 Webinars are a key component of networking and pitching these days (something many people have come to learn over the past year). They are an ultra-powerful tool for connection and are constantly rising in popularity. Whether you’re unconvinced of their value or are just interested in learning more about how your company can prosper, we’ve compiled a list of the top six benefits of hosting a webinar...
Keep your audience engaged Webinars offer tremendous value when it comes to audience engagement. Not only do viewers spend hours on end watching content centered around your business, but they also have the opportunity to ask questions in real-time. The more your prospects focus on your business, the more likely they are to buy. Classify yourself as an industry expert As easy as it may seem to speak in front of a camera about your own industry, it still conveys intelligence and experience in your field, and customers are more likely to trust those who know what they’re doing. Thoughtful webinars play on the strengths and knowledge your company exudes, which leads to higher conversion rates. Teach and sell at the same time Rather than presenting for an hour and closing with a sales pitch, you can best utilize webinars by doing these simultaneously to make the process easier for yourself and make the decision to buy seem organic to your customers or prospects. Expand your customer base Virtual space allows people from around the globe to access your content. Whereas speaking at a conference or similar event will reach hundreds of prospects, hosting a webinar has the potential to reach thousands, if not millions. Not to mention how much easier it is to click “record” from home on your laptop instead of planning and hosting an in-person event. Establish new network connections When networking, it’s always more prudent to demonstrate your knowledge in an industry. Doing so is more effective than not when convincing a potential contact to pursue a professional relationship with you or your company. Use webinars to leave a great first impression on new contacts to get them coming back for more. Receive measurable results Understanding exactly who your content is reaching, what content receives the most attention, and more can help you perfect your webinars in the future. Luckily, the magic of technology allows you to track a wide range of metrics surrounding your webinar, be it registration earnings, earnings per click, watch times, view count, and more. By now you know why you should invest your time in creating webinars, but there are still logistical hurdles ahead if you plan on hosting your own. To skip the hassle and get right to the payoff, look to Clairant. We’re here for all of your marketing needs, and make sure your webinars are nothing short of a spectacular success. Get started today with Clairant.
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 Many business owners underestimate the role that having a strong brand identity plays in the success of their company. Seemingly simple elements, like font or color choices, actually convey a lot of information about your business to potential customers. There are several significant ways that good branding can affect your company.
1. Good Branding Improves Customer's Understanding The colors, font, and logo of your business is the quickest way to communicate to customers what your business is about. Customers form their opinion quickly, so everything they see matters. 2. It Creates Memorability An effective brand identity is one that is highly memorable. Customers should remember seeing your brand and walk away with a lasting impression because if customers can recall a company's branding, they are more likely to purchase from them. One university study found that having a consistent color scheme increased brand recognition by 80%. 3. It Conveys professionalism A brand image that conveys professionalism will make people more likely to trust your products and services. When choosing between two competitors, customers will prefer the business that has a trustworthy, professional appearance over one that is unprofessional or poorly designed. 4. Branding Can Create Loyalty Strong branding makes customers take notice. Having a highly identifiable brand can create strong feelings in customers and those feelings are what drives loyalty. When your brand presents an image customers enjoy, they're more likely to use your services exclusively. 5. Good Branding Boosts Sales Content that is personal to your brand is more eye-catching and likely to convince customers to buy than other types of marketing, such as paid search advertising. Customized content is engaging and can cause customers to prefer your brand. Creating a strong brand image plays a huge role in the level of success that companies see. Even small decisions, such as color schemes, can have a big impact on customer loyalty and sales. If your business could use an image overhaul, contact Clairant to start establishing your branding today!  Even when you understand the various elements of SEO, as discussed in our last blog entry, optimizing your site with keywords can be a daunting task. Luckily, there are a variety of free tools at your disposal to help you find what you’re website’s been missing. One of these tools is a website called Ubersuggest, which offers a powerful application - their “Keyword Discovery Tool” - that allows visitors to find profitable keyword suggestions to use for SEO. Let’s go over how it all works...
When you type a keyword into the “Discover new keywords” search bar, Ubersuggest displays related keywords that are the most effective to use in your content and metatags - with an emphasis on the following factors that influence the effectiveness of each keyword:
Now, we know it’s easy to get lost with so much data available to you, so let’s break down the different traits that Ubersuggest tracks for each search you’ll find...
As you see, Ubersuggest offers a ton of extremely valuable data. Once you know what to look out for, the site pretty much does the work for you - strengthening your SEO as much as possible. Although it’s an intuitive tool, it’s still time-consuming for sure. To give you the time and freedom to focus on other aspects of your business, Clairant is here to optimize your site for you. Call us today to get started!  In the increasingly competitive business environment, entrepreneurs constantly adapt their marketing strategies to garner more significant market shares and outdo the competition. One of the most recent and effective techniques is Search Engine Optimization (SEO). Read on to find out what SEO is, what it entails, and everything in between.
