Brand awareness is the extent to which customers are familiar with and able to recognize a particular brand. It is the first step in the customer's decision-making process and is an important factor in determining a company's overall success.
As a business owner, you know that effective marketing is crucial for the success of your company. But with so many different strategies and tactics to choose from, it can be overwhelming to figure out which ones will work best for your business.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.