No matter how you design your website or what you use it for, certain elements are necessary to make your homepage a success. This article will discuss the items that make a good homepage and how they aid the online experience for your visitors.
Our attention span is not that long, and studies show it is getting shorter. You have about three seconds to grab the attention of someone visiting your homepage before they go looking elsewhere for the goods or services you provide. Therefore, your headline should explain to the reader what makes you stand out from your competitors, focuses on the visitors, not you, and uses keywords to improve your SEO ranking.
You should have a central image on your website that represents what your organization stands for. The image will create an excellent first impression and lessen your bounce rate.
There are probably thousands of businesses that offer the goods and services that you do. A good introduction and overview will explain to your visitor why they should choose you instead of one of your competitors.
Contents blocks are short sentences and phrases that introduce your services and explain the benefits you offer. Right now, content blocks are trending because they are aesthetically pleasing on mobile devices.
Call to Action
A call to action tells your visitor what action you want them to take at your website. The activity can be as simple as clicking a link to watch a video to more complex information, or filling out a survey on how they heard about your company.
Portfolio or Client Logos
A portfolio allows visitors to get an idea of what your company does through images instead of words. Portfolios can be compelling for businesses that deal with aesthetics, like architecture firms.
Studies show that people are easily swayed by others' opinions. Testimonials are good reviews from clients who were happy with your goods or services.
You want to keep people on your homepage instead of having to go to another page to contact you. In addition, adding contact information to your homepage lessens a visitor's chance to leave your site and go to a competitor.
The whole idea of a homepage is to keep visitors there long enough to convert them into customers. Adding these eight items to your homepage increases your chance of success. If you want to improve your homepage, make the first step: call Clairant today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.