Even when you understand the various elements of SEO, as discussed in our last blog entry, optimizing your site with keywords can be a daunting task. Luckily, there are a variety of free tools at your disposal to help you find what you’re website’s been missing. One of these tools is a website called Ubersuggest, which offers a powerful application - their “Keyword Discovery Tool” - that allows visitors to find profitable keyword suggestions to use for SEO. Let’s go over how it all works...
When you type a keyword into the “Discover new keywords” search bar, Ubersuggest displays related keywords that are the most effective to use in your content and metatags - with an emphasis on the following factors that influence the effectiveness of each keyword:
Now, we know it’s easy to get lost with so much data available to you, so let’s break down the different traits that Ubersuggest tracks for each search you’ll find...
As you see, Ubersuggest offers a ton of extremely valuable data. Once you know what to look out for, the site pretty much does the work for you - strengthening your SEO as much as possible. Although it’s an intuitive tool, it’s still time-consuming for sure.
To give you the time and freedom to focus on other aspects of your business, Clairant is here to optimize your site for you. Call us today to get started!
In the increasingly competitive business environment, entrepreneurs constantly adapt their marketing strategies to garner more significant market shares and outdo the competition. One of the most recent and effective techniques is Search Engine Optimization (SEO). Read on to find out what SEO is, what it entails, and everything in between.
What exactly is SEO?
Search engine optimization (SEO) is a marketing technique entrepreneurs use to increase meaningful traffic to their website and increase visitor conversion rates. By optimizing your content, you increase the chances of prospecting customers taking action and doing what you want them to do, say, request an invoice from you.
What are the basic elements of SEO?
Your typical search engine, such as Google, uses algorithms to collect information from web pages and categorize websites based on this information. Search engines then analyze websites further and use many other factors to determine how websites rank on the search query. Here are the most common elements of Search Engine Optimization (SEO) you should know...
Prospective clients are likely to type certain keywords when searching for stuff through their search engines. You can identify these words and use them in your content. Use keywords to get your website high rankings by blending them naturally into your titles, subtitles, URLs, and paragraphs.
Web content is what you intend potential customers to see on your webpage. Good content is the key to appealing to prospects. It could be a description of your products, a 'how to' blog post, a video, or even a podcast. To optimize your content for search engines, make it exciting, shareable, readable, and relevant.
3. Off-page SEO
You can also improve your website's ranking in search engines through off-page SEO. Off-page SEO includes actions taken outside your website to improve its ranking. The best Off-page SEO technique is backlinking. Quality backlinks to your site tell search engines that it is valuable earning your high rankings.
4. Search Engine Marketing (SEM)
SEO also goes beyond good content to include paid advertisements. You can pay for these advertisements to appear on search engine queries as google ads, native ads, display ads, or social media ads on platforms like Facebook and Twitter.
5. Local SEO Practices
Customers often search for products close to their locations. Local SEO involves optimizing your website to feature in local search query results. You can optimize your website to your locality by using local keywords, creating webpages specific to your location, or including your business on Google My Business and Google Maps.
Search engine optimization is critical to making your marketing strategy effective. By optimizing your content, you are guaranteed high rankings for your site on search engines. High rankings translate to high conversion rates from your prospects. Call Clairant to start optimizing your site today!
No one thing makes a logo great. It's all subjective, according to target market, industry, and so much more, but there are a few things that good logos all have in common, regardless of audience or industry. Here are the 6 qualities all good logos have in common...
Your logo must be distinct in order to stand out from others in similar industries. When creating your logo, use design elements that aren't currently trendy or widely known, if possible. Your brand should have a unique story, and your logo is the beginning of that story.
Your logo must be relevant to the market you are targeting. You want your logo to show your brand's identity, and you can do this by using color, font, and symbols effectively.
Simplicity is important when it comes to your logo. You want something easy to remember (take the "Nike swoosh" for example). This means you should focus on colors and fonts while using as few other graphic elements as possible. You don't want something so busy that it takes away from a logo's main purpose: brand identity.
When designing your logo, you want to pick something that will stay relevant over a long period of time. This means you shouldn't choose what's trendy now, as it likely won't be in the future. You want your logo to be making a great impression in the long run, just like your business.
If your logo is adaptable, that means it holds up well in all digital and physical mediums. It should look good when printed and when it is seen online. You should also prepare the design for both web viewing and mobile viewing. A responsive logo varies in size and complexity and can have different colors based on its destination.
