2022 Marketing Plan Essentials from a Fractional CMO Perspective

The busy bees at Clairant have been preparing for the new year by looking ahead to what will be the most effective marketing techniques in 2022. If your company could use a boost from the expertise of an effective outsourced CMO, read on to discover everything your 2022 marketing plan should include. 

1. Brand Guidelines
Start things off on the right foot by developing clear and cohesive guidelines around your company's messaging, tone, and visual imaging. Make sure your brand is tailored to your target audience. 

2. Customer Journey Activity
Craft a consumer behavior building marketing strategy based on buyer journey mapping data. Implement the most effective changes to your website based on what your customers are looking for when they visit your website. 

3. Outsourcing CMO Services
Choosing outsourced CMO services provides you with the most affordable and effective web development and marketing solutions. 

4. Website Design
Your company's website is a crucial aspect of your business and should feature a memorable and effective design. Consider redesigning your old website or creating a new online storefront. 

5. Google Business Listing
Control and update what information appears when people Google your business. Add photos, videos, and up-to-date information on your hours of operation, contact information, and location. 

6. Email Marketing
Email marketing for small businesses is essential. Have you ever wondered how does mass email marketing work or how can email marketing fuel your overall inbound strategy? Check out our free marketing webinars to learn about these topics and more. 

7. Social Media
How has social media changed marketing strategies? Well, it will probably come as no surprise to hear that social media has absolutely redefined the most effective marketing strategies! In fact, there are numerous advantages of social media marketing over traditional marketing.

8. Video Marketing
Audio and video marketing techniques are attention-grabbing and highly effective. Consider implementing them across your digital platforms to make the biggest impact with potential customers. 

9. Blogging
There are lots of benefits of blogging for marketing purposes. If you've been wondering how to create a blog for affiliate marketing or how blogging can keep your website at the top of search results, contact us to learn more!

If one of your resolutions for 2022 is to implement more strategic and data-driven marketing decisions, keep reading our marketing intelligence blog. When you're ready to get started on a personalized solution, contact us to schedule a free consultation.