In the increasingly competitive business environment, entrepreneurs constantly adapt their marketing strategies to garner more significant market shares and outdo the competition. One of the most recent and effective techniques is Search Engine Optimization (SEO). Read on to find out what SEO is, what it entails, and everything in between.
What exactly is SEO?
Search engine optimization (SEO) is a marketing technique entrepreneurs use to increase meaningful traffic to their website and increase visitor conversion rates. By optimizing your content, you increase the chances of prospecting customers taking action and doing what you want them to do, say, request an invoice from you.
What are the basic elements of SEO?
Your typical search engine, such as Google, uses algorithms to collect information from web pages and categorize websites based on this information. Search engines then analyze websites further and use many other factors to determine how websites rank on the search query. Here are the most common elements of Search Engine Optimization (SEO) you should know...
Prospective clients are likely to type certain keywords when searching for stuff through their search engines. You can identify these words and use them in your content. Use keywords to get your website high rankings by blending them naturally into your titles, subtitles, URLs, and paragraphs.
Web content is what you intend potential customers to see on your webpage. Good content is the key to appealing to prospects. It could be a description of your products, a 'how to' blog post, a video, or even a podcast. To optimize your content for search engines, make it exciting, shareable, readable, and relevant.
3. Off-page SEO
You can also improve your website's ranking in search engines through off-page SEO. Off-page SEO includes actions taken outside your website to improve its ranking. The best Off-page SEO technique is backlinking. Quality backlinks to your site tell search engines that it is valuable earning your high rankings.
4. Search Engine Marketing (SEM)
SEO also goes beyond good content to include paid advertisements. You can pay for these advertisements to appear on search engine queries as google ads, native ads, display ads, or social media ads on platforms like Facebook and Twitter.
5. Local SEO Practices
Customers often search for products close to their locations. Local SEO involves optimizing your website to feature in local search query results. You can optimize your website to your locality by using local keywords, creating webpages specific to your location, or including your business on Google My Business and Google Maps.
Search engine optimization is critical to making your marketing strategy effective. By optimizing your content, you are guaranteed high rankings for your site on search engines. High rankings translate to high conversion rates from your prospects. Call Clairant to start optimizing your site today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.