1. Choose the right networks for your audience
There are countless networks, websites, apps, and forums to choose from, but it’s not about being active on as many as possible; it’s about knowing why you should utilize some of them over others, depending on your company’s objectives.
2. Set goals
Whether it be building brand awareness, generating leads, enhancing brand loyalty from existing patrons, networking professional relationships, or whatever else your company needs, establishing these goals upfront will better drive your decisions online to get the best results possible.
3. Stay active
Regularly posting will keep your followers coming back for more. The more they see your brand, the bigger impression you make. Post as often as your audience demands in order to remain relevant online.
4. Engage with your audience
Posting often may ensure your followers stick around, but engaging will help you gain new followers as well. Comment, share, like, answer questions. Show your audience that you care about them and what matters to them.
5. Focus less on promoting
Along with engaging, note that your audience is more likely to follow businesses that provide more than just advertisements for themselves. Keep content relatable, relevant, and informative on top of those promotions.
6. Be sincere
Making sure your company comes off professional and elite is very important… in some aspects of marketing. Depending on your network of choice, sometimes it’s better to provide a more personable, organic presence for engaging with your audience, so don’t be afraid to be welcoming, forthcoming, and relatable in your posts and comments.
7. Utilize graphics
Videos, photos, infographics, and other forms of visual content are ever on the rise in social media. Studies have shown that posts containing visual content yield six times more engagement than posts without graphics.
8. Keep trends in mind
When the opportunity comes along to jump on the bandwagon of a trend, take it. Trends get more shares and engagements than normal posts, so use that exposure to your advantage. Be mindful of which trends you choose, though. Focus on ones that your brand can relate to, so as not to seem gimmick and insincere.
9. Study your metrics
Impressions, engagements, followers, etc. - it all matters. Pay attention to which posts and, more specifically, which kinds of posts get the most attention for your brand. Use that data to customize your approach to social media marketing and tailor your content accordingly.
10. Invest in scheduling and automation tools
It’s time-consuming and tedious to maintain an active presence online. To help alleviate some of that burden, we recommend looking into programs and sites like Hootsuite, Sprout Social, BuzzSumo, and Buffer to automate and schedule your posts all at once beforehand instead of waiting to post at the appropriate times.
If it seems like a lot of work to build brand recognition on social media, that’s because it can be. There’s a lot to take into consideration every time you login. Luckily, you don’t have to do this alone. At Clairant, we can set up and educate you on all of your business’s social media needs, or, if you prefer, we’ll build it and maintain it all for you. So the only time you have to click “submit” is right now on our contact form.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.