Pros & Cons of Video Marketing
For quite some time now, video has been steadily rising in popularity for online content. The number of websites that feature video content has been growing, and more businesses have begun to adopt it as a vital part of their marketing strategies. If you've been considering whether video marketing is right for your business, here are some pros and cons for you to consider.
Entertaining and Attention-Grabbing
Internet users are consuming more video content than ever before. For many people, watching a video is preferable to reading a blog post or consuming other types of content.
High Engagement and Conversion Rates
Adding a video, or in some situations, even just the word "video", increases conversion rates staggeringly. Video content gets the highest levels of engagement compared to other types of posts.
Limitless Creative Potential
The video format allows for businesses to convey so much information to the viewer, with complete flexibility of style, tone, and message.
It will take longer to plan and produce a video than it would to deliver other types of marketing content. Video production has to go through several stages before it's complete, which means results can take longer for companies that handle video production in-house.
Buying or renting video equipment can be expensive, and there are costs to consider beyond the day of shooting, such as scriptwriting and hiring the cast.
Making marketing videos just won't cut it; what you need is great marketing videos. Otherwise, many people will choose to skip ads whenever possible. In order to get your content seen by the maximum number of people, you will need to create captivating content that they will want to watch to the end.
With a team of talented video creators that make videos too good to skip, and affordable pricing to avoid the overhead, Clairant can offer you all the pros of video marketing while taking on all the cons ourselves. With us, your company receives all the benefits with none of the hassle. Check out our $250 video marketing special offer, and call Clairant Services to start your 2021 strong with a simple but effective marketing plan!
1. Lindsay Colowich Cox. "16 Video Marketing Statistics to Inform Your 2020 Infographic." HubSpot. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557. 2 Feb 2021
2. Amy Gesenhues. "Study: 56% of Viewers Skip Online Video Ads and 46% Say Any Ad Over 15 Seconds is Too Long." Marketing Land. https://marketingland.com/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds-long-88299. 2 Feb 2021
3/23/2022 06:16:19 am
I learned from your information that people often think that watching a video is better than reading a blog or a post. With this in mind, our new business is going toward video production for online marketing. We feel that this is a wave of the future and we want to get ahead of the game. In my opinion, being ahead in technology has always been the proper move. We will call a video production service sometime in the next two weeks.
12/1/2022 10:48:34 am
I loved how you said that watching videos are more preferred that reading a blog. My sister started her business last month, and she talked to me on the phone last night about how she wants to find more ways to reach out to clients and customers. I'll pass this information along to her so she can look into hiring a company that can help her with video production!
2/16/2023 04:15:11 am
Thanks to the author for sharing such a great post. The article was very well written and provided great info about
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.