Indeed, 2020 had its fair share of challenges, and most individuals had to take a break from their daily operations. However, 2021 presents new business opportunities, and taking a shot at a fresh start or revamping your current brand is a great idea. As you already know, innovative branding begins with creating a logo. For some inspiration on how you could revamp your company logo, here are the top logo styles of 2021.
  
1. Movement
The brand that sells its products on the web is the clear winner even as the world converges towards digitization. GIFs can help you achieve that because they offer a platform for involving social sites like Instagram, Facebook, Pinterest, and Facebook in digital marketing.
  
2. Minimalism
Ever wondered how simple things speak volumes? Well, quite often, the simplest of the logo designs capture attention in the best way possible. So, if you want to drive online traffic towards your brand, consider leveraging a simple logo design. Also, note that besides conveying the message directly, minimalist logo designs are purpose-driven and practical.
  
3. Homemade
Connecting with clients intimately is possible through a handmade logo style because it delivers warmth, a personal touch, and authenticity. Restaurants and coffee shops are good examples of establishments fond of using the handmade style of logo designing.
  
4. Simplification
The ideal logo should stick in the minds of your audience, and that is achievable through a simple logo design. So, the next time you plan to revamp your logo, ensure it is distinctive, neat, unique, and clean. That way, such a logo will be easy to recognize and remember.
  
5. Negative Space
Most big brands follow the negative space logo design style. It is also one of the common logo design styles on social media pages and sites. Also, note that negative space is applicable when you have those with the penchant to discover the hidden, and it is pretty hypnotizing to the viewer as well. 
  
6. Vintage
Creating a connection with memories and giving a nostalgic effect is the focus of the vintage style of logo designing. Additionally, beyond hitting the emotional quotient, vintage logos also convey a sense of authenticity, royalty, and trust.
  
7. Line Art
Today, the logo designing arena is experiencing an amalgam of the innovative thinking of new-age designers and the line art concept of logo designing. The reason is that line art logo designs are simple and laid back.
  
  
People are the focal point of any logo, and images that do not feel personable will not cut it in today's business environment. So, ensure the logo you choose from the options above captures the essence of your brand in the best way possible. If you need more information on logo trends of 2021, contact us today!

Visibility is the main selling point of online marketing, but with endless online content, it’s easy for your marketing efforts to go unseen and ignored. Although there are countless upsides to going digital, it’s best not to only go digital and neglect one of the biggest advantages to your marketing strategies: print media. Here’s why print media is still worth pursuing in today’s market.
   
Tangibility is Engaging
An ad on a computer or cell phone screen is only temporary, and viewers can often easily skip it or scroll away. Printed materials like brochures, publications, posters, flyers, white papers, and more are not so easily discarded, and can be a physical, persistent reminder of your brand to those that come in contact with it. 
   
Conveys Credibility
Since the very beginning of publishing and newspapers, print has conveyed a sense of professionalism and legitimacy (whether the content deserves it or not). Take the New York Times, for example: most people would trust the judgement of their best seller list over some online article by a lesser source. The same is true about other forms of printed material, so don’t underestimate the added value your content could gain.
   
Establishes Your Brand
Printed advertising and other marketing materials tend to offer more real estate than online content, and the more space you have, the easier it is to get your brand and message across. Taking advantage of good visual branding like color schemes, graphics, fonts, and even textures can set your content apart.
   
Reaches Your Target Market
By being strategic in your placement of your print marketing material, you can reach your target audience with excellent precision. Targeting the right demographics with your distribution allows you to reach even the most niche market, so long as you do your research on where and when you’re likely to get the best return on your investment.
   
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We’re not saying it’s prudent to abandon your online efforts at all; just that you should consider expanding your efforts into print as well. In fact, great coordination and consistency between your online marketing and your print marketing can give you the best chance possible at establishing, growing, and maintaining a memorable brand and thriving company.

Don’t worry about figuring all of this out on your own, though. Marketing, regardless of its medium, is an endeavor best done with the help of an experienced team, and our busy bees at Clairant are here for just that.
   
Give us a call today to get started!