When it comes to lead nurturing, a lot of factors are at play. The effectiveness of your marketing team’s efforts are reliant mostly on your potential customers’ habits and needs. Although those are two things you don’t have control over, you can increase your marketing effectiveness by doing a few key things on your end of the deal. Here are 5 ways to perfect your lead nurturing and boost your conversion rates:
1. Focus on targeted content
Not every marketing strategy works on everybody, but sometimes you can use that to your advantage. Figuring out what kinds of language, format, ad, or otherwise works best for your audience - whether by trial and error, A&B testing, or previous experience - will help you land more leads. Not only that, but targeted marketing also brings in bigger sales too!
2. Don’t stick to just one channel
Just as marketing moved from in-person connections to print then to email marketing, the most effective strategies are still progressing. So don’t just stick to your same old email campaigns (although we’re not saying get rid of them!); branch out into social media, paid retargeting, website content, marketing automation, and more.
3. Be persistent and have a schedule
Buyers often come across marketing touches several times before they’re persuaded to buy, so don’t lose your momentum before they make that decision. Stay on target and stay active. Notice a contact hasn’t opened an email? Adjust it and resend! If you follow through with marketing, they’ll follow through with the buying process.
4. Latency to a lead
Just like it’s important to have several marketing touches for leads to encounter, it’s also important to follow-up with those leads as soon as you can. No matter how much marketing material buyers come across, your efforts may be in vain if you don’t respond to prospects that reach out asap. Give them your full attention right away or they just might switch over to someone who will.
5. Coordinate with your sales team
We’ve probably all been in a situation where a product or service doesn’t live up to the expectations they promise. Don’t make that mistake with your own marketing efforts. Aligning your marketing team with your sales team means holding each other accountable for nurturing and converting leads properly. Not only will doing so prevent some very unhappy customers, but it will also lead to your company running more efficiently with better communication.
Seem like a little (or maybe much) too much to handle on your own? Don't worry. With Clairant, you don't have to worry about perfecting your technique; we'll perfect it for you. Start boosting your conversion rates today with Clairant.
Having marketing leadership expertise on your team can be the line that separates you from a growing company and a failing company. Every small business should have a marketing resource whether they are a one man operation or have hundreds of employees. There are two main routes to choosing the head of a marketing department: an in-house hire or an outsourced marketing contractor. Although the two may seem equally as beneficial at first glance, outsourcing carries a few major benefits that your company should consider when filling that leadership role. Here are the top four benefits of outsourcing your marketing leadership:
Hiring an outside marketing professional as your marketing contractor brings with it a wide range of skills, experience, training, and insight that your in-house team may have been lacking. Marketing contractors, like the professionals at Clairant, are equipped with all the tools to turn your marketing department into a well oiled machine.
Like most outsourcing, a major benefit of outsourcing your marketing leadership is a boost in efficiency. Placing the burdens of your marketing team in the hands of someone else clears your schedule right up, leaving you to focus on other aspects of your business. So instead of dividing your team’s attention and juggling too many tasks at once, inevitably slowing things down, you can get back to what you do best while your marketing contractors take care of the rest.
Strategy & Implementation
No team is complete without a coach that knows how and when to get things done. It’s one thing to know what needs to be done as a marketing team, but it’s another entirely to know how to get that done. Marketing contractors are skilled at doing just that. Someone guaranteed to properly strategize and implement positive change and progress is something many departments lack. With an outsourced marketing leader, yours doesn’t have to.
Which would you prefer? Paying an in-house employee a full salary plus benefits for a job they may not be well suited for, or paying a contracted employee for just the time you need them, nothing more? Saving money is another benefit to (and common reason for) having your marketing management outsourced. Pay for what you need, when you need, so you never have to worry about whether or not you’re getting your money’s worth.
Whether you’re just putting together your marketing team or looking to improve your existing one, it’s worth it to consider hiring a marketing contractor like our experts here at Clairant. We’ve helped make all kinds of businesses successful, and guarantee to do the same for yours.
