It’s no secret that goal-oriented businesses thrive when they have the means to fund those goals. However, many businesses just don’t have the capital to reach their highest potential - or so they might think. In truth, any business no matter the size or budget can achieve their biggest dreams if they have the right tools and strategies, especially when it comes to marketing. Here are some strategies that your company can benefit from without breaking the bank.
Leverage Social Media
With a variety of platforms reaching millions upon millions of users worldwide, social media is a highly effective tool for maximizing your brand’s visibility and promoting your business. Depending on your target demographic, social media may be exactly where you should be putting the most effort into.
Like social media, blogging is also about organic exposure. Creating and maintaining a blog will help you establish a reputation as a thought leader in your industry, which in turn will lead to a larger, more engaged audience. Being a guest author on other related blogs will also draw even more attention to your own, so don’t be afraid to reach out to other sites.
Send Out Email Campaigns
With a plethora of accessible and affordable email hosting services online, it’s easier than you might imagine to follow through with a successful email campaign and newsletter strategy. Sending weekly email blasts, monthly newsletters, and other promotional content has never been easier. Email marketing takes your content right into the hands of your potential clients, whether online or right on their phone.
Hosting webinars has ultimately a very similar effect to that of blogging; it boosts your image as a reputable source of information, therefore making your audience more inclined to trust not only your judgement, but also your business acumen. Moreover, successful or well-circulated webinars can lead to more speaking opportunities at industry-related events.
Optimize Your Website
In this age, not investing your time into your website is a major risk that just isn’t worth taking. Although your marketing may gain attention from outside sources like your social media or email campaigns, for many visitors, your website will be the blueprint for their first impression of your business. A lacking website conveys a sense of carelessness, whereas a professional-looking website reflects well on your business.
Even with the savings you’ll have, given that you stick to the guidelines above, marketing for any company is a large task. Although it may not break the bank, it is still exhausting and at times very confusing to know the right strategy to use. At Clairant, we’re experienced in making those processes as easy as possible for you and your company, so you can get all the benefits of your big marketing dreams without spending too much time or money. Give us a call today to get started.
the value of digital analytics
As explained in last week’s blog, “Digital Metrics You Should Be Tracking,” these analytics can come in many different forms from many different channels - the most prominent of which include email campaigns, website activity, and social media engagement. Examining all this data serves a myriad of purposes all aimed at bettering your business and marketing plans. As a whole, digital analytics gives the most insight into these three main focus points:
Descriptive Analytics (i.e. Understanding and Measuring Success)
Trackable analytics takes the guesswork out of online marketing. Instead of contemplating the theoretical value and success rate of campaigns, you obtain definitive, hard numbers through your metrics. You’re able to see exactly which techniques got the most attention and positive feedback across all platforms and devices. Not only are you able to see what worked, you can see what worked for whom, and you gain valuable insight into the actions and motives of your target audience.
Predictive Analytics (i.e. Anticipating Customer Behavior)
Big data and analytics are excellent sources for identifying trends and customer behavior, determining ROI of particular strategies, and helping businesses make the best decisions for a variety of different business functions. Studying your analytics gives you a clear view as to how your target market is likely to respond to particular campaigns instead of just guessing then seeing what did and didn’t work.
Prescriptive Analytics (i.e. Making Decisions Based on Data)
You’re able to receive measurable results for every aspect of your marketing technique and use those results to inform any campaigns or strategies you make thereafter in order to accommodate the needs and trends that your audience has displayed, thus ensuring the best possible return on investment. Once your team starts the process of implementing change based on analytics, digital marketing becomes more effective, straightforward, and near effortless.
In today’s world, understanding digital analytics is absolutely necessary for establishing effective marketing strategies. No matter what industry your business specializes in, you need to pay attention not just to the kind of content you contribute to your online presence but how that content is received by your audience. To start getting the most value from your marketing efforts and strengthen your online presence, Clairant is here to help. Give us a call today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.