 Your website's landing pages are where customers get a lasting impression of your business. After clicking on one of your ads or email links, the landing page is where they go to find out more about your company. To entice customers to stay and learn more, it's critical that this page be as effective as possible. Keep reading to discover the top four aspects of successful landing pages. Your Company's Name and Logo Presenting cohesive branding throughout all of your online spaces is an important way to look polished, professional, and facilitate brand recognition. Your landing page should have your company's logo and match your website's branding. An Attention-Grabbing Headline Including a headline or the offer itself at the top of your page is important for getting customers' attention and drawing them in to learn more. A Description of Product Benefits Go beyond the basics and paint a clear picture of how your services will benefit customers. Rather than presenting a list of features, paint a vivid picture of how your services will improve customers' lives. Consider providing a freebie or other incentives to encourage further interest. A Picture of Your Product or Service Pictures are much more visually impactful than a wall of text and make it more likely for customers to spend time on your page. They also help customers quickly and clearly understand what you're offering. A Call to Action Always make sure you're guiding customers to take the next steps. At the bottom of your landing page, encourage them to contact you with questions, or provide a form for them to fill out so that they can sign up immediately. When designing landing pages, always make sure they relate directly to the link customers use to access them. To convert the most leads, landing pages should continue the customer's journey, not send them back to your home page. If you follow our tips, you will start drawing in leads like bees to their queen. Developing a successful marketing strategy is simple with help from our experts. Get started on your personalized plan by contacting Clairant today!
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AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
November 2021
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