What exactly is SEO? Search engine optimization (SEO) is a marketing technique entrepreneurs use to increase meaningful traffic to their website and increase visitor conversion rates. By optimizing your content, you increase the chances of prospecting customers taking action and doing what you want them to do, say, request an invoice from you. What are the basic elements of SEO? Your typical search engine, such as Google, uses algorithms to collect information from web pages and categorize websites based on this information. Search engines then analyze websites further and use many other factors to determine how websites rank on the search query. Here are the most common elements of Search Engine Optimization (SEO) you should know... 1. Keywords Prospective clients are likely to type certain keywords when searching for stuff through their search engines. You can identify these words and use them in your content. Use keywords to get your website high rankings by blending them naturally into your titles, subtitles, URLs, and paragraphs. 2. Content Web content is what you intend potential customers to see on your webpage. Good content is the key to appealing to prospects. It could be a description of your products, a 'how to' blog post, a video, or even a podcast. To optimize your content for search engines, make it exciting, shareable, readable, and relevant. 3. Off-page SEO You can also improve your website's ranking in search engines through off-page SEO. Off-page SEO includes actions taken outside your website to improve its ranking. The best Off-page SEO technique is backlinking. Quality backlinks to your site tell search engines that it is valuable earning your high rankings. 4. Search Engine Marketing (SEM) SEO also goes beyond good content to include paid advertisements. You can pay for these advertisements to appear on search engine queries as google ads, native ads, display ads, or social media ads on platforms like Facebook and Twitter. 5. Local SEO Practices Customers often search for products close to their locations. Local SEO involves optimizing your website to feature in local search query results. You can optimize your website to your locality by using local keywords, creating webpages specific to your location, or including your business on Google My Business and Google Maps. Search engine optimization is critical to making your marketing strategy effective. By optimizing your content, you are guaranteed high rankings for your site on search engines. High rankings translate to high conversion rates from your prospects. Call Clairant to start optimizing your site today!  No one thing makes a logo great. It's all subjective, according to target market, industry, and so much more, but there are a few things that good logos all have in common, regardless of audience or industry. Here are the 6 qualities all good logos have in common...
Distinctive Your logo must be distinct in order to stand out from others in similar industries. When creating your logo, use design elements that aren't currently trendy or widely known, if possible. Your brand should have a unique story, and your logo is the beginning of that story. Relevant Your logo must be relevant to the market you are targeting. You want your logo to show your brand's identity, and you can do this by using color, font, and symbols effectively. Simple Simplicity is important when it comes to your logo. You want something easy to remember (take the "Nike swoosh" for example). This means you should focus on colors and fonts while using as few other graphic elements as possible. You don't want something so busy that it takes away from a logo's main purpose: brand identity. Timeless When designing your logo, you want to pick something that will stay relevant over a long period of time. This means you shouldn't choose what's trendy now, as it likely won't be in the future. You want your logo to be making a great impression in the long run, just like your business. Adaptable If your logo is adaptable, that means it holds up well in all digital and physical mediums. It should look good when printed and when it is seen online. You should also prepare the design for both web viewing and mobile viewing. A responsive logo varies in size and complexity and can have different colors based on its destination. Memorable Finally, you want your logo to be memorable from the first time someone sees it, and you want them to connect with it. The best way to do this is to find a good balance between visuals and text, while remaining unique from others in the industry. Got a logo design in mind but not sure how to bring it to life? Or maybe don't know where to start all together? We've got you covered. Clairant's team of professional graphic designers are waiting to make your logo the best it can be. Contact us today to get started.  As your business grows and changes, your marketing tools should as well. The technology that you might have used in the startup phase of your company won't help you succeed as you become more established and grow your customer base. Instead, you need technology that is scalable. Read on to learn why scalability is an essential capability in marketing technology.
