 Including adequate information on how people can contact your business on your company website may sound like common sense, but there’s more to it than meets the eye. So, let’s go over exactly what that entails, where it should be displayed on your site, and why those two things should not be overlooked. What Plain and simple, contact information is any and all references as to how visitors of your website can contact your business for any purpose whatsoever. And when it comes to exactly what details you should include, it’s often best to overdeliver rather than risk giving visitors too little. Sometimes it’s a matter of visitors’ preferences or accessibility to certain means of communication over others, so covering all your bases is a safe bet. Here are our recommendations for the most vital details to provide:
Where & Why This information should be located on your website, yes, but where? Well, think of it from your site’s visitors’ perspective - what would be the easiest and least frustrating way? Much like the amount of details to include, we recommend being generous when choosing where this info is located as well. Having it all in only one place makes it less likely that visitors will see it (whether they’re looking for it or not), so try putting it in a few key locations - not everywhere, but where it counts most. Here’s where that info should show up, and why:
There you have it - our guide to optimizing the visibility and effectiveness of contact info for your company's website. Want to make sure your site is the best it can be (or interested in seeing our own contact page)? Get started with Clairant today!
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 Guest Post by Derek Goodman from Inbizability.com
Small business owners face unique challenges when their companies grow beyond their original handful of members to a company with several employees. At this point, owners are faced with decisions about human resources, payroll systems, insurance, workplace safety, and other areas of federal compliance. Although growth, in many ways, represents success, it also poses challenges that can be expensive or labor-intensive. To help you navigate the landscape, Clairant Services shares the following guidance. 1. Human Resources Human resources departments focus on finding great people to work for the company and creating an organizational system that promotes strength within the company. To this end, there are a few requirements:
It is vital that business owners designate an individual or a team to handle human resources. Otherwise, the company could fall out of compliance with federal regulations, such as Equal Employment Opportunity laws. Joining the local chamber of commerce is one way for small business owners to learn more and stay on top of challenges associated with growth. Experienced peers in the local community can be a wealth of knowledge and support. 2. Payroll Systems A well-organized payroll system is another crucial factor in healthy growth. Paying your employees on time with accurate paychecks boost productivity and reliability among employees. It helps the company remain compliant with local and federal guidelines. The employees who supervise payroll handle scheduling and time logs, complete invoices and paychecks, and a lot of other related tasks. With limited staff, small business owners could look for an automated payroll system with templates that streamline these processes. It is also worth noting that without a good payroll system, businesses could develop negative reputations among potential employees. 3. Marketing Solutions A strong marketing strategy is critical for the growth and success of your business. This is how you tell the world about your venture and what you have to offer, and it’s how you engage with current customers and attract new ones. If you lack marketing savvy, it’s best to work with an agency like Clairant Services, which specializes in everything from fractional CMO services, brand guides, website design to social media management, email marketing, blogs, videos and more. They can help you develop a strategy that boosts brand awareness and enhances your online presence. As you let your agency take the lead in implementing your marketing efforts, there are some DIY options you can use to supplement their work. This can be in the form of handcrafted social media posts or a captivating banner that works for your website and your preferred social media platforms. Apps like Adobe Spark can make this a fun exercise with professional-grade results your marketing pro would be proud of. This app offers an online banner maker with templates you can customize as well as design features like images, graphics and a variety of fonts. Just be sure what you create lines up with the elements your agency is using in your campaign. 4. Insurance and Benefits With fewer than 50 employees, businesses are not required to offer health insurance. However, some small business owners choose to provide insurance and other types of benefits to attract talented employees. Additional benefits beyond insurance include paid sick time, paid time off, paid holidays and retirement plans. Note, there are some distinctions that affect which employees are eligible for benefits: ● Number of work hours daily and weekly ● Location of physical business and employees ● Length of employment with the company ● Job titles and description There are several classifications that cannot be used to decide whether employees get insurance and other benefits. These include color, race, religion, gender, health, age, and disability. As small businesses approach the legal need to provide insurance, owners can reach out to the government for more information. 5. Workplace Safety Regardless of the type of business, workplaces must be in compliance with regulations established by the Federal Occupational Safety and Health Administration. As small business owners move into this territory, they must start by making employees aware of potential dangers. According to risk assessment professionals, this begins with discussing the risks of falls, being struck by something, electrocution, and getting stuck between multiple objects. OSHA provides information and guides specifically for small business owners. Another good source of information is the insurance company that provides commercial coverage against accidents, damages, and other financial losses. Small businesses are affected by many unique challenges as they grow, but understanding how to tackle those changes can set the stage for future success and expansion. With solid HR, payroll, marketing, insurance, and workplace safety systems in place, small business owners set the stage for a strong future.  In our digital age, it can be difficult to create a lasting impression with just an email, but (as we’ve learned) email marketing is a useful tool for boosting brand visibility and converting leads. Among the multitude of styles you could choose from when designing your emails (we recommend the tried and true style of simple text), there are several elements that are integral to the success of your email campaigns. Always make sure your emails have these 5 qualities before you hit ‘send.’
