At this point we have all seen the effects of a pandemic on our businesses and retaining a customer is more important now than ever. With people tightening up their wallets and conserving funds while we all figure out how long this will last, businesses need to be thinking about how to retain current clients. It is more expensive for a small business to acquire new customers than it is to retain them, and repeat or existing customers will spend on average 33% more than a new customer. So let's talk about some ways we can keep these customers coming back for more and maintain loyalty to your brand.
Showcase how you impact your customers’ lives
As business owners we are inclined to talk about features of our products and services and we forget how well these features impact our customers’ lives. In a newsletter, video or social post, talk about how a customers’ life was changed because of your product or service. If you are a health care provider talk about all the things your customers can do now that they couldn’t do before you healed them. If you sell mattresses describe people with back pain before they bought your bed and how their pain improved after they made that investment in your brand. Case studies are a great way to convey this message. You can create a video about it and then take the audio from it. Then write an article and add visuals. There are so many ways you can show how your customers are impacted by your brand!
Optimize your products or services
With the new world heading in the direction of technology many products and services need to be optimized in order to meet the demand of your customers. This may mean gyms or fitness centers offering online classes or personal training sessions. Instead of needing equipment, show your customers how they can use homemade items for weights and resistance. If you offer consulting then meet on zoom or google hangout instead of giving advice in person. If you sell books or information in tangible forms, offer downloadable products. If you sell cars or other goods, offer to deliver them to customers. This shows dedication to your brand and positions you as a competitor in the marketplace. Show your customers that you will optimize your products and services to make them happy and they will keep coming back.
Increase your online presence!
This one is huge. If you haven’t updated your website in years, are not posting regularly on social media and don’t send out a newsletter to your customers, then how on earth will your customers find you during a pandemic like this? You need to reassure them that your business is stronger than ever in these uncertain times. Even if it isn’t, you need to convey the message that it is! Show your customers that you are competitive in the market and that your brand offers peace of mind to its customers and you are an expert in your space. Offer free, engaging and informative content on your blog, social media and newsletters. Make sure your customers don’t forget about you by staying at the top of their minds and having a strong online presence during a pandemic like Covid19.
For help with improving your online presence and retaining customers call Clairant at
9735076980, or email at firstname.lastname@example.org
Questions or suggestions? Comment below!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.