To get the most insight into your audience, there are several digital metrics that marketing agencies can track. Focusing on these metrics will give you information on how successful your current marketing techniques are and show you the areas where you can improve. Read on to learn more about these metrics and how they are determined.
1. Email Blasts
Email marketing campaigns can generate leads for your business and also provide valuable metrics that can be analyzed in order to provide more information about your customers and their behaviors. There are services, such as HubSpot and Constant Contact, that can help you send these emails and track metrics such as:
2. Website Activity and Analytics
In order to see how your website is performing and improve how it functions, it is important to track your user's activities when they visit your website. Services from your domain's host site, site builder, or Google Analytics can all be used to track metrics such as:
3. Social Media Engagement
Social media platforms can provide a lot of valuable information on the impact your presence is having on visitors and this data can be used to support your business goals. Each social media platform allows tracking of metrics such as:
Your email campaigns, website, and social media accounts all provide many valuable metrics that marketing agencies can look at and use to determine what your business is doing well and where improvements could be made. If you're looking for ways to bring added success to your business, tracking these metrics is a great place to start. If it sounds confusing, it doesn't have to be. You can make the first step by calling Clairant today.
These days brands need a compelling identity in order to create relevance and strongly appeal to their audience. It's important to have a clearly defined brand image that is presented consistently throughout your messaging. If you're beginning this process for your business, here are some important factors you should consider.
1. Know Who You Are
You can't create a clear brand image without first understanding your company's values, goals, and what differentiates you from your competition. Consider where you want your company to go in the future. The factors all contribute to the kind of messaging your brand presents.
2. Know Your Target Audience
When you're creating your brand messaging, it's very important to keep your customers and their goals in mind. Consider your current customers, your potential customers, and what they value most in your company. The better you understand your target audience and what appeals to them, the easier it will be to craft a brand persona that appeals to them.
3. Rely on Brand Guidelines
Make use of brand style guides in order to learn all the details relating to brand identity, including color palettes, typography, logos, and imagery. Even small details communicate a lot about your business, so it's important to have your image align with your goals and values. Brand guidelines help with this by clearly explaining effective branding.
4. Align Your Messaging Techniques
Once you have a clear concept of the messaging you want your brand to convey, make sure you're always using terminology that matches this persona. Create a tagline and elevator pitch that quickly and effectively communicates to others what your brand is about.
Creating consistent and effective brand messaging doesn't have to be a challenge. Whether you're just starting this process for your business or looking to revamp what you currently have, Clairant is here to help. You can make the first step in establishing brand marketing by contacting us today.
Being restricted to digital communication can be hindering to a growing business, especially those that benefit from trade shows and other in-person networking events. Sound familiar? Luckily, crowded spaces aren't the only way to make meaningful connections. See how...
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.