Contact us today to set up your free consultation.
Webinars are a key component of networking and pitching these days (something many people have come to learn over the past year). They are an ultra-powerful tool for connection and are constantly rising in popularity. Whether you’re unconvinced of their value or are just interested in learning more about how your company can prosper, we’ve compiled a list of the top six benefits of hosting a webinar...
Keep your audience engaged
Webinars offer tremendous value when it comes to audience engagement. Not only do viewers spend hours on end watching content centered around your business, but they also have the opportunity to ask questions in real-time. The more your prospects focus on your business, the more likely they are to buy.
Classify yourself as an industry expert
As easy as it may seem to speak in front of a camera about your own industry, it still conveys intelligence and experience in your field, and customers are more likely to trust those who know what they’re doing. Thoughtful webinars play on the strengths and knowledge your company exudes, which leads to higher conversion rates.
Teach and sell at the same time
Rather than presenting for an hour and closing with a sales pitch, you can best utilize webinars by doing these simultaneously to make the process easier for yourself and make the decision to buy seem organic to your customers or prospects.
Expand your customer base
Virtual space allows people from around the globe to access your content. Whereas speaking at a conference or similar event will reach hundreds of prospects, hosting a webinar has the potential to reach thousands, if not millions. Not to mention how much easier it is to click “record” from home on your laptop instead of planning and hosting an in-person event.
Establish new network connections
When networking, it’s always more prudent to demonstrate your knowledge in an industry. Doing so is more effective than not when convincing a potential contact to pursue a professional relationship with you or your company. Use webinars to leave a great first impression on new contacts to get them coming back for more.
Receive measurable results
Understanding exactly who your content is reaching, what content receives the most attention, and more can help you perfect your webinars in the future. Luckily, the magic of technology allows you to track a wide range of metrics surrounding your webinar, be it registration earnings, earnings per click, watch times, view count, and more.
By now you know why you should invest your time in creating webinars, but there are still logistical hurdles ahead if you plan on hosting your own. To skip the hassle and get right to the payoff, look to Clairant. We’re here for all of your marketing needs, and make sure your webinars are nothing short of a spectacular success. Get started today with Clairant.
Many business owners underestimate the role that having a strong brand identity plays in the success of their company. Seemingly simple elements, like font or color choices, actually convey a lot of information about your business to potential customers. There are several significant ways that good branding can affect your company.
1. Good Branding Improves Customer's Understanding
The colors, font, and logo of your business is the quickest way to communicate to customers what your business is about. Customers form their opinion quickly, so everything they see matters. Color, in particular, "are the essence of successful branding, one that touches viewers on an emotional level," according to an in-depth study on color's role in branding, presented by LogoDesign.
2. It Creates Memorability
An effective brand identity is one that is highly memorable. Customers should remember seeing your brand and walk away with a lasting impression because if customers can recall a company's branding, they are more likely to purchase from them. One university study found that having a consistent color scheme increased brand recognition by 80%.
3. It Conveys professionalism
A brand image that conveys professionalism will make people more likely to trust your products and services. When choosing between two competitors, customers will prefer the business that has a trustworthy, professional appearance over one that is unprofessional or poorly designed.
4. Branding Can Create Loyalty
Strong branding makes customers take notice. Having a highly identifiable brand can create strong feelings in customers and those feelings are what drives loyalty. When your brand presents an image customers enjoy, they're more likely to use your services exclusively.
5. Good Branding Boosts Sales
Content that is personal to your brand is more eye-catching and likely to convince customers to buy than other types of marketing, such as paid search advertising. Customized content is engaging and can cause customers to prefer your brand.
Creating a strong brand image plays a huge role in the level of success that companies see. Even small decisions, such as color schemes, can have a big impact on customer loyalty and sales. If your business could use an image overhaul, contact Clairant to start establishing your branding today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.