Your website's landing pages are where customers get a lasting impression of your business. After clicking on one of your ads or email links, the landing page is where they go to find out more about your company. To entice customers to stay and learn more, it's critical that this page be as effective as possible. Keep reading to discover the top four aspects of successful landing pages.
Your Company's Name and Logo
Presenting cohesive branding throughout all of your online spaces is an important way to look polished, professional, and facilitate brand recognition. Your landing page should have your company's logo and match your website's branding.
An Attention-Grabbing Headline
Including a headline or the offer itself at the top of your page is important for getting customers' attention and drawing them in to learn more.
A Description of Product Benefits
Go beyond the basics and paint a clear picture of how your services will benefit customers. Rather than presenting a list of features, paint a vivid picture of how your services will improve customers' lives. Consider providing a freebie or other incentives to encourage further interest.
A Picture of Your Product or Service
Pictures are much more visually impactful than a wall of text and make it more likely for customers to spend time on your page. They also help customers quickly and clearly understand what you're offering.
A Call to Action
Always make sure you're guiding customers to take the next steps. At the bottom of your landing page, encourage them to contact you with questions, or provide a form for them to fill out so that they can sign up immediately.
When designing landing pages, always make sure they relate directly to the link customers use to access them. To convert the most leads, landing pages should continue the customer's journey, not send them back to your home page. If you follow our tips, you will start drawing in leads like bees to their queen. Developing a successful marketing strategy is simple with help from our experts. Get started on your personalized plan by contacting Clairant today!
Success in the marketing arena depends on how effectively you leverage your brand across multiple channels including social media. Brands that fail to properly utilize social media platforms run the risk of being left behind. According to Hubspot, 49% of millennials and 54% of Generation Z rely on social media as their primary avenue for engaging with ad content. For your brand to grow and thrive, you've got to hit your social media feeds. Hard.
Unsure where to start? You're not alone. We've compiled a list of six strategies to help your brand realize its ultimate potential.
Listen to Your Customers
Brand awareness —and trust— relies heavily on inbound marketing in order to thrive. Inbound marketing is all about forming a two-way relationship with your customers in order to attract business and increase your company's profile. The more actively you court potential clients, the more diverse your role becomes. One minute you're a salesperson, the next a customer success manager. You may even find yourself providing a friendly, therapeutic ear.
Social media usage gives you a way to turn those interactions into a source of data that can help guide future marketing efforts.
Use Video Content
When it comes to attracting new customers, nothing beats the allure of bright and shiny, media-rich content. But you've got to employ a multi-modal approach on social media: text anchored by engaging video content.
Brands that turn visual media into high-quality content will see their growth increase exponentially. In fact, a staggering 63% of businesses rely on visual media to drive their social marketing efforts.
Raise Brand Awareness
Before customers can become clients, they have to know how to find your brand. Brand awareness is the entire point of social media marketing. Social feeds provide the perfect avenue to present your brand's identity to large tracts of untapped consumer demographics.
Establish Yourself as an Authority
Blogs are popular for a reason. Everyone including your local plumber has one embedded on their website. Text-based content not only helps you harness the power of Google's algorithm, increasing your company's visibility, but it establishes you as an authoritative voice in your space.
Always Use a Strong CTA
"Always be closing!" If you don't ask for the customer's business, you leave your company's fortunes entirely up to luck. Every piece of content that you produce must have a clear and engaging call to action. Including a solid CTA will increase your brand's conversion rate by an exponential factor.
Offer Promotions and Discounts
Strong marketing includes knowing when to give back to the customer. Social media offers the perfect way to give "exclusive" discounts to customers that discover your products and services through social channels.
Regardless of the product or the service you offer, social media has emerged as an avenue of undeniable potential in terms of brand awareness. It is fun, engaging, and benefits both you and your clients. So what are you waiting for? Go get your company a TikTok account! And don't forget to follow Clairant Services for more marketing advice and trends!
According to Statista, a market and consumer data company based in Germany, more than 4.3 billion people - over half the world's population - will be using email by 2023. With a staggering ROI of as much as $45 for every $1 spent, it's no secret that a well-oiled email marketing campaign can play a significant role in the success of your business. Over the last 12 months, COVID-19 has impacted nearly every facet of daily life, including email use. 78% of marketers reported an increase in email engagement since just before the pandemic. To ensure that your email marketing campaign can go the distance, check out the new rules to live by in 2021.
Know your customer base - and show them how well.