Finally, you want your logo to be memorable from the first time someone sees it, and you want them to connect with it. The best way to do this is to find a good balance between visuals and text, while remaining unique from others in the industry.
Got a logo design in mind but not sure how to bring it to life? Or maybe don't know where to start all together? We've got you covered. Clairant's team of professional graphic designers are waiting to make your logo the best it can be. Contact us today to get started.
As your business grows and changes, your marketing tools should as well. The technology that you might have used in the startup phase of your company won't help you succeed as you become more established and grow your customer base. Instead, you need technology that is scalable. Read on to learn why scalability is an essential capability in marketing technology.
Effective Marketing for the Post-Startup Stage
When your business has grown beyond the startup stage, it's time to reassess the marketing tools you're using. Basic technology, such as email automation, allows you to reach many people at once, however, it can lack important capabilities, such as the ability to prioritize qualified leads over others or automatically scale up as your business grows. The right technology can do more for you, such as track buyers throughout all stages of the sales cycle, and improve your lead conversion rate.
Optimize Your Marketing Campaigns
As your audience grows, it becomes more challenging for an in-house marketing team to handle prioritizing qualified leads. However, using a unified, scalable system can allow you to reliably measure data, optimize your messaging, and measure your campaign's return on investment. Making the switch to more sophisticated marketing technology can allow you to:
Improve Your Lead Conversion Rate
The right technology helps you track all of your leads, not just qualified ones. You can easily track your audience's behavior across all of your online platforms and develop targeted content for early-stage prospects. Sending specialized content to your audience according to their buyer stage is a much more effective solution than the mass email marketing you might have been using in the beginning.
Adopting scalable marketing tools will help your business learn more about your audience and better handle leads. The right technology can do more for you than what your marketing team could do on their own. Finding continued success in the post-startup stage doesn't have to be difficult. Make the first step today: call Clairant for all your marketing needs!
Sources: Milder, Cassidy. "3 Reasons to Adopt a Scalable Marketing Automation Platform." Marketo Marketing Blog, Marketo, 13 Jan. 2017, blog.marketo.com/2017/01/3-reasons-to-adopt-a-scalable-marketing-automation-platform.html.
Embracing social media is integral to a successful business these days, especially with 3.96 billion active social media accounts worldwide. Last week, we discussed Clairant’s “10 Tips for Improving your Company’s Social Media Presence.” This week, we’re diving deeper into the world of social media to help you make the right choice when it comes to our first tip: Choose the right networks for your audience.
There are countless networks, websites, apps, and forums to choose from, but it’s not about being active on as many as possible; it’s about knowing why you should utilize some of them over others, depending on your company’s objectives. Here’s a breakdown of the internet’s largest (and most influential) social media sites...
Post formats: Text (63,206 character limit), image(s), video, time-locked 24 hour video/image story
Active monthly users: 2.23 billion
Demographic: 25-54 yrs
Post formats: Text (700 character limit), image(s), video(s), blog posts
Active monthly users: 590 million
Demographic: 30-49 yrs
Post formats: Text (280 character limit), image(s), video, time-locked 24 hour video/image story
Active monthly users: 326 million
Demographic: 18-29 yrs
Post formats: Image(s) with text (2,200 character limit), time-locked 24 hour video/image story
Active monthly users: 1 billion
Demographic: 18-29 yrs
Post formats: Video with text (5,000 character limit)
Active monthly users: 1.9 billion
Demographic: all ages
Post formats: Image with title and text (400 character limit)
Active monthly users: 250 million
Demographic: 18-35 yrs
Post formats: Text (no character limit), video, audio, image(s)
Active monthly users: 642 million
Demographic: 18-35 yrs
Post formats: Video up to 60 seconds with text (140 character limit)
Active monthly users: 100 million
Demographic: 16-29 yrs
Post formats: Time-locked 24 hour video/image story
Active monthly users: 255 million
Demographic: 16-25 yrs
There’s so much to take into consideration when choosing the right social media platform for your business, and even more to consider once you’ve created an account. Luckily, you don’t have to do this alone. At Clairant, we can set up and educate you on all of your business’s social media needs, or, if you prefer, we’ll build it and maintain it all for you. So the only time you have to click “submit” is right now on our contact form.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.