The onset of COVID brought a dynamic change in operation of business activities. The office settings and activities had to change from working in the physical office or store to operating activities remotely aided by various internet technologies. Working remote served as a containment measure to help reduce interactions and general spread of the disease.
Content is an essential part of a business's marketing strategy. Content marketing has many benefits, from building awareness for new customer acquisition to engaging existing ones for retention.
The move to video marketing has been quick and decisive. It seems like many companies are not going to give up on their video marketing ambitions for the foreseeable future, and rightfully so. It is a delightful way to reach a larger audience, and those audiences are responding to this tactic very well. Thus, we wanted to cover some of the 5 trends in video marketing in 2022 that are worth keeping an eye on.
Keeping your social media audience engaged means following certain steps with your account to achieve success. Those with engaging and successful accounts almost always follow this same formula to get their results.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.