What does the rebranding process look like and how long does it usually take? What's a reasonable price to pay for a rebrand?
Branding or rebranding can be a simple task or a daunting one. It depends on the size of company and the decision makers. At Clairant we make it easy. We sit down with the stakeholders and ask a series of questions about the current branding and what's wrong with it. Who is your target audience now and who should be the target audience after the new branding. We then ask where the team wants to be from a branding perspective. We research different options with the team and pull in external focus groups representing the target market on the emotions behind, colors, tag lines, messaging and logo design. We pay attention to the feelings evoked by reading a line of text or staring at a logo representing the brand in all different colors and designs. We have experienced graphic designers that are with you throughout the entire process. We make the process fun and exciting.
We can do as little as tagline, logo and color rebranding, and go as far as website redesign, complete messaging overhaul for marketing material in digital and print. We can redesign tractor trailers and billboards, or recreate a boilerplate. Our packages range from $1000 to $6600 depending on the size of the project. It can be more depending on the extent of the project.
If you're looking to enhance the marketing of your small business by hiring an agency, it might feel a little overwhelming at first to know how to choose a great one. A good marketing team can bring a company from surviving to thriving, so it's important to know how to choose the right agency. Here are the top three characteristics of a great marketing agency that you should be sure and look out for.
1. Diverse Skill-Set and Services
In order to really bring your business to the next level, you're going to need to spread your marketing efforts across multiple areas. Branding, web design, and social media are all important and should be addressed. You should never settle for a company that focuses on only one area of marketing. Instead, invest in a team that comes with a variety of skills and areas of expertise.
2. Customizable Packages and Pricing
As an agency that specializes in start-up marketing, Clairant Services understands that sometimes small businesses are working with small budgets. You should always look out for an agency that can accommodate your needs by including customizable service packages and flexible payment options. Here at Clairant, we offer a variety of customizable marketing packages involving branding, content and collateral, digital marketing, and growth.
3. A Passionate Team
When you hire people that care as much about your dreams as you do, you can rest easy knowing that your business is in good hands. Small business owners are hardworking and passionate, and their marketing agencies should be also. You don't want to pay for a team that's going to slack off. Make sure you find professionals that are committed to delivering the best work possible.
Clairant's team has experience in creating a buzz around small businesses for years. If you're looking for an expert in start-up or small business marketing who is driven to see you succeed, then contact us today for your free consultation. Let us show you how a simple but effective marketing plan can give your 2021 the strong start you deserve!
When it comes to making choices about marketing, companies who have never hired an agency before might not know what to expect, or what kind of return on investment they could get. It's important to understand your options, so we've compiled a list of a few advantages agency marketing has over in-house marketing.
An agency is able to focus solely on marketing, which means you can get the results you want more quickly. An assembled in-house marketing team on the other hand will probably have their attention divided among other issues that companies are dealing with. This means it could take longer to see success from your efforts.
Access to Cutting-Edge Software
Agencies have access to tools and software that in-house teams might not be able to afford or even be aware of. For agencies, marketing is our whole world, so we know all the latest tricks and secrets.
Better Return on Investment
When you work with an experienced partner, you really get the most value from digital marketing. If you want to make the best use possible of your marketing budget, then you need to work with an expert who has a history of success. Experienced agencies offer this, and will get you the best return on your investment.
A marketing agency's team comes with a myriad of skills, training, and experience that in-house teams just aren't capable of. Agencies like Clairant are fluent in all the best practices and marketing tactics, and we are always up to date on the latest trends.
An agency is significantly more efficient at scaling compared to an in-house marketing team. Agencies can quickly improve your presence across social media networks or can increase your paid advertising efforts during a busy season. It would take an in-house marketing team a lot more time and effort to achieve the results that an agency can do in a single afternoon.
If you're considering the best way to improve your marketing, it's worth it to hire an agency. Clairant has helped make all kinds of businesses successful, and we make the best use of your time and marketing budget.
Contact us today and set up your free consultation.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.