Alexander McMath is a master of language and talks here about the importance of clarity when it comes to writing content. Read this short but informative article on how to stay disciplined in writing clear and concise content for your intended audience.
Post by: Clayton Johnson
2020 has taught us that if we are not resilient and adaptive as a business then we will not survive what life has coming at us. With businesses dropping like flies, the survival of the fittest mode has kicked in for most of us. This increasingly digital world has led us to understand the importance of content marketing and how useful it is for growing brands and retaining customers. What have you been doing for your content marketing strategy? Here are some interesting content marketing statistics and some trends for 2020. https://theguerrilla.agency/trends-content-marketing
Network! (Yes! Even during these weird virtual Covid-19 times). Most of the networking events that took place in person half a year ago are still happening now. You just need to find the online versions of them. You can find all sorts of business networking opportunities on social media. Join virtual networking events that have great speakers and other business owners. There are so many opportunities that are mostly free. Most in person networking events that took place pre covid-19 have created online versions of their events. Contact the organization that put it together and see what your options are. Here is an example of a networking event that I am speaking at this Wednesday called Relax Teams. It is free to join once a week on Wednesday mornings and they record the entire meeting and give you back the content so that you can post your pitch on your own networks! Win win! Here are some excellent reasons why you should continue to network online to grow your business.
Not only does virtual networking bring in more clients, but it allows you to gain knowledge from other professionals inside and outside your industry. Conversations with other professionals help educate you and give you insight on what's going on with competitors and in other markets. Most virtual networking events offer featured speakers that educate the listeners. Ask about speaking opportunities for yourself. The organizers of these virtual networking events are usually looking for speakers to fill up their agendas in advance.
Networking helps you establish partnerships with businesses that may enhance your product or service. For example if you own a coffee shop you may meet an owner of a local bakery who would be willing to sell your coffee in their store and would provide baked goods to sell in your coffee shop. This is an excellent way to open up new revenue streams and increase your profits for your business. Partnership opportunities are everywhere when you take advantage of networking.
Join your local chamber of commerce
The chamber is constantly offering events for local businesses to get together virtually and generate leads for your business. It is also reasonably priced. This not only allows you to support your local community and businesses but you become a family of businesses that all support each other and you will see your revenue grow directly from the people you meet and indirectly from referrals! The chamber will also help promote your content on social media and other news outlets with which they are affiliated.
I can honestly say that I have grown my business, so far, almost entirely through networking and referrals. Your networking will turn into new business and then referrals if your products or services live up to the expectations of your clients and customers. And word will spread like rapid fire. So find a networking event now and get some new business!
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At this point we have all seen the effects of a pandemic on our businesses and retaining a customer is more important now than ever. With people tightening up their wallets and conserving funds while we all figure out how long this will last, businesses need to be thinking about how to retain current clients. It is more expensive for a small business to acquire new customers than it is to retain them, and repeat or existing customers will spend on average 33% more than a new customer. So let's talk about some ways we can keep these customers coming back for more and maintain loyalty to your brand.
Showcase how you impact your customers’ lives
As business owners we are inclined to talk about features of our products and services and we forget how well these features impact our customers’ lives. In a newsletter, video or social post, talk about how a customers’ life was changed because of your product or service. If you are a health care provider talk about all the things your customers can do now that they couldn’t do before you healed them. If you sell mattresses describe people with back pain before they bought your bed and how their pain improved after they made that investment in your brand. Case studies are a great way to convey this message. You can create a video about it and then take the audio from it. Then write an article and add visuals. There are so many ways you can show how your customers are impacted by your brand!
Optimize your products or services
With the new world heading in the direction of technology many products and services need to be optimized in order to meet the demand of your customers. This may mean gyms or fitness centers offering online classes or personal training sessions. Instead of needing equipment, show your customers how they can use homemade items for weights and resistance. If you offer consulting then meet on zoom or google hangout instead of giving advice in person. If you sell books or information in tangible forms, offer downloadable products. If you sell cars or other goods, offer to deliver them to customers. This shows dedication to your brand and positions you as a competitor in the marketplace. Show your customers that you will optimize your products and services to make them happy and they will keep coming back.
Increase your online presence!
This one is huge. If you haven’t updated your website in years, are not posting regularly on social media and don’t send out a newsletter to your customers, then how on earth will your customers find you during a pandemic like this? You need to reassure them that your business is stronger than ever in these uncertain times. Even if it isn’t, you need to convey the message that it is! Show your customers that you are competitive in the market and that your brand offers peace of mind to its customers and you are an expert in your space. Offer free, engaging and informative content on your blog, social media and newsletters. Make sure your customers don’t forget about you by staying at the top of their minds and having a strong online presence during a pandemic like Covid19.
For help with improving your online presence and retaining customers call Clairant at
9735076980, or email at email@example.com
Questions or suggestions? Comment below!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.