There's no arguing that website traffic is crucial to your business, but there's an idea that the only way to increase business is to raise your SEO ranking, but SEO is not the answer to every problem. Many companies have improved their SEO ranking but have not seen an improvement in their business because their competitors are doing the same thing.
It creates a never-ending cycle where no one gets anywhere, and add to that, search engines are constantly changing how they prioritize content, and it's easy to see how SEO may not be helping your bottom line. The only way to get ahead is to use tactics your competitor isn't using. Many successful companies are using other strategies besides SEO. Some of them even wholly dismissed SEO and reached 43% traffic growth. This guide will talk about new techniques you can use to get off the SEO treadmill and improve your web traffic.
1. Guest Blogging/Backlinks
The secret to finding blogs to backlink on your site is searching which blog owners in your industry have the kind of content you want, are accepting guest blogging, and have a high level of authority or an exceptional traffic profile. There are various blog sites out there, so finding one that fits your strategy should be no problem.
2. Blog Commenting
Studies show that people like to read blog comments. By commenting and adding something new to the subject, you establish yourself as an authority and give people a reason to go to your website to see what you have to say. Remember to be polite to the people behind the blogs and not break any rules but otherwise, commenting is a great way to get people to come to your site.
3. Q&A Pages
Q&A websites like Answers.com or Quora are also excellent chances to establish yourself as an expert and give yourself an air of authority. Once people read your answers and respect your ideas, they'll come to your website to find out what else you have to say. Putting answers on Q&A sites are not a waste of time. On the contrary, they may be precisely what you need to increase your traffic.
There is life beyond your SEO ranking. If you want to increase your web traffic, make the first step: call Clairant today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.