1. An intriguing subject line First impressions are everything in marketing, as is most evident in email marketing. Starting your email off strong with a powerful subject line is just what you need to convince recipients to open it. 2. A catchy email preview Short, sweet, and catchy email previews (also known as preheaders) follow right behind your subject line. Although they are read less often than subject lines, they’re still a great way to entice your audience. 3. Brand-specific content This one should go without saying. All of your content - text, images, etc. - should be focused around your brand. Even if an email isn’t directly talking about your company, none of your content should stray from your brand’s values. 4. Prominent calls to action Remember to include very visible calls to action that recipients are guaranteed not to miss. Whether it be a simple link or a clickable button, make sure people will clearly know where to go next. 5. Means of contact Contact forms, links to landing pages, social media icons, listed contact information, and more can be the key to turning those leads into clients. Either eye-catching or simple and sweet, make sure leads that are ready to buy have a way of contacting you directly. Email marketing doesn’t have to be a minefield of do’s and don'ts, so if you feel yourself or your team struggling to get results from your campaigns, reaching out for help is this easy. At Clairant, we’re here to give you the biggest return on your investment in digital marketing. Get started today.  Your website's landing pages are where customers get a lasting impression of your business. After clicking on one of your ads or email links, the landing page is where they go to find out more about your company. To entice customers to stay and learn more, it's critical that this page be as effective as possible. Keep reading to discover the top four aspects of successful landing pages. Your Company's Name and Logo Presenting cohesive branding throughout all of your online spaces is an important way to look polished, professional, and facilitate brand recognition. Your landing page should have your company's logo and match your website's branding. An Attention-Grabbing Headline Including a headline or the offer itself at the top of your page is important for getting customers' attention and drawing them in to learn more. A Description of Product Benefits Go beyond the basics and paint a clear picture of how your services will benefit customers. Rather than presenting a list of features, paint a vivid picture of how your services will improve customers' lives. Consider providing a freebie or other incentives to encourage further interest. A Picture of Your Product or Service Pictures are much more visually impactful than a wall of text and make it more likely for customers to spend time on your page. They also help customers quickly and clearly understand what you're offering. A Call to Action Always make sure you're guiding customers to take the next steps. At the bottom of your landing page, encourage them to contact you with questions, or provide a form for them to fill out so that they can sign up immediately. When designing landing pages, always make sure they relate directly to the link customers use to access them. To convert the most leads, landing pages should continue the customer's journey, not send them back to your home page. If you follow our tips, you will start drawing in leads like bees to their queen. Developing a successful marketing strategy is simple with help from our experts. Get started on your personalized plan by contacting Clairant today!
 Success in the marketing arena depends on how effectively you leverage your brand across multiple channels including social media. Brands that fail to properly utilize social media platforms run the risk of being left behind. According to Hubspot, 49% of millennials and 54% of Generation Z rely on social media as their primary avenue for engaging with ad content. For your brand to grow and thrive, you've got to hit your social media feeds. Hard. Unsure where to start? You're not alone. We've compiled a list of six strategies to help your brand realize its ultimate potential. Listen to Your Customers Brand awareness —and trust— relies heavily on inbound marketing in order to thrive. Inbound marketing is all about forming a two-way relationship with your customers in order to attract business and increase your company's profile. The more actively you court potential clients, the more diverse your role becomes. One minute you're a salesperson, the next a customer success manager. You may even find yourself providing a friendly, therapeutic ear. Social media usage gives you a way to turn those interactions into a source of data that can help guide future marketing efforts. Use Video Content When it comes to attracting new customers, nothing beats the allure of bright and shiny, media-rich content. But you've got to employ a multi-modal approach on social media: text anchored by engaging video content. Brands that turn visual media into high-quality content will see their growth increase exponentially. In fact, a staggering 63% of businesses rely on visual media to drive their social marketing efforts. Raise Brand Awareness Before customers can become clients, they have to know how to find your brand. Brand awareness is the entire point of social media marketing. Social feeds provide the perfect avenue to present your brand's identity to large tracts of untapped consumer demographics. Establish Yourself as an Authority Blogs are popular for a reason. Everyone including your local plumber has one embedded on their website. Text-based content not only helps you harness the power of Google's algorithm, increasing your company's visibility, but it establishes you as an authoritative voice in your space. Always Use a Strong CTA "Always be closing!" If you don't ask for the customer's business, you leave your company's fortunes entirely up to luck. Every piece of content that you produce must have a clear and engaging call to action. Including a solid CTA will increase your brand's conversion rate by an exponential factor. Offer Promotions and Discounts Strong marketing includes knowing when to give back to the customer. Social media offers the perfect way to give "exclusive" discounts to customers that discover your products and services through social channels. Regardless of the product or the service you offer, social media has emerged as an avenue of undeniable potential in terms of brand awareness. It is fun, engaging, and benefits both you and your clients. So what are you waiting for? Go get your company a TikTok account! And don't forget to follow Clairant Services for more marketing advice and trends!
