5 Social Media Trends to Boost Your Brand Awareness

Social media is increasingly becoming a part of everyone's everyday life. What began as a way for relatives and friends to remain in touch quickly developed into a way for marketers and businesses to interact with their potential customers through well-crafted marketing campaigns. This post compiles a list of current social media trends that any business must know to boost interaction and online presence in 2022.

Personalized Content
People always yearn for acknowledgement and appreciation. As a result, whatever effort you make at reaching out and cherishing your target market has a massive influence.

98 percent of marketers feel that this helps build customer connections, while 88 percent say that consumers want a tailored experience, according to Evergage. To deliver a customized consumer experience, gather as much audience data as workable, such as identity, address, age, and so on.

Platform Feature Overlapping
If you have a massive following on Instagram, you may want to use stories to inform people about your new product or post a photo of your workspace. But would you prefer your Snapchat community to see the same thing? This is where the overlap of social platforms enters the picture. Although the content may be identical, the outreach and community involvement are the most significant differences.

Social Listening
This entails monitoring your social media outlets for product or topic-related comments and discussions, then evaluating them to find strategies for engaging with potential buyers. You may use this to spice up positive remarks, urge participants to join your brand society campaign, or respond to critical reviews.

Video Marketing
People spend 150 minutes every day on average consuming video content on the internet. Videos are now so prevalent in the lives of consumers that 84 percent of internet users say it motivates them to buy items or services pushed by prominent businesses through video.

There are several social networking developments that will dominate 2022 and have a positive influence on consumers and businesses. If you have not yet adjusted to the upcoming trends, now is the time to do so to maximize your social media exposure and maintain a competitive edge.

​Clairant helps startups and small businesses build a marketing foundation, define their brand, identify their consumer base, and take reasonable initiatives to strengthen and flourish. Take the first step to overhauling your social media marketing efforts for the best: contacting Clairant today!