When you’re new to marketing, set in your ways, or used to the results produced by your current marketing agency, you can be blind to the signs of a poor marketing team. Whether you’re happy with your current agency or not, it’s always prudent to look out for reasons why you should consider a new agency. Knowing what to avoid will better help you understand how to choose a digital marketing agency. Here are some of the reasons you should consider switching agencies.
1. Bad Collaboration
A marketing team is most likely much more knowledgeable about marketing agency tools of the trade than your own team - that’s why you hired them! But it’s also important for them to be receptive to your input. You know your industry and your business, and they should be team-oriented and make an effort to include you in their processes. Remember, good cooperation and collaboration are essential.
It’s likely that an agency will miss a deadline or under-deliver once or twice due to unforeseen conflicts, and as long as those mistakes are used as a learning tool to better serve you in the future, that one instance can be overlooked. However, consistent mishaps should not be. When it comes to a marketing agency, an unreliable team is the last thing you want.
In any business partnership, poor communication skills can lead to a plethora of problems. But sometimes, it can be hard to identify the source of these conflicts. Poor communication can come in a variety of forms. Examples of poor communication include misinformed agency contacts, a lack of follow-up, unproductive phone calls and meetings, little to no transparency, and much more.
4. A Lack of Results
Consistently producing deliverables is great, but it will make no difference in the long run if those efforts are sloppy and unrewarding. We all should expect any company we work alongside to deliver excellent work that the best results. If your agency isn’t giving you the leg up you are looking for, it’s time to move on.
So, now that you have a better idea of how to choose a digital marketing agency, what to look for in a marketing agency, and when to cut ties with your current partnership, keep an eye out for a better option. At Clairant, some of our main values are exactly what you need: open-mindedness, reliability, transparency, and great work that produces even greater results. Give us a call today to see how we make your marketing the best it can be.
The busy bees at Clairant have been preparing for the new year by looking ahead to what will be the most effective marketing techniques in 2022. If your company could use a boost from the expertise of an effective outsourced CMO, read on to discover everything your 2022 marketing plan should include.
1. Brand Guidelines
Start things off on the right foot by developing clear and cohesive guidelines around your company's messaging, tone, and visual imaging. Make sure your brand is tailored to your target audience.
2. Customer Journey Activity
Craft a consumer behavior building marketing strategy based on buyer journey mapping data. Implement the most effective changes to your website based on what your customers are looking for when they visit your website.
3. Outsourcing CMO Services
Choosing outsourced CMO services provides you with the most affordable and effective web development and marketing solutions.
4. Website Design
Your company's website is a crucial aspect of your business and should feature a memorable and effective design. Consider redesigning your old website or creating a new online storefront.
5. Google Business Listing
Control and update what information appears when people Google your business. Add photos, videos, and up-to-date information on your hours of operation, contact information, and location.
6. Email Marketing
Email marketing for small businesses is essential. Have you ever wondered how does mass email marketing work or how can email marketing fuel your overall inbound strategy? Check out our free marketing webinars to learn about these topics and more.
7. Social Media
How has social media changed marketing strategies? Well, it will probably come as no surprise to hear that social media has absolutely redefined the most effective marketing strategies! In fact, there are numerous advantages of social media marketing over traditional marketing.
8. Video Marketing
Audio and video marketing techniques are attention-grabbing and highly effective. Consider implementing them across your digital platforms to make the biggest impact with potential customers.
There are lots of benefits of blogging for marketing purposes. If you've been wondering how to create a blog for affiliate marketing or how blogging can keep your website at the top of search results, contact us to learn more!
If one of your resolutions for 2022 is to implement more strategic and data-driven marketing decisions, keep reading our marketing intelligence blog. When you're ready to get started on a personalized solution, contact us to schedule a free consultation.
Having customers subscribe to your business's emails is a great way to improve your lead conversion. However, to get the most out of your email nurture campaign, there are a few classic beginner mistakes you should avoid if you want to be an awesome marketing planner. Here are Clairant's top seven tips for creating the most effective email campaigns.
1. Getting Off on the Wrong Foot
When someone new subscribes to your email ID list, you should always greet them with a welcome email. No matter what types of email campaigns you run, set the tone for future communication and let them know what to expect right away when your business is fresh in their mind.
2. Not Having Calls to Action
If you've read our tips on creating effective websites, you should already know how important it is to tell your readers the steps you'd like them to take after reading your content. Emails function the same way: at the end, be sure to include a clear call to action even if it’s something as simple as “check out our website.”
Having a hard time mapping outa comprehensive email? Make sure to include these 5 elements all direct marketing newsletters should use.
3. Not Meeting Expectations
Make sure you're following through with any promises you've made regarding your email frequency and content. When customers trust you with their email addresses, they don't want surprises.
4. Looking Unprofessional
Your emails are an extension of your business and should match it in tone and branding; make sure to have everything personalized as such. Things like spelling mistakes, attachments, and stock images don't send the right message to customers.
5. Using a Sales-Heavy Approach
Everyone gets emails trying to sell them things, and they usually end up in the trash. It sounds cliché, but it's much more effective to send personalized emails that illustrate how your products or services will benefit the reader.
6. Not Being Mobile-Responsive
If you don't optimize your emails for mobile devices, you run the risk of losing many subscribers. Many people open emails on their phones or tablets, so be sure to test how your emails look on those devices.
7. Using Too Many Images
Images are attention-grabbing, but too many can come off as unprofessional. Also, many people have their email settings adjusted to not display images at all.
Not sure how to move forward once you’ve pressed “send?” Learn all about email marketing campaign analytics.
Righting these Wrongs…
Fixing these mistakes is simple but it will have a big impact on the success of your email campaigns. If you'd like more marketing advice that's tailored to the specific needs of your business or are looking for a team to take over as your email campaign developer, schedule a free consultation by contacting us today.
When it comes to website content, there are nearly countless aspects and mediums to choose from: videos, photos, graphics, infographics, datasheets - you name it! But let’s not forget the absolute cornerstone of website content: plain text. As such, the way in which you display text is one thing you absolutely must not take lightly, for the sake of making your website both readable and effective. Here are our top tips on the matter:
1. Use appropriate font sizes and styles
For visually impaired website visitors, this is the most important thing you can do to ensure that nobody has a difficult time browsing your site. Moreover, appropriate styling and sizing is also key to providing visually pleasing content. Typically, it’s best to use at least 16px or 12pt font and avoid distracting or indistinguishable fonts.
2. Utilize headings and subheadings
For quick navigation and understanding, use headings and subheadings. Imagine you’re writing an outline or plotting the framework for what you want to say, and let that drive your wording and topic choices, even if you’re aiming for catchy headlines or quotes rather than titles.
3. Keep things short and simple
Very few people are willing to scroll through several paragraphs of text, and even fewer prefer to. So, keep your paragraphs brief and stick to the most effective talking points, so as to keep your readers’ attention and interest.
4. Condense with bullet points & lists
Keeping in mind the lesson from the last tip (how nobody wants to read a thousand word essay on your webpage), an easy way to keep things simple is to use lists and bullet points to break your content down visually for those looking to skim rather than read closely.
5. Mix things up with graphics
Staring at a page only text can be draining on the eyes and down right boring. Keep your audience invested by mixing in photos, graphics, videos, and the like for a diverse viewing experience.
Next time you set up a new page on your company website or update an existing one, keep these tips in mind. We guarantee they’ll make a difference. To further optimize your site, or rebrand it altogether for a new and improved online presence, try Clairant. We’re here to help your brand make the best impression possible. Give us a call today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.