Every firm has a brand, whether actively created or evolved through time. Brand standards, often known as style guides or brand guidelines, are integral to an efficient marketing plan and optimal brand recognition. Your brand guidelines conveys your company's design principles to everyone in your organization.
Clients will assume that your items and services are high quality, desirable, and trustworthy if your branding makes a strong impact. However, if your branding falls short of expectations, customers may believe your brand is of inferior quality compared to rivals, even if this is not the case. However, there are various reasons why developing a set of brand rules is worthwhile. So, what's the point of having brand guidelines? Here are some of the reasons:
1. Ensure Consistency
One of the several benefits of brand guidelines is that they enable you to develop a distinct brand image. The importance of brand consistency across multiple platforms cannot be overstated. Brands are built through strategic marketing tactics, so establishing an identity is a lot easier once you have principles to assist you in keeping a consistent image and brand inspiration.
2. Build Recognition
A strong brand will have no issue generating referral business. Strong branding often indicates that consumers have a favorable view of the firm. They are more inclined to conduct business with you because of the familiarity and presumed reliability of utilizing a name they recognize.
3. Set Standard Rules
Setting standards for your brand will contain more than simply a color palette and many variants of your logo. Your brand guidelines will include explicit rules and criteria for using those components.
Knowing a company’s business standards will enable anyone designing a brand message to know and understand which aspects to utilize and how to use them. It's all about continuity, but it's also about recognizing what's proper and incorrect when incorporating those brand components.
4. Convey Cohesive Messaging
You should ensure that the message you convey to your target audience is coherent in all your visual identities and holds up to business continuity standards. That is why you should have a brand guideline as a reference by all your graphic designers and content creators. The importance of a cohesive message is that your target audience will come across your logo, website, and brochures, and you wouldn't want to leave them confused about your brand.
5. Save Time
When your brand style is consistent, you don't need to spend more time and money to create new visuals and your brand's content. The same applies to brand redesign. Your content creators will refer to your brand guidelines for recreation.
6. Avoid Chaotic Situations
Brand guidelines are to brand, what a manual is to a weapon. A manual helps soldiers learn how to handle an arm. Similarly, brand guidelines will help new employees learn how to uphold the brand identity without the need to remind them of everything they're supposed to do constantly.
Brand guidelines help ensure that every client's engagement with your brand is as strong and successful as possible. They serve as a point of reference and a benchmark for how your brand is represented to the rest of the world. That mentioned, Clairant is around to support you and help with optimizing your company’s branding and recognition. We provide various services such as web design, lead nurturing, social media management, and video marketing. Make the first step: call Clairant today!
Will social media ever go away in our lifetime? By the looks of things, it’s doubtful. Social media has become an integral part of social interaction as well as business marketing and networking. It has greatly revolutionized how brands promote their services and products. Social media is a valuable tool because it is far-reaching and always up-to-date with the latest trends.
Most people no longer use basic status updates and posting online, but they're growing digital communities and selling products. With the rising new social features and trends, most brands are eager to know the most popular social media trends they can leverage. Here are some popular trends, collected by our social media experts, that you should watch out for in 2022.
1. Responsive Content
Besides photos, different social media platforms are leveraging video content. If you're looking to attract your audience's attention, you need to ensure that your content is responsive and entertaining on all social platforms and devices. To attract your audience, ensure that your content is educational and entertaining. You can do this by leveraging:
2. Leveraging Micro-Influencers
Influencer marketing is already a game-changer in the social media marketing landscape, so much that there are even different types of social media influencers. Most brands use influential content creators to develop high-quality content to share with their loyal audience. Micro-influencers have a deeper intimate relationship with their audience than business influencers. Hence, micro-influencing will continue to grow with better ROI. Therefore, a huge following is no longer important.
3. Live Streaming
Live streaming is quickly gaining popularity. The pandemic has made this type of video marketing seem popular and obvious. As most brands are jumping to do live company announcements and product launches, ensure you plan before going live. This will prepare you to have valuable and engaging content that answers your audience's pain points about your product or service. Live streaming pros outway the cons significantly.
