When you’re new to marketing, set in your ways, or used to the results produced by your current marketing agency, you can be blind to the signs of a poor marketing team. Whether you’re happy with your current agency or not, it’s always prudent to look out for reasons why you should consider a new agency. Knowing what to avoid will better help you understand how to choose a digital marketing agency. Here are some of the reasons you should consider switching agencies.
The busy bees at Clairant have been preparing for the new year by looking ahead to what will be the most effective marketing techniques in 2022. If your company could use a boost from the expertise of an effective outsourced CMO, read on to discover everything your 2022 marketing plan should include.
Having customers subscribe to your business's emails is a great way to improve your lead conversion. However, to get the most out of your email nurture campaign, there are a few classic beginner mistakes you should avoid if you want to be an awesome marketing planner. Here are Clairant's top seven tips for creating the most effective email campaigns.
When it comes to website content, there are nearly countless aspects and mediums to choose from: videos, photos, graphics, infographics, datasheets - you name it! But let’s not forget the absolute cornerstone of website content: plain text. As such, the way in which you display text is one thing you absolutely must not take lightly, for the sake of making your website both readable and effective. Here are our top tips on the matter:
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.