Success in the marketing arena depends on how effectively you leverage your brand across multiple channels including social media. Brands that fail to properly utilize social media platforms run the risk of being left behind. According to Hubspot, 49% of millennials and 54% of Generation Z rely on social media as their primary avenue for engaging with ad content. For your brand to grow and thrive, you've got to hit your social media feeds. Hard.
Unsure where to start? You're not alone. We've compiled a list of six strategies to help your brand realize its ultimate potential.
Listen to Your Customers
Brand awareness —and trust— relies heavily on inbound marketing in order to thrive. Inbound marketing is all about forming a two-way relationship with your customers in order to attract business and increase your company's profile. The more actively you court potential clients, the more diverse your role becomes. One minute you're a salesperson, the next a customer success manager. You may even find yourself providing a friendly, therapeutic ear.
Social media usage gives you a way to turn those interactions into a source of data that can help guide future marketing efforts.
Use Video Content
When it comes to attracting new customers, nothing beats the allure of bright and shiny, media-rich content. But you've got to employ a multi-modal approach on social media: text anchored by engaging video content.
Brands that turn visual media into high-quality content will see their growth increase exponentially. In fact, a staggering 63% of businesses rely on visual media to drive their social marketing efforts.
Raise Brand Awareness
Before customers can become clients, they have to know how to find your brand. Brand awareness is the entire point of social media marketing. Social feeds provide the perfect avenue to present your brand's identity to large tracts of untapped consumer demographics.
Establish Yourself as an Authority
Blogs are popular for a reason. Everyone including your local plumber has one embedded on their website. Text-based content not only helps you harness the power of Google's algorithm, increasing your company's visibility, but it establishes you as an authoritative voice in your space.
Always Use a Strong CTA
"Always be closing!" If you don't ask for the customer's business, you leave your company's fortunes entirely up to luck. Every piece of content that you produce must have a clear and engaging call to action. Including a solid CTA will increase your brand's conversion rate by an exponential factor.
Offer Promotions and Discounts
Strong marketing includes knowing when to give back to the customer. Social media offers the perfect way to give "exclusive" discounts to customers that discover your products and services through social channels.
Regardless of the product or the service you offer, social media has emerged as an avenue of undeniable potential in terms of brand awareness. It is fun, engaging, and benefits both you and your clients. So what are you waiting for? Go get your company a TikTok account! And don't forget to follow Clairant Services for more marketing advice and trends!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.