2020 was a tough year for many small business owners. However, there is no challenge that can't be overcome with the right marketing strategy. At Clairant, we are always buzzing with ideas to enhance the success of your business. Here are our top five best tips for reaching customers in 2021.
1. Keep Your Website Updated
Don't overlook the importance of having a website! It's the fastest way for customers to find you, and it should be visually appealing and easy to navigate. However, don't make the mistake of thinking that once you've done this, you're finished. It's important to keep updating it with new, fresh content.
2. Utilize Social Media Platforms
There are so many forms of social media these days! This is a great thing because it gives potential customers more ways to discover your business and connect with you. Maintain a presence on multiple platforms, and post consistently.
3. Create and Manage a Google Business Listing
Google is the most popular search engine in the world, so when people are looking for your business, chances are good the first thing they do will be a Google search. By managing your business listing on Google you get to control what people see when they search for you. This is important, and it's also free, so don't skip it!
4. Start a Lead Nurturing Campaign
Many small businesses overlook lead nurturing, which is a shame because it's critical for increasing revenue. Use email marketing to conduct a lead nurturing campaign. First, find a user-friendly email marketing platform that appeals to you, such as Constant Content, or HubSpot. Start sending out emails that entertain and educate while subtly promoting your products or services.
5. Don't Forget to Follow Up
This step is so essential for increasing your return on investment. No matter what method you use to generate leads, you always have to follow up with them, so be sure to make a plan with your sales staff.
If you want to start the new year off strong with a simple but effective marketing plan, then contact us for a free consultation. Clairant offers completely customized packages for any budget, and we're experts in startup marketing. Call us at 973-507-6980, we'd love to chat with you!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.