No one thing makes a logo great. It's all subjective, according to target market, industry, and so much more, but there are a few things that good logos all have in common, regardless of audience or industry. Here are the 6 qualities all good logos have in common...
Your logo must be distinct in order to stand out from others in similar industries. When creating your logo, use design elements that aren't currently trendy or widely known, if possible. Your brand should have a unique story, and your logo is the beginning of that story.
Your logo must be relevant to the market you are targeting. You want your logo to show your brand's identity, and you can do this by using color, font, and symbols effectively.
Simplicity is important when it comes to your logo. You want something easy to remember (take the "Nike swoosh" for example). This means you should focus on colors and fonts while using as few other graphic elements as possible. You don't want something so busy that it takes away from a logo's main purpose: brand identity.
When designing your logo, you want to pick something that will stay relevant over a long period of time. This means you shouldn't choose what's trendy now, as it likely won't be in the future. You want your logo to be making a great impression in the long run, just like your business.
If your logo is adaptable, that means it holds up well in all digital and physical mediums. It should look good when printed and when it is seen online. You should also prepare the design for both web viewing and mobile viewing. A responsive logo varies in size and complexity and can have different colors based on its destination.
Finally, you want your logo to be memorable from the first time someone sees it, and you want them to connect with it. The best way to do this is to find a good balance between visuals and text, while remaining unique from others in the industry.
Got a logo design in mind but not sure how to bring it to life? Or maybe don't know where to start all together? We've got you covered. Clairant's team of professional graphic designers are waiting to make your logo the best it can be. Contact us today to get started.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.