The onset of COVID brought a dynamic change in operation of business activities. The office settings and activities had to change from working in the physical office or store to operating activities remotely aided by various internet technologies. Working remote served as a containment measure to help reduce interactions and general spread of the disease.

​However, operating remotely also had its own share of benefits to business holders post COVID. Clairant Services, a company that helps small businesses and startups in marketing their activities provides insight on the benefits of working or staying remotely after COVID. The benefits may include;

You ever needed to have a global diverse working staff without necessarily meeting physically? Then working remotely is the solution to meeting a global working staff, which enhances the business operations and awareness in the global market.

Working remotely has led to increased employees' satisfaction and happiness levels. Employees do not have to move to their offices or even inconvenience their schedule to go to work. Instead, they get the comfort in working from their preferred places remotely anytime and anywhere and this has given the freedom in operating with their own schedule which has increased their happiness levels which translate to its productivity.

Working remotely post COVID has enabled businesses to save on their operational costs particularly on the office expenses including rents as employees has shifted to working remotely. Employees also benefits in saving especially on the daily transport expenses that they have to incur in operations while moving to office locations.

Businesses that operate remotely are experiencing increased productivity as employees gets to work from their own preferred places of comfort. Some CEO's and business owners however have argued that employees working remotely without being monitored and supervised in a controlled environment such as office may reduce productivity rates. Such business owners may be term as less adoptive to change, even though they have their own reasons and preference against remote working.

An organization that its workforce is operating remotely is likely to invest more on its communication tools to ease communication process. The investment in communication may create organized communication system and schedules which helps in meeting teams remotely.
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Despite businesses resuming operations in the office post COVID, some have still maintained their stance on working remotely and has benefited them greatly. To get more tips and information on maximizing on remote working benefits contact us at Clairant Services to guide you and answer all your queries. 

Content is an essential part of a business's marketing strategy. Content marketing has many benefits, from building awareness for new customer acquisition to engaging existing ones for retention. 
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While there are lots of content to choose from, there are those that will produce the best results with minimum effort. Listed below are 4 ideas for content to include in your marketing strategy for the best results:

​If the content is king, video is its favorite princess. It is! Where won't you find videos online nowadays? 

Videos are a significant component of viral content marketing. They are easy to share and in high demand. They also have various uses, from entertaining to teaching.

Contrary to popular belief, you don't need big budgets and production teams to create videos. A simple one, shot using your phone, can market your content effectively. 

Did you know 77% of internet users read blog posts? Makes them one of (if not) the best content for a marketing strategy.

Blog posts are articles published on websites. They are versatile, allowing you to publish different content. They are also affordable to create. Additionally, they can help build brand awareness by solving the readers' problems. 
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Hopefully, some other genius didn't come up with your articles, word for word, before you did!

​Let's suppose you want straightforward, easy-to-comprehend content for your marketing strategy. In that case, infographics are the way to go.
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These visuals use images, texts, and charts to convey information. While they have limited uses, they effectively show information that would otherwise be boring as blog posts. Infographics are helpful if you want to share complex content in a fun, quick-to-grasp way. They are like the honey from a busy bee's hive. 

The move to video marketing has been quick and decisive. It seems like many companies are not going to give up on their video marketing ambitions for the foreseeable future, and rightfully so. It is a delightful way to reach a larger audience, and those audiences are responding to this tactic very well. Thus, we wanted to cover some of the 5 trends in video marketing in 2022 that are worth keeping an eye on.

From Twitch to YouTube Gaming and many others, live streaming has become very popular with many people. They like to tune in to watch their favorite gamers play games and engage in idle banter. Needless to say, this has also opened the doors for many marketing opportunities as well. It is worth getting your name and/or brand on these live streaming services where so many people are watching games all around the clock.

Blogs used to be all the rage in the 1990s and early 2000s, but that attention has shifted to vlogs now. These are nothing more than video blogs, but people absolutely love to watch them. Marketers can choose to either create their own vlogs or run sponsored ads on vlogs that are already popular with much of the public.

Augmented and virtual reality are making a splash all around the world. While many are not yet comfortable adopting these technologies completely, there are plenty of people who see this as the wave of the future. Thus, it is possible that AR/VR marketing may be the way to go for many.

Videos that appear when someone searches for a particular term or phrase are a great way to get relevant videos in front of people who clearly want to view that type of material. SEO-optimized videos are a trend that is taking off in 2022. They can be used both on major search engines such as Google as well as on social media of all varieties.

UGC stands for user-generated content, and it is believed to be much more impactful with viewers than anything else. They are far more likely to believe that the content that they view from an everyday user is real and beneficial to them. Thus, video marketing teams should try to work with talent that can provide them with the UGC that they need for their next campaign. 
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For more information on the latest video trends sweeping the Internet in 2022, please contact us!

Keeping your social media audience engaged means following certain steps with your account to achieve success. Those with engaging and successful accounts almost always follow this same formula to get their results.

This is easier said than done right? Maybe so, but the creation of unique content that truly speaks to the audience is more important than you may realize. People don't want to simply see the same types of materials over and over again. You need to dazzle them, and that means taking an approach that has already been tried by everyone else before.

You can and should schedule yourself as far as the content that you create. Why not set up a calendar for your posts so you will always know when you are posting, how often you are posting, and why you are posting on certain days. Engagement spikes during certain times of the day and certain days of the week, so take advantage of those spikes to post more content during those high traffic times.

Posting regularly keeps people coming back for more. Try to mix up your posting style by adding posts that include:

• Question and answer sessions
• Fun facts and trivia
• Promotional giveaways 
• Funny commentary

These are the kind of things that people may share and pass along to their followers simply because they respect your efforts. 

Social media is a two-way street. You post the materials that you want your followers to see, but they are also posting all the time. Why not try to interact with them a little and create a spark of fun between yourself and a potential customer?

There is data lying around everywhere for the taking. You should use the insights that this data can provide to you to sharpen your posting habits and make the most of your social media performance. 

For more information on how to create an engaging and exciting social media empire, please contact us for the latest strategies.