Visibility is the main selling point of online marketing, but with endless online content, it’s easy for your marketing efforts to go unseen and ignored. Although there are countless upsides to going digital, it’s best not to only go digital and neglect one of the biggest advantages to your marketing strategies: print media. Here’s why print media is still worth pursuing in today’s market.
Tangibility is Engaging
An ad on a computer or cell phone screen is only temporary, and viewers can often easily skip it or scroll away. Printed materials like brochures, publications, posters, flyers, white papers, and more are not so easily discarded, and can be a physical, persistent reminder of your brand to those that come in contact with it.
Since the very beginning of publishing and newspapers, print has conveyed a sense of professionalism and legitimacy (whether the content deserves it or not). Take the New York Times, for example: most people would trust the judgement of their best seller list over some online article by a lesser source. The same is true about other forms of printed material, so don’t underestimate the added value your content could gain.
Establishes Your Brand
Printed advertising and other marketing materials tend to offer more real estate than online content, and the more space you have, the easier it is to get your brand and message across. Taking advantage of good visual branding like color schemes, graphics, fonts, and even textures can set your content apart.
Reaches Your Target Market
By being strategic in your placement of your print marketing material, you can reach your target audience with excellent precision. Targeting the right demographics with your distribution allows you to reach even the most niche market, so long as you do your research on where and when you’re likely to get the best return on your investment.
We’re not saying it’s prudent to abandon your online efforts at all; just that you should consider expanding your efforts into print as well. In fact, great coordination and consistency between your online marketing and your print marketing can give you the best chance possible at establishing, growing, and maintaining a memorable brand and thriving company.
Don’t worry about figuring all of this out on your own, though. Marketing, regardless of its medium, is an endeavor best done with the help of an experienced team, and our busy bees at Clairant are here for just that.
Give us a call today to get started!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.