Effective Marketing for the Post-Startup Stage When your business has grown beyond the startup stage, it's time to reassess the marketing tools you're using. Basic technology, such as email automation, allows you to reach many people at once, however, it can lack important capabilities, such as the ability to prioritize qualified leads over others or automatically scale up as your business grows. The right technology can do more for you, such as track buyers throughout all stages of the sales cycle, and improve your lead conversion rate. Optimize Your Marketing Campaigns As your audience grows, it becomes more challenging for an in-house marketing team to handle prioritizing qualified leads. However, using a unified, scalable system can allow you to reliably measure data, optimize your messaging, and measure your campaign's return on investment. Making the switch to more sophisticated marketing technology can allow you to:
Improve Your Lead Conversion Rate The right technology helps you track all of your leads, not just qualified ones. You can easily track your audience's behavior across all of your online platforms and develop targeted content for early-stage prospects. Sending specialized content to your audience according to their buyer stage is a much more effective solution than the mass email marketing you might have been using in the beginning. Adopting scalable marketing tools will help your business learn more about your audience and better handle leads. The right technology can do more for you than what your marketing team could do on their own. Finding continued success in the post-startup stage doesn't have to be difficult. Make the first step today: call Clairant for all your marketing needs! Sources: Milder, Cassidy. "3 Reasons to Adopt a Scalable Marketing Automation Platform." Marketo Marketing Blog, Marketo, 13 Jan. 2017, blog.marketo.com/2017/01/3-reasons-to-adopt-a-scalable-marketing-automation-platform.html.  , Embracing social media is integral to a successful business these days, especially with 3.96 billion active social media accounts worldwide. Last week, we discussed Clairant’s “10 Tips for Improving your Company’s Social Media Presence.” This week, we’re diving deeper into the world of social media to help you make the right choice when it comes to our first tip: Choose the right networks for your audience.
There are countless networks, websites, apps, and forums to choose from, but it’s not about being active on as many as possible; it’s about knowing why you should utilize some of them over others, depending on your company’s objectives. Here’s a breakdown of the internet’s largest (and most influential) social media sites... Post formats: Text (63,206 character limit), image(s), video, time-locked 24 hour video/image story Active monthly users: 2.23 billion Demographic: 25-54 yrs Great for:
Post formats: Text (700 character limit), image(s), video(s), blog posts Active monthly users: 590 million Demographic: 30-49 yrs Great for:
Post formats: Text (280 character limit), image(s), video, time-locked 24 hour video/image story Active monthly users: 326 million Demographic: 18-29 yrs Great for:
Post formats: Image(s) with text (2,200 character limit), time-locked 24 hour video/image story Active monthly users: 1 billion Demographic: 18-29 yrs Great for:
YouTube Post formats: Video with text (5,000 character limit) Active monthly users: 1.9 billion Demographic: all ages Great for:
Post formats: Image with title and text (400 character limit) Active monthly users: 250 million Demographic: 18-35 yrs Great for:
Tumblr Post formats: Text (no character limit), video, audio, image(s) Active monthly users: 642 million Demographic: 18-35 yrs Great for:
TikTok Post formats: Video up to 60 seconds with text (140 character limit) Active monthly users: 100 million Demographic: 16-29 yrs Great for:
Snapchat Post formats: Time-locked 24 hour video/image story Active monthly users: 255 million Demographic: 16-25 yrs Great for:
There’s so much to take into consideration when choosing the right social media platform for your business, and even more to consider once you’ve created an account. Luckily, you don’t have to do this alone. At Clairant, we can set up and educate you on all of your business’s social media needs, or, if you prefer, we’ll build it and maintain it all for you. So the only time you have to click “submit” is right now on our contact form. Sources: https://buffer.com/library/social-media-sites/ https://www.socialmediatoday.com/news/how-to-choose-the-right-social-media-platform-for-your-business-infographi/559386/ https://us.accion.org/resource/choosing-right-social-media-platform-your-business/  1. Choose the right networks for your audience
There are countless networks, websites, apps, and forums to choose from, but it’s not about being active on as many as possible; it’s about knowing why you should utilize some of them over others, depending on your company’s objectives. 2. Set goals Whether it be building brand awareness, generating leads, enhancing brand loyalty from existing patrons, networking professional relationships, or whatever else your company needs, establishing these goals upfront will better drive your decisions online to get the best results possible. 3. Stay active Regularly posting will keep your followers coming back for more. The more they see your brand, the bigger impression you make. Post as often as your audience demands in order to remain relevant online. 4. Engage with your audience Posting often may ensure your followers stick around, but engaging will help you gain new followers as well. Comment, share, like, answer questions. Show your audience that you care about them and what matters to them. 5. Focus less on promoting Along with engaging, note that your audience is more likely to follow businesses that provide more than just advertisements for themselves. Keep content relatable, relevant, and informative on top of those promotions. 6. Be sincere Making sure your company comes off professional and elite is very important… in some aspects of marketing. Depending on your network of choice, sometimes it’s better to provide a more personable, organic presence for engaging with your audience, so don’t be afraid to be welcoming, forthcoming, and relatable in your posts and comments. 7. Utilize graphics Videos, photos, infographics, and other forms of visual content are ever on the rise in social media. Studies have shown that posts containing visual content yield six times more engagement than posts without graphics. 8. Keep trends in mind When the opportunity comes along to jump on the bandwagon of a trend, take it. Trends get more shares and engagements than normal posts, so use that exposure to your advantage. Be mindful of which trends you choose, though. Focus on ones that your brand can relate to, so as not to seem gimmick and insincere. 9. Study your metrics Impressions, engagements, followers, etc. - it all matters. Pay attention to which posts and, more specifically, which kinds of posts get the most attention for your brand. Use that data to customize your approach to social media marketing and tailor your content accordingly. 10. Invest in scheduling and automation tools It’s time-consuming and tedious to maintain an active presence online. To help alleviate some of that burden, we recommend looking into programs and sites like Hootsuite, Sprout Social, BuzzSumo, and Buffer to automate and schedule your posts all at once beforehand instead of waiting to post at the appropriate times. If it seems like a lot of work to build brand recognition on social media, that’s because it can be. There’s a lot to take into consideration every time you login. Luckily, you don’t have to do this alone. At Clairant, we can set up and educate you on all of your business’s social media needs, or, if you prefer, we’ll build it and maintain it all for you. So the only time you have to click “submit” is right now on our contact form. Sources: https://sproutsocial.com/insights/building-social-media-presence/ https://digitalmarketinginstitute.com/blog/10-ways-small-businesses-can-improve-their-social-media-presence  In order to thrive in today's world, it's essential that every business have a website. However, understanding how to make one that stands out from the competition and pleases customers can be tricky. In order to get the best results from your website, there are some important things you should always include. Here's what Clairant's marketing experts advise business owners to feature in order to see the most success.
