Websites are essential for optimizing business in the current age of competitive digital advertising and marketing. Every company should have a website, and these days most do, even small startups. As such, the importance of creating one that is unique, memorable, and effective cannot be understated. To help you get a better idea of how to make your company’s website stand out, here are the top 7 web design trends to follow this year.
1. Focusing More on Video Content
As discussed in a previous blog and video of ours, video content is booming. The advantages range from faster processing speeds, higher conversion rates, better social media engagement, and much more. Utilizing such a fun and beneficial tool is the perfect way to make your site memorable.
With its unique ability to focus on enriching the user experience in a personal and engaging manner, incorporating storytelling elements keeps your site’s visitors entertained and more invested in your site’s messages, and therefore more likely to relate to and trust your brand.
3. Creating Brand-Specific Illustrations
Relying on stock photography and video is still very much a staple of web design, but these days companies are going the extra mile to attach their brand and style to their site’s visual elements. Doing so not only makes your graphics stand out among a sea of stock photo-heavy sites, but it also draws as much attention to your brand as possible, leaving as big an impact on your site’s visitors as possible.
4. Utilizing Typography
Professional, stylish font choices were once impossible to use without breaking the bank. That is, until companies like Google Fonts and Adobe Fonts made them more accessible, and some even free to use. So don’t settle for old seemingly-reliable fonts that everyone is sick of seeing, and opt for more high-quality ones to make your content pop.
5. Simplifying for Faster Load-Time
Nobody likes waiting for anything, and in such a digital world, people won’t think twice about leaving a site rather than waiting a few extra seconds for it to load. By using a simple, clean, minimalist design on your site, you can optimize the load-time to keep your visitors engaged.
6. Mobile-First Designing
It’s no secret that a lot of people rely heavily on their mobile devices for things like social media, but that reliance extends to all aspects of digital connection these days. Tailoring your site to not just accommodate that, but use it to your advantage is becoming more and more popular.
7. Prioritizing SEO
Also as discussed in another one of our previous blogs, SEO (or search engine optimization) is a method of increasing the visibility of your website by making it more likely to show up in search results on sites like Google or Yahoo. Increasing that visibility leads to more traffic to your website, which means more opportunities for converting visitors into customers.
The added value of a company’s website from making a few simple changes is incredible. For even more website tips and tricks, check out "5-Minute Marketing with Clairant." And remember, you don't have to navigate the world of online marketing alone. Call us and we can help you make your website the best it can be! Let's start building yours today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.