When you’re new to marketing, set in your ways, or used to the results produced by your current marketing agency, you can be blind to the signs of a poor marketing team. Whether you’re happy with your current agency or not, it’s always prudent to look out for reasons why you should consider a new agency. Knowing what to avoid will better help you understand how to choose a digital marketing agency. Here are some of the reasons you should consider switching agencies.
1. Bad Collaboration
A marketing team is most likely much more knowledgeable about marketing agency tools of the trade than your own team - that’s why you hired them! But it’s also important for them to be receptive to your input. You know your industry and your business, and they should be team-oriented and make an effort to include you in their processes. Remember, good cooperation and collaboration are essential.
It’s likely that an agency will miss a deadline or under-deliver once or twice due to unforeseen conflicts, and as long as those mistakes are used as a learning tool to better serve you in the future, that one instance can be overlooked. However, consistent mishaps should not be. When it comes to a marketing agency, an unreliable team is the last thing you want.
In any business partnership, poor communication skills can lead to a plethora of problems. But sometimes, it can be hard to identify the source of these conflicts. Poor communication can come in a variety of forms. Examples of poor communication include misinformed agency contacts, a lack of follow-up, unproductive phone calls and meetings, little to no transparency, and much more.
4. A Lack of Results
Consistently producing deliverables is great, but it will make no difference in the long run if those efforts are sloppy and unrewarding. We all should expect any company we work alongside to deliver excellent work that the best results. If your agency isn’t giving you the leg up you are looking for, it’s time to move on.
So, now that you have a better idea of how to choose a digital marketing agency, what to look for in a marketing agency, and when to cut ties with your current partnership, keep an eye out for a better option. At Clairant, some of our main values are exactly what you need: open-mindedness, reliability, transparency, and great work that produces even greater results. Give us a call today to see how we make your marketing the best it can be.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.