A fractional CMO is a marketing executive contracted to help with customer acquisition, sales development, and company growth. They are involved in the marketing strategy and ongoing goals of a business.
Here are five signs that contracting a fractional CMO might make sense for your small business.
Marketing is not what it used to be before the internet and social media. Social media have become one of the most powerful marketing tools any company can use. Gone are the days when we shunned social media as a time-wasting pastime.
The social media boom and rise of an internet filled with user-created content mean that it's never been easier - or more popular - to create a website. Plenty of free and paid services exist to provide small-business owners a jumping-off point to showcase your products, publish your blogs, or advertise your services.
The marketplace has shifted to digital mediums, underscoring the importance of content marketing. The role of content is to provide answers to your audience, which sets in motion a business relationship based on trust. Consequently, great content plays a central role in retaining an audience, enhancing brand awareness, building authority, ranking better, and lead generation.
So, how can you generate great website content?
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.