Every business needs to generate new leads on a consistent basis. In this day and age and in the middle of a pandemic we need to be more and more creative in order to find quality leads that convert into revenue. Here are three ideas to try to bring in quality leads for your business
Hanger 49 is a company that offers quality lead generation through effective sales outreach automation software. Using AI, they sift through all the prospects in your target market and only focus on the most interested, qualified leads that show the most promise. They shape campaign messaging to trigger interest in the most qualified decision makers. In the end, you and your sales people are wasting less quality time and closing more deals. This outreach optimization software is a no brainer for the b2b world.
Sales Navigator on LinkedIn
Linkedin Sales navigator allows you to gain more insight on your prospects and use advanced filters to find the specific audience you are looking for. Create and build relationships with industry professionals that are decision makers in their field. On average reps fill 18% more of their pipelines on sourced opportunities, win rates increase by 7% and deals are 33% larger when using Sales Navigator to source decision makers.
If you have a healthy marketing budget look into Zoom Info for lead gen. You have access to hundreds of thousands of contacts in any industry in all different companies world wide. You can filter by location, job description, level of management, and so many more parameters to really narrow down your target audience. Upload any list to target for email marketing or cold calling. You can even get scoops and intel on what the contacts have been interested in or searching for in the past. Definitely a go-to if you need access to a pool of relevant contacts.
Comments or suggestions? Comment below!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.