1. Professional Branding It's so important that your company is memorable to consumers. In order to stand out from similar companies, you need eye-catching branding that is consistent throughout your website. Sophisticated branding indicates to the customer that your company is a capable industry leader. 2. Clear Motives The purpose behind each page should be clear to your audience. The viewer should be able to easily understand who your company is and how to navigate your website. Intuitive design will help customers understand your business better and leave them satisfied instead of frustrated. 3. Easy Connections Customers don't want to spend a lot of time looking for how to contact you. The most effective websites will have all social media profiles linked, as well as easy to find contact information, such as email addresses and phone numbers. Make sure your contact page is easy to find. 4. Relevant & Interesting Content Provide content that makes the viewer want to keep coming back. By including regularly updated, fresh content you are able to establish your business as a leading voice in your industry. 5. Site Analytics In order to get the best results from your website, you need to learn how customers are using your site. Programs such as Google Analytics will allow you to track customer behavior in order to find out what's working and what needs to change. It's astonishing how much added success a company can see from simply making a few changes to their website. Try out some of our tips, and remember you don't have to navigate the world of online marketing alone. Call Clairant and make your website the best it can be! Let's start building yours today!  Businesses have unique needs that do best with individualized marketing solutions. However, one thing is universally true: email marketing takes companies to the next level. Nearly half of the world's population are email users, and that number is projected to keep growing. This makes email an essential aspect of marketing. Here are Clairant's top five reasons why your business should focus on email marketing this year.
1. One of the Most Cost-Effective Forms of Marketing Compared to other types of marketing, email allows you to reach the highest number of people for the lowest price. The cost per conversion is very low, making this an excellent choice for businesses on a budget. 2. Reaches Mobile Customers in Real Time Everyone carries their phone around with them these days; it's smart to take advantage of that. When you email your customers, they get notified in real time, so you can reach your audience faster than with other methods. 3. Customization Allows for Targeted Marketing Instead of all consumers seeing the same marketing material, with email you can separate your customers into groups based on their behavior. Doing this will allow you to send customized content that is excellent for lead nurturing. 4. Receives Even Better Response Rates Than Social Media Social media is great for building brand awareness but when it comes to customer acquisition, email marketing is by far more successful. Personalized email campaigns really resonate with consumer needs. 5. Easy to Track and Measure Results Email allows you to get the most accurate picture of how your marketing efforts are being received by consumers. You can see how many people opened your email and which links they clicked, and can then make adjustments to your strategy in order to get the best outcome. Each year email becomes an even bigger part of our daily lives. If you're looking for one simple way to boost the effectiveness of your marketing campaign, email is definitely the way to go! Make the first step: call Clairant to establish an email marketing plan today. Sources: 1. Mohsin, M. (2020 June 1). 10 Marketing Stats You Need to Know in 2021. Oberlo. https://www.oberlo.com/blog/email-marketing-statistics#:~:text=1.-,The%20Widespread%20Usage%20of%20Email,half%20of%20the%20world's%20population. 2. Henderson, G. (2020 April 7) What is a Good Open Rate for Email Marketing. Digital Marketing. https://www.digitalmarketing.org/blog/what-is-a-good-open-rate-for-email-marketing#:~:text=Welcome%20Emails%3A%20According%20to%20data,open%20rates%20than%20those%20without. 3. eMarketer. (2016 July 21) Email Marketing is a Double Win for Customer Acquisition. https://www.emarketer.com/Article/Email-Marketing-Double-Win-Customer-Acquisition-Retention/1014239 |
AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
April 2021
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