Pros & Cons of Video Marketing

​For quite some time now, video has been steadily rising in popularity for online content. The number of websites that feature video content has been growing, and more businesses have begun to adopt it as a vital part of their marketing strategies. If you've been considering whether video marketing is right for your business, here are some pros and cons for you to consider.  
 
Pros 

Entertaining and Attention-Grabbing
Internet users are consuming more video content than ever before. For many people, watching a video is preferable to reading a blog post or consuming other types of content. 

High Engagement and Conversion Rates
Adding a video, or in some situations, even just the word "video", increases conversion rates staggeringly. Video content gets the highest levels of engagement compared to other types of posts. 

Limitless Creative Potential
The video format allows for businesses to convey so much information to the viewer, with complete flexibility of style, tone, and message. 
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Cons

Time-Consuming Production
It will take longer to plan and produce a video than it would to deliver other types of marketing content. Video production has to go through several stages before it's complete, which means results can take longer for companies that handle video production in-house. 

Costly Overhead
Buying or renting video equipment can be expensive, and there are costs to consider beyond the day of shooting, such as scriptwriting and hiring the cast.

Ad-Skipping 
Making marketing videos just won't cut it; what you need is great marketing videos. Otherwise, many people will choose to skip ads whenever possible. In order to get your content seen by the maximum number of people, you will need to create captivating content that they will want to watch to the end. 
 
 
With a team of talented video creators that make videos too good to skip, and affordable pricing to avoid the overhead, Clairant can offer you all the pros of video marketing while taking on all the cons ourselves. With us, your company receives all the benefits with none of the hassle. Check out our $250 video marketing special offer, and call Clairant Services to start your 2021 strong with a simple but effective marketing plan! 
 
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Sources:
1. Lindsay Colowich Cox. "16 Video Marketing Statistics to Inform Your 2020 Infographic." HubSpot. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557. 2 Feb 2021
2.    Amy Gesenhues. "Study: 56% of Viewers Skip Online Video Ads and 46% Say Any Ad Over 15 Seconds is Too Long." Marketing Land. https://marketingland.com/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds-long-88299. 2 Feb 2021