A fractional CMO is a marketing executive contracted to help with customer acquisition, sales development, and company growth. They are involved in the marketing strategy and ongoing goals of a business.
Here are five signs that contracting a fractional CMO might make sense for your small business.
1. Lacking marketing leadership on your team
Marketing managers track and analyze the performance of advertising campaigns, manage the marketing budget and ensure that all marketing material is in line with your brand identity. A fractional CMO can work with your team to enhance their skills and help drive efficient and effective organizational communications to the next level.
2. Having no marketing plan
A good marketing plan is key to marketing success. Failure to develop a functional marketing plan can lead to budget issues, low customer volume, and, in the worst-case scenario, business closure.
A fractional CMO will craft a marketing plan that can help you:
3. Not knowing how to delegate
Leaders who fear the prospect of failure may cling to work and refuse to delegate. They feel they need to take charge and deliver the work personally to ensure it is done correctly. You should learn to delegate anything that someone else can do better. Otherwise, you'll be doing a disservice to your employees and your business.
4. Lacking implementation resources in marketing
Besides people, structure, systems, and culture, resources are vital to implementing your marketing strategy. Without the necessary implementation resources, it'll be difficult for your business to put your marketing strategy into real-life practice to drive valuable results.
5. Lacking tech platforms for automation
Businesses use marketing automation platforms as a hosted or web-based solution to streamline sales and marketing efforts. A marketing automation specialist can help you automate online marketing campaigns and sales activities to increase revenue and maximize efficiency.
Your team will get more time to focus on overall strategy and nurturing the leads that show real promise. This ultimately translates to more prospects and more customers.
If your marketing staff requires more direction and industry experience to move your business forward, it could be time to hire a fractional CMO. Your business will get executive expertise without the full-time cost. Call Clairant today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.