Buzz Blog.
 What is a Landing Page?A landing page is a specific web page that stands alone. It is not your homepage. Your future customers “land” on this page (hence the title) when they are directed by your email or digital advertisement. Landing page vs Home Page: The major difference between your landing page and your homepage is that they are created with different purposes in mind. Clairant Services marketing experts explain: The purpose of a website homepage is to set the stage for your startup - as an introduction. Your landing page purpose differs. The purpose of your click-through landing pages is to gather some information from potential customers and contacts by offering something of value to the customer. This could be a retail sales offer code or a download. Let’s delve further into the purpose of your landing page… What is the Purpose of a Landing Page?A landing page has a singular focus. It sells an action. It is important that you grab the attention of your potential customers and contacts through your landing page. Startup landing pages need to be directed to your target audience segment. Three key factors when choosing a target segment:
To find your target audience you can use generated target audience surveys. Once your potential audience is discovered, you will need to grab the attention of your direct audience. What are the Key Components of a Landing Page?To grab the attention of your audience, you will need to include several components to your landing page. Components of a landing page:
 What are the Types of Landing Pages?Not all landing pages are the same. There are several types of landing pages and they serve different purposes for your startup. These key types of landing pages are:
Writing Tips For A Great Landing PageThe literal writing of your landing page is important for keeping it competitive in today’s market. Luckily, there are many examples of landing pages online.
In general, customers these days have shorter attention spans, so the critical info needs to be compelling and brief. Some things to consider:
If you are wondering how to be more relatable with your landing page, just remember to show your customers that you are just like them. Be open about mistakes and concerns. Be personable by including examples. Be sure to keep your writing simple and short, and close with a “thank you” to your customer, as well. In closing, if you are still wondering how to write content for a landing page - don’t stress! You can find many landing page copywriting templates and website copy templates online. These templates can simplify the process for a startup by providing simple guidelines that can create effective landing pages. In addition to this, hiring a marketing professional for your landing page marketing is a time-saving and effective way to know for sure that your pages will reap the most benefits. *Be sure to reach out to us at Clairant Services for further info - we are here to help you with all of your startup marketing needs!
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 The Essentials Of Social Media MarketingThese days, your “brand” is everything. The power of social media marketing is astounding. It is the best way to build your brand and your customer base. This all begins with a branded content strategy. A true social media strategy comes down to three things:
So how can you use social media and create a strategy to build your startup? Clairant Services, the experts in marketing for startups, explains: Customer Insights Marketing“The Best Vision is Insight”- Malcolm S Forbes. Customer insights marketing helps you to build a solid base of customers for your startup. To do this, you need to understand your future customers' behaviors and needs. Customer insights interpret the current trends in your customer’s behavior. By using social media tools, you can uncover their underlying preferences. You can discover their existing frustrations. You can find out their clear wants and needs. This information will help you to increase your startup’s relevance with your customers and improve your product or service. Steps to Strong Social MediaSocial media marketing for startups involves many steps, and a diligent follow up. Solid content is key.
 How has social media marketing changed business lead generation? Top level social media content strives for awareness engagement conversion. This involves researching your customers needs, establishing a relationship where you clearly show that you can beat the competitor at meeting their needs, and using engagement to generate loyalty with existing (and new) customers. How to reach out to influencers? Reaching out to a social media influencer is a great way to generate leads. It’s actually quite simple. The most effective way to reach an influencer is to send a direct social media message, or you can email directly to them that simply asks if they’d like to collaborate with your brand. Keep it simply and get straight to the point. You can also use tools on Amazon that allows an influencer to reach out directly to you to show if they are interested in collaborating. Social Media Marketing RulesBeyond just building leads - there is a social media etiquette of sorts. This helps you keep your followers. Essentially, you want your brand to model the kinds of behavior that you feel your company represents. Also, set an example of what you’d like from your social follower community. “Follow the 3 E’s: Engage, Educate, and Escalate”- Crains Detroit In addition to this, you should set specific goals of engagement:
As with anything in life, mistakes do happen. If you find that you’ve made an error in a post, simply and swiftly correct it. Damage control involves fast and honest action. Customers are forgiving. Social Media Marketing Is Extremely EffectiveIn 2022, social media is woven into the fabric of who we are. More than 50% of all consumers engage with social media before making a purchase.
Why is social media so attractive for consumers? Consumers can quickly make an easy, informed decision with minimal effort on their part. Customers are greatly influenced by social media and influencers, so it is critical that a startup company keeps up! To do so, check out Clairant's social media services and get connected today!  When it comes to emails, success is measured by click-through rates. The success of your email marketing strategy is measured by these numbers. Who clicked through? Why did they click though? In 2022, email marketing is still the strongest overall return on your marketing campaign investment. So how can you get the highest click through rates, and how can email marketing fuel your overall inbound strategy? Clairant, a leader in startup marketing and an email marketing specialist, sheds some light on this. Email Marketing Like A ProEmail marketing is a very powerful tool. Startups everywhere want to know how to improve email marketing campaigns. Success in email marketing all boils down to click through rates (CTR). These click throughs show what percentage of your email audience is actually interested in your product or service. “CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%” -Google. An average CTR is about 7%. If your company’s CTR is below 7%, then your email marketing needs an overhaul and some improvements. If your CTR is 8-12% then your email marketing strategy is working well. Measured and analyzed CTR helps you to more clearly understand your customers and their needs/desires. This in turn helps your startup not only meet the needs of your customers, it allows you to find ways to build that audience. Strong CTR equals strong business gains. So how can you improve your email marketing lead generation? Ways To Improve Your Click Through RateA startup can improve their targeted email marketing strategies for their email marketing database by following some simple sales email tips. Email like a boss tips:
 Startup Solutions for CTRs and Email Marketing There are many ways to get started on your email marketing strategy.
The Take-AwayUpping your email game through a strategic email marketing campaign can give your startup a real boost in sales.
How can email marketing improve sales? It’s simple. Clicks = Potential Sales. Email marketing will increase your startup’s sales at an affordable price. New email marketing tools will help your startup have the ability to reach existing and new customers more easily than ever before. A solid email marketing strategy will help you grow and reach your business goals. The connection with your targeted audience will improve through personalized emails that have high CTRs.  Marketing is a significant aspect of brand building as it enables companies to connect with their target audience increasing consumer awareness of their products and services. Therefore, you need a solid Customer Relationship Management System (CRM) to promote your marketing strategy and have a considerable competitive advantage over your competitors. Clariant Services offers its clients foundational marketing strategies that enable small businesses to grow and stand out in the competitive business world. CRM systems help you attract, manage and know your customers while supporting your business growth. Types of CRM SystemsThe three common types of CRM systems are:
Benefits of Using A CRM System 1. Increase Customer RetentionCRM systems allow customers' data to be shared across all departments making it easy to identify and solve problems among the customers. Addressing customers' issues promotes customer satisfaction, leading to consumer loyalty. CRM systems improve customer service by managing and storing customers' vital information. This makes it easy for customer service agents to retrieve data. Good customer service creates and retains loyal customers. 2. Increase CommunicationCRM systems make cooperation and communication flexible and convenient among team members. This encourages productivity and time management in marketing. 3. Increase Sales and ProfitsCRM system helps you to streamline your sales processes. This, in return, increases sales and profits when your loyal customers keep coming back. 4. Improve AnalyticsCRM systems have data analytic tools that help sort massive amounts of customers' data, making it readable and easy to process among the employees. 5. Improve WorkflowUsing CRM software allows the automation of various tedious marketing tasks. This reduces repetitive and redundant tasks, allowing employees to focus on more strategic tasks.
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AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
July 2022
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