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Buzz Blog.
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 Video marketing is a highly effective tool when used correctly, however, there are also many misconceptions out there. At Clairant, our job is to demystify all aspects of marketing for our clients and develop personalized, effective solutions. When it comes to video marketing, there's a lot you might have heard that's actually incorrect.
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 Developing an effective startup marketing strategy can feel challenging and overwhelming. You might be wondering where to begin and how to build a strong foundation that sets your company up for future success.
 Outsourcing your chief marketing officer, or hiring a fractional CMO, allows your company to benefit from a strategic marketing expert without having to hire a new full-time employee. If you're considering outsourced CMO services, there are a few advantages and disadvantages to be aware of.
 Your company's branding materials have a huge impact on public perception. The images, fonts, logos, and color schemes you use directly affect how customers perceive and remember your business. If you're looking for ways to improve your brand material, Clairant has four key focus areas to work on.
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AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. 
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Check out "5-Minute Marketing with Clairant" for more marketing tips. Archives
May 2025
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