As your business grows and changes, your marketing tools should as well. The technology that you might have used in the startup phase of your company won't help you succeed as you become more established and grow your customer base. Instead, you need technology that is scalable. Read on to learn why scalability is an essential capability in marketing technology.
Effective Marketing for the Post-Startup Stage
When your business has grown beyond the startup stage, it's time to reassess the marketing tools you're using. Basic technology, such as email automation, allows you to reach many people at once, however, it can lack important capabilities, such as the ability to prioritize qualified leads over others or automatically scale up as your business grows. The right technology can do more for you, such as track buyers throughout all stages of the sales cycle, and improve your lead conversion rate.
Optimize Your Marketing Campaigns
As your audience grows, it becomes more challenging for an in-house marketing team to handle prioritizing qualified leads. However, using a unified, scalable system can allow you to reliably measure data, optimize your messaging, and measure your campaign's return on investment. Making the switch to more sophisticated marketing technology can allow you to:
Improve Your Lead Conversion Rate
The right technology helps you track all of your leads, not just qualified ones. You can easily track your audience's behavior across all of your online platforms and develop targeted content for early-stage prospects. Sending specialized content to your audience according to their buyer stage is a much more effective solution than the mass email marketing you might have been using in the beginning.
Adopting scalable marketing tools will help your business learn more about your audience and better handle leads. The right technology can do more for you than what your marketing team could do on their own. Finding continued success in the post-startup stage doesn't have to be difficult. Make the first step today: call Clairant for all your marketing needs!
Sources: Milder, Cassidy. "3 Reasons to Adopt a Scalable Marketing Automation Platform." Marketo Marketing Blog, Marketo, 13 Jan. 2017, blog.marketo.com/2017/01/3-reasons-to-adopt-a-scalable-marketing-automation-platform.html.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.