Network! (Yes! Even during these weird virtual Covid-19 times). Most of the networking events that took place in person half a year ago are still happening now. You just need to find the online versions of them. You can find all sorts of business networking opportunities on social media. Join virtual networking events that have great speakers and other business owners. There are so many opportunities that are mostly free. Most in person networking events that took place pre covid-19 have created online versions of their events. Contact the organization that put it together and see what your options are. Here is an example of a networking event that I am speaking at this Wednesday called Relax Teams. It is free to join once a week on Wednesday mornings and they record the entire meeting and give you back the content so that you can post your pitch on your own networks! Win win! Here are some excellent reasons why you should continue to network online to grow your business.
Not only does virtual networking bring in more clients, but it allows you to gain knowledge from other professionals inside and outside your industry. Conversations with other professionals help educate you and give you insight on what's going on with competitors and in other markets. Most virtual networking events offer featured speakers that educate the listeners. Ask about speaking opportunities for yourself. The organizers of these virtual networking events are usually looking for speakers to fill up their agendas in advance.
Networking helps you establish partnerships with businesses that may enhance your product or service. For example if you own a coffee shop you may meet an owner of a local bakery who would be willing to sell your coffee in their store and would provide baked goods to sell in your coffee shop. This is an excellent way to open up new revenue streams and increase your profits for your business. Partnership opportunities are everywhere when you take advantage of networking.
Join your local chamber of commerce
The chamber is constantly offering events for local businesses to get together virtually and generate leads for your business. It is also reasonably priced. This not only allows you to support your local community and businesses but you become a family of businesses that all support each other and you will see your revenue grow directly from the people you meet and indirectly from referrals! The chamber will also help promote your content on social media and other news outlets with which they are affiliated.
I can honestly say that I have grown my business, so far, almost entirely through networking and referrals. Your networking will turn into new business and then referrals if your products or services live up to the expectations of your clients and customers. And word will spread like rapid fire. So find a networking event now and get some new business!
Questions or suggestions? Comment below!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.