4. Using It as a Publishing Tool
Social media has become the forerunner among content publishing tools. Most social networks explore possibilities to be more than sharing content but allowing users to publish their content. Over the years, LinkedIn has grown in popularity as the leading social platform that acts as a social publishing tool.
What is social media publishing? Most brands have adopted the platform to boost their B2B marketing with valuable articles. Other platforms like Snapchat and Instagram are evolving to allow their audiences to swipe through articles. Also, many article writers are leveraging the Facebook Instant Articles to publish their work.
Social media marketing is gaining popularity at a rapid speed. Ensure that your brand stays ahead of the competition by keeping up with the latest trends, ranging from developing responsive content to leveraging micro-influencers, live streaming, and using social media as a publishing tool. Call Clairant today to learn more about the latest trends and how we can help boost your brand online.
Social media is increasingly becoming a part of everyone's everyday life. What began as a way for relatives and friends to remain in touch quickly developed into a way for marketers and businesses to interact with their potential customers through well-crafted marketing campaigns. This post compiles a list of current social media trends that any business must know to boost interaction and online presence in 2022.
People always yearn for acknowledgement and appreciation. As a result, whatever effort you make at reaching out and cherishing your target market has a massive influence.
98 percent of marketers feel that this helps build customer connections, while 88 percent say that consumers want a tailored experience, according to Evergage. To deliver a customized consumer experience, gather as much audience data as workable, such as identity, address, age, and so on.
Platform Feature Overlapping
If you have a massive following on Instagram, you may want to use stories to inform people about your new product or post a photo of your workspace. But would you prefer your Snapchat community to see the same thing? This is where the overlap of social platforms enters the picture. Although the content may be identical, the outreach and community involvement are the most significant differences.
This entails monitoring your social media outlets for product or topic-related comments and discussions, then evaluating them to find strategies for engaging with potential buyers. You may use this to spice up positive remarks, urge participants to join your brand society campaign, or respond to critical reviews.
People spend 150 minutes every day on average consuming video content on the internet. Videos are now so prevalent in the lives of consumers that 84 percent of internet users say it motivates them to buy items or services pushed by prominent businesses through video.
There are several social networking developments that will dominate 2022 and have a positive influence on consumers and businesses. If you have not yet adjusted to the upcoming trends, now is the time to do so to maximize your social media exposure and maintain a competitive edge.
Clairant helps startups and small businesses build a marketing foundation, define their brand, identify their consumer base, and take reasonable initiatives to strengthen and flourish. Take the first step to overhauling your social media marketing efforts for the best: contacting Clairant today!
Staying up-to-date with marketing trends benefits your brand in building credibility and value. So today, we are going to find out about the most popular trends in logos that are surely going to help your business thrive in 2022.
1. Flexible/Customizable Logos
Today business owners are focusing more on the logos that fit almost every situation. You might have witnessed the best marketing approach through Google. They change their logo as per the international days. That's impressive and catches viewers' eyes.
2. Play With Visuals Tricks & Illusion
If you want attention from your target audience, you must try a logo that is both trendy and eye-catchy when you acquire innovative ideas for a logo that helps your audience remember your brand. The more attractive visuals your logo has, the more eyes your brand catches, for example, Starbucks, McDonalds, etc.
3. Shift Emphasis on Colors
Colors are the best way to attract viewers and bring out their emotions. Imagine having a logo that is both colorful and tells your brand's story; that's a bingo! So, fill your designs with chirpy, appealing colors.
4. Try Abstract Art
Being minimal but logical is never out of trend. However, you might have some abstract logos in your mind that you can never forget. They are simple yet analytical and tell many things about the brand; for example, MasterCard, Apple, and Adidas are some best examples of abstract logos.
5. Create Responsive Logos
Responsive logos are more of the viewer's favorite, and people look forward to the responsive effort towards logos. When your logo fits every kind of data that appears impressive to your audience, for example, Coca-Cola and Nike logos change their appearance as per the data.
So, what are you waiting for? Need trendy thriving logos for your brand? Take the first step: call Clairant today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.