What are the steps you go through when helping a client rebrand their business?

What does the rebranding process look like and how long does it usually take? What's a reasonable price to pay for a rebrand?

Branding or rebranding can be a simple task or a daunting one.  It depends on the size of company and the decision makers.  At Clairant we make it easy.  We sit down with the stakeholders and ask a series of questions about the current branding and what's wrong with it. Who is your target audience now and who should be the target audience after the new branding. We then ask where the team wants to be from a branding perspective.  We research different options with the team and pull in external focus groups representing the target market on the emotions behind, colors, tag lines, messaging and logo design. We pay attention to the feelings evoked by reading a line of text or staring at a logo representing the brand in all different colors and designs. We have experienced graphic designers that are with you throughout the entire process.  We make the process fun and exciting. 
We can do as little as tagline, logo and color rebranding, and go as far as website redesign, complete messaging overhaul for marketing material in digital and print. We can redesign tractor trailers and billboards, or recreate a boilerplate. Our packages range from $1000 to $6600 depending on the size of the project. It can be more depending on the extent of the project. ​