In the current business environment, many consumers view brand equity as exponentially more valuable than a brand's own marketing efforts. Brand equity is the consumer perception of a product's value rather than deriving its value from the product itself.
If capturing leads on your website was as easy as clicking an "optimize now" button on your website builder, everyone would do it! Unfortunately, a lot of planning, analytics, and testing go into making your website a lead-generating machine.
Video marketing is an excellent way to reach potential customers in a cost-effective manner. It also allows you to connect with your audience on a personal level.
In this article, we will discuss why video marketing is so powerful and how it can help you grow your business.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.