Segmentation can be intimidating since it involves parsing out information about only the products/services that are relevant to the specific audience you're trying to reach. However, as tempting as it is to tell your customers about everything you do, nearly 43% of consumers say they're likely to unsubscribe from your email blasts if they feel that the content isn't relevant to them. By adequately applying segmentation to your email marketing campaign, you can target a more precise subset of your customers to let them know what's new with the products or services they've shown an interest in in the past. When you provide them with information pertinent to their interests, both click-through and sales rates increase.
Let them go, but learn from their departure.
It may seem counterintuitive, but easy opt-out measures are a benefit to your business. It forces you to drop the rose-colored glasses and see your content through the consumers' eyes. Your audience won't opt out of high-quality content, so if you see an increase in unsubscribes, this is a valuable indicator to let you know that you've got some work to do.
Quality suggests quality.
Your products and services are high-quality; your content should look the part, too. In today's market, you've got to up the ante on your email graphics to attract a customer's attention and make them keep reading.
Need more help to bolster the return on your marketing campaign? Make the first step: call Clairant today!
There's no arguing that website traffic is crucial to your business, but there's an idea that the only way to increase business is to raise your SEO ranking, but SEO is not the answer to every problem. Many companies have improved their SEO ranking but have not seen an improvement in their business because their competitors are doing the same thing.
It creates a never-ending cycle where no one gets anywhere, and add to that, search engines are constantly changing how they prioritize content, and it's easy to see how SEO may not be helping your bottom line. The only way to get ahead is to use tactics your competitor isn't using. Many successful companies are using other strategies besides SEO. Some of them even wholly dismissed SEO and reached 43% traffic growth. This guide will talk about new techniques you can use to get off the SEO treadmill and improve your web traffic.
1. Guest Blogging/Backlinks
The secret to finding blogs to backlink on your site is searching which blog owners in your industry have the kind of content you want, are accepting guest blogging, and have a high level of authority or an exceptional traffic profile. There are various blog sites out there, so finding one that fits your strategy should be no problem.
2. Blog Commenting
Studies show that people like to read blog comments. By commenting and adding something new to the subject, you establish yourself as an authority and give people a reason to go to your website to see what you have to say. Remember to be polite to the people behind the blogs and not break any rules but otherwise, commenting is a great way to get people to come to your site.
3. Q&A Pages
Q&A websites like Answers.com or Quora are also excellent chances to establish yourself as an expert and give yourself an air of authority. Once people read your answers and respect your ideas, they'll come to your website to find out what else you have to say. Putting answers on Q&A sites are not a waste of time. On the contrary, they may be precisely what you need to increase your traffic.
There is life beyond your SEO ranking. If you want to increase your web traffic, make the first step: call Clairant today!
No matter how you design your website or what you use it for, certain elements are necessary to make your homepage a success. This article will discuss the items that make a good homepage and how they aid the online experience for your visitors.
Our attention span is not that long, and studies show it is getting shorter. You have about three seconds to grab the attention of someone visiting your homepage before they go looking elsewhere for the goods or services you provide. Therefore, your headline should explain to the reader what makes you stand out from your competitors, focuses on the visitors, not you, and uses keywords to improve your SEO ranking.
You should have a central image on your website that represents what your organization stands for. The image will create an excellent first impression and lessen your bounce rate.
There are probably thousands of businesses that offer the goods and services that you do. A good introduction and overview will explain to your visitor why they should choose you instead of one of your competitors.
Contents blocks are short sentences and phrases that introduce your services and explain the benefits you offer. Right now, content blocks are trending because they are aesthetically pleasing on mobile devices.
Call to Action
A call to action tells your visitor what action you want them to take at your website. The activity can be as simple as clicking a link to watch a video to more complex information, or filling out a survey on how they heard about your company.
Portfolio or Client Logos
A portfolio allows visitors to get an idea of what your company does through images instead of words. Portfolios can be compelling for businesses that deal with aesthetics, like architecture firms.
Studies show that people are easily swayed by others' opinions. Testimonials are good reviews from clients who were happy with your goods or services.
You want to keep people on your homepage instead of having to go to another page to contact you. In addition, adding contact information to your homepage lessens a visitor's chance to leave your site and go to a competitor.
The whole idea of a homepage is to keep visitors there long enough to convert them into customers. Adding these eight items to your homepage increases your chance of success. If you want to improve your homepage, make the first step: call Clairant today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.