 According to Statista, a market and consumer data company based in Germany, more than 4.3 billion people - over half the world's population - will be using email by 2023. With a staggering ROI of as much as $45 for every $1 spent, it's no secret that a well-oiled email marketing campaign can play a significant role in the success of your business. Over the last 12 months, COVID-19 has impacted nearly every facet of daily life, including email use. 78% of marketers reported an increase in email engagement since just before the pandemic. To ensure that your email marketing campaign can go the distance, check out the new rules to live by in 2021.
Know your customer base - and show them how well. Segmentation can be intimidating since it involves parsing out information about only the products/services that are relevant to the specific audience you're trying to reach. However, as tempting as it is to tell your customers about everything you do, nearly 43% of consumers say they're likely to unsubscribe from your email blasts if they feel that the content isn't relevant to them. By adequately applying segmentation to your email marketing campaign, you can target a more precise subset of your customers to let them know what's new with the products or services they've shown an interest in in the past. When you provide them with information pertinent to their interests, both click-through and sales rates increase. Let them go, but learn from their departure. It may seem counterintuitive, but easy opt-out measures are a benefit to your business. It forces you to drop the rose-colored glasses and see your content through the consumers' eyes. Your audience won't opt out of high-quality content, so if you see an increase in unsubscribes, this is a valuable indicator to let you know that you've got some work to do. Quality suggests quality. Your products and services are high-quality; your content should look the part, too. In today's market, you've got to up the ante on your email graphics to attract a customer's attention and make them keep reading. Need more help to bolster the return on your marketing campaign? Make the first step: call Clairant today!  There's no arguing that website traffic is crucial to your business, but there's an idea that the only way to increase business is to raise your SEO ranking, but SEO is not the answer to every problem. Many companies have improved their SEO ranking but have not seen an improvement in their business because their competitors are doing the same thing. It creates a never-ending cycle where no one gets anywhere, and add to that, search engines are constantly changing how they prioritize content, and it's easy to see how SEO may not be helping your bottom line. The only way to get ahead is to use tactics your competitor isn't using. Many successful companies are using other strategies besides SEO. Some of them even wholly dismissed SEO and reached 43% traffic growth. This guide will talk about new techniques you can use to get off the SEO treadmill and improve your web traffic. 1. Guest Blogging/Backlinks The secret to finding blogs to backlink on your site is searching which blog owners in your industry have the kind of content you want, are accepting guest blogging, and have a high level of authority or an exceptional traffic profile. There are various blog sites out there, so finding one that fits your strategy should be no problem. 2. Blog Commenting Studies show that people like to read blog comments. By commenting and adding something new to the subject, you establish yourself as an authority and give people a reason to go to your website to see what you have to say. Remember to be polite to the people behind the blogs and not break any rules but otherwise, commenting is a great way to get people to come to your site. 3. Q&A Pages Q&A websites like Answers.com or Quora are also excellent chances to establish yourself as an expert and give yourself an air of authority. Once people read your answers and respect your ideas, they'll come to your website to find out what else you have to say. Putting answers on Q&A sites are not a waste of time. On the contrary, they may be precisely what you need to increase your traffic. There is life beyond your SEO ranking. If you want to increase your web traffic, make the first step: call Clairant today!  No matter how you design your website or what you use it for, certain elements are necessary to make your homepage a success. This article will discuss the items that make a good homepage and how they aid the online experience for your visitors.
