In order to thrive in today's world, it's essential that every business have a website. However, understanding how to make one that stands out from the competition and pleases customers can be tricky. In order to get the best results from your website, there are some important things you should always include. Here's what Clairant's marketing experts advise business owners to feature in order to see the most success.
1. Professional Branding
It's so important that your company is memorable to consumers. In order to stand out from similar companies, you need eye-catching branding that is consistent throughout your website. Sophisticated branding indicates to the customer that your company is a capable industry leader.
2. Clear Motives
The purpose behind each page should be clear to your audience. The viewer should be able to easily understand who your company is and how to navigate your website. Intuitive design will help customers understand your business better and leave them satisfied instead of frustrated.
3. Easy Connections
Customers don't want to spend a lot of time looking for how to contact you. The most effective websites will have all social media profiles linked, as well as easy to find contact information, such as email addresses and phone numbers. Make sure your contact page is easy to find.
4. Relevant & Interesting Content
Provide content that makes the viewer want to keep coming back. By including regularly updated, fresh content you are able to establish your business as a leading voice in your industry.
5. Site Analytics
In order to get the best results from your website, you need to learn how customers are using your site. Programs such as Google Analytics will allow you to track customer behavior in order to find out what's working and what needs to change.
It's astonishing how much added success a company can see from simply making a few changes to their website. Try out some of our tips, and remember you don't have to navigate the world of online marketing alone. Call Clairant and make your website the best it can be! Let's start building yours today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.