Headline Our attention span is not that long, and studies show it is getting shorter. You have about three seconds to grab the attention of someone visiting your homepage before they go looking elsewhere for the goods or services you provide. Therefore, your headline should explain to the reader what makes you stand out from your competitors, focuses on the visitors, not you, and uses keywords to improve your SEO ranking. Hero Image You should have a central image on your website that represents what your organization stands for. The image will create an excellent first impression and lessen your bounce rate. Introduction There are probably thousands of businesses that offer the goods and services that you do. A good introduction and overview will explain to your visitor why they should choose you instead of one of your competitors. Content Blocks Contents blocks are short sentences and phrases that introduce your services and explain the benefits you offer. Right now, content blocks are trending because they are aesthetically pleasing on mobile devices. Call to Action A call to action tells your visitor what action you want them to take at your website. The activity can be as simple as clicking a link to watch a video to more complex information, or filling out a survey on how they heard about your company. Portfolio or Client Logos A portfolio allows visitors to get an idea of what your company does through images instead of words. Portfolios can be compelling for businesses that deal with aesthetics, like architecture firms. Testimonials Studies show that people are easily swayed by others' opinions. Testimonials are good reviews from clients who were happy with your goods or services. Contact Information You want to keep people on your homepage instead of having to go to another page to contact you. In addition, adding contact information to your homepage lessens a visitor's chance to leave your site and go to a competitor. The whole idea of a homepage is to keep visitors there long enough to convert them into customers. Adding these eight items to your homepage increases your chance of success. If you want to improve your homepage, make the first step: call Clairant today!  Indeed, 2020 had its fair share of challenges, and most individuals had to take a break from their daily operations. However, 2021 presents new business opportunities, and taking a shot at a fresh start or revamping your current brand is a great idea. As you already know, innovative branding begins with creating a logo. For some inspiration on how you could revamp your company logo, here are the top logo styles of 2021.
1. Movement The brand that sells its products on the web is the clear winner even as the world converges towards digitization. GIFs can help you achieve that because they offer a platform for involving social sites like Instagram, Facebook, Pinterest, and Facebook in digital marketing. 2. Minimalism Ever wondered how simple things speak volumes? Well, quite often, the simplest of the logo designs capture attention in the best way possible. So, if you want to drive online traffic towards your brand, consider leveraging a simple logo design. Also, note that besides conveying the message directly, minimalist logo designs are purpose-driven and practical. 3. Homemade Connecting with clients intimately is possible through a handmade logo style because it delivers warmth, a personal touch, and authenticity. Restaurants and coffee shops are good examples of establishments fond of using the handmade style of logo designing. 4. Simplification The ideal logo should stick in the minds of your audience, and that is achievable through a simple logo design. So, the next time you plan to revamp your logo, ensure it is distinctive, neat, unique, and clean. That way, such a logo will be easy to recognize and remember. 5. Negative Space Most big brands follow the negative space logo design style. It is also one of the common logo design styles on social media pages and sites. Also, note that negative space is applicable when you have those with the penchant to discover the hidden, and it is pretty hypnotizing to the viewer as well. 6. Vintage Creating a connection with memories and giving a nostalgic effect is the focus of the vintage style of logo designing. Additionally, beyond hitting the emotional quotient, vintage logos also convey a sense of authenticity, royalty, and trust. 7. Line Art Today, the logo designing arena is experiencing an amalgam of the innovative thinking of new-age designers and the line art concept of logo designing. The reason is that line art logo designs are simple and laid back. People are the focal point of any logo, and images that do not feel personable will not cut it in today's business environment. So, ensure the logo you choose from the options above captures the essence of your brand in the best way possible. If you need more information on logo trends of 2021, contact us today!  Visibility is the main selling point of online marketing, but with endless online content, it’s easy for your marketing efforts to go unseen and ignored. Although there are countless upsides to going digital, it’s best not to only go digital and neglect one of the biggest advantages to your marketing strategies: print media. Here’s why print media is still worth pursuing in today’s market.
Tangibility is Engaging An ad on a computer or cell phone screen is only temporary, and viewers can often easily skip it or scroll away. Printed materials like brochures, publications, posters, flyers, white papers, and more are not so easily discarded, and can be a physical, persistent reminder of your brand to those that come in contact with it. Conveys Credibility Since the very beginning of publishing and newspapers, print has conveyed a sense of professionalism and legitimacy (whether the content deserves it or not). Take the New York Times, for example: most people would trust the judgement of their best seller list over some online article by a lesser source. The same is true about other forms of printed material, so don’t underestimate the added value your content could gain. Establishes Your Brand Printed advertising and other marketing materials tend to offer more real estate than online content, and the more space you have, the easier it is to get your brand and message across. Taking advantage of good visual branding like color schemes, graphics, fonts, and even textures can set your content apart. Reaches Your Target Market By being strategic in your placement of your print marketing material, you can reach your target audience with excellent precision. Targeting the right demographics with your distribution allows you to reach even the most niche market, so long as you do your research on where and when you’re likely to get the best return on your investment. - We’re not saying it’s prudent to abandon your online efforts at all; just that you should consider expanding your efforts into print as well. In fact, great coordination and consistency between your online marketing and your print marketing can give you the best chance possible at establishing, growing, and maintaining a memorable brand and thriving company. Don’t worry about figuring all of this out on your own, though. Marketing, regardless of its medium, is an endeavor best done with the help of an experienced team, and our busy bees at Clairant are here for just that. Give us a call today to get started! |
AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
November 2021
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