 What does the rebranding process look like and how long does it usually take? What's a reasonable price to pay for a rebrand?
Branding or rebranding can be a simple task or a daunting one. It depends on the size of company and the decision makers. At Clairant we make it easy. We sit down with the stakeholders and ask a series of questions about the current branding and what's wrong with it. Who is your target audience now and who should be the target audience after the new branding. We then ask where the team wants to be from a branding perspective. We research different options with the team and pull in external focus groups representing the target market on the emotions behind, colors, tag lines, messaging and logo design. We pay attention to the feelings evoked by reading a line of text or staring at a logo representing the brand in all different colors and designs. We have experienced graphic designers that are with you throughout the entire process. We make the process fun and exciting. We can do as little as tagline, logo and color rebranding, and go as far as website redesign, complete messaging overhaul for marketing material in digital and print. We can redesign tractor trailers and billboards, or recreate a boilerplate. Our packages range from $1000 to $6600 depending on the size of the project. It can be more depending on the extent of the project.
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 If you're looking to enhance the marketing of your small business by hiring an agency, it might feel a little overwhelming at first to know how to choose a great one. A good marketing team can bring a company from surviving to thriving, so it's important to know how to choose the right agency. Here are the top three characteristics of a great marketing agency that you should be sure and look out for.
1. Diverse Skill-Set and Services In order to really bring your business to the next level, you're going to need to spread your marketing efforts across multiple areas. Branding, web design, and social media are all important and should be addressed. You should never settle for a company that focuses on only one area of marketing. Instead, invest in a team that comes with a variety of skills and areas of expertise. 2. Customizable Packages and Pricing As an agency that specializes in start-up marketing, Clairant Services understands that sometimes small businesses are working with small budgets. You should always look out for an agency that can accommodate your needs by including customizable service packages and flexible payment options. Here at Clairant, we offer a variety of customizable marketing packages involving branding, content and collateral, digital marketing, and growth. 3. A Passionate Team When you hire people that care as much about your dreams as you do, you can rest easy knowing that your business is in good hands. Small business owners are hardworking and passionate, and their marketing agencies should be also. You don't want to pay for a team that's going to slack off. Make sure you find professionals that are committed to delivering the best work possible. Clairant's team has experience in creating a buzz around small businesses for years. If you're looking for an expert in start-up or small business marketing who is driven to see you succeed, then contact us today for your free consultation. Let us show you how a simple but effective marketing plan can give your 2021 the strong start you deserve!  When it comes to making choices about marketing, companies who have never hired an agency before might not know what to expect, or what kind of return on investment they could get. It's important to understand your options, so we've compiled a list of a few advantages agency marketing has over in-house marketing.
Efficiency An agency is able to focus solely on marketing, which means you can get the results you want more quickly. An assembled in-house marketing team on the other hand will probably have their attention divided among other issues that companies are dealing with. This means it could take longer to see success from your efforts. Access to Cutting-Edge Software Agencies have access to tools and software that in-house teams might not be able to afford or even be aware of. For agencies, marketing is our whole world, so we know all the latest tricks and secrets. Better Return on Investment When you work with an experienced partner, you really get the most value from digital marketing. If you want to make the best use possible of your marketing budget, then you need to work with an expert who has a history of success. Experienced agencies offer this, and will get you the best return on your investment. Marketing Expertise A marketing agency's team comes with a myriad of skills, training, and experience that in-house teams just aren't capable of. Agencies like Clairant are fluent in all the best practices and marketing tactics, and we are always up to date on the latest trends. Scalability An agency is significantly more efficient at scaling compared to an in-house marketing team. Agencies can quickly improve your presence across social media networks or can increase your paid advertising efforts during a busy season. It would take an in-house marketing team a lot more time and effort to achieve the results that an agency can do in a single afternoon. If you're considering the best way to improve your marketing, it's worth it to hire an agency. Clairant has helped make all kinds of businesses successful, and we make the best use of your time and marketing budget. Contact us today and set up your free consultation.  2020 was a tough year for many small business owners. However, there is no challenge that can't be overcome with the right marketing strategy. At Clairant, we are always buzzing with ideas to enhance the success of your business. Here are our top five best tips for reaching customers in 2021.
1. Keep Your Website Updated Don't overlook the importance of having a website! It's the fastest way for customers to find you, and it should be visually appealing and easy to navigate. However, don't make the mistake of thinking that once you've done this, you're finished. It's important to keep updating it with new, fresh content. 2. Utilize Social Media Platforms There are so many forms of social media these days! This is a great thing because it gives potential customers more ways to discover your business and connect with you. Maintain a presence on multiple platforms, and post consistently. 3. Create and Manage a Google Business Listing Google is the most popular search engine in the world, so when people are looking for your business, chances are good the first thing they do will be a Google search. By managing your business listing on Google you get to control what people see when they search for you. This is important, and it's also free, so don't skip it! 4. Start a Lead Nurturing Campaign Many small businesses overlook lead nurturing, which is a shame because it's critical for increasing revenue. Use email marketing to conduct a lead nurturing campaign. First, find a user-friendly email marketing platform that appeals to you, such as Constant Content, or HubSpot. Start sending out emails that entertain and educate while subtly promoting your products or services. 5. Don't Forget to Follow Up This step is so essential for increasing your return on investment. No matter what method you use to generate leads, you always have to follow up with them, so be sure to make a plan with your sales staff. If you want to start the new year off strong with a simple but effective marketing plan, then contact us for a free consultation. Clairant offers completely customized packages for any budget, and we're experts in startup marketing. Call us at 973-507-6980, we'd love to chat with you!  Every business needs to generate new leads on a consistent basis. In this day and age and in the middle of a pandemic we need to be more and more creative in order to find quality leads that convert into revenue. Here are three ideas to try to bring in quality leads for your business
Hangar 49 Hanger 49 is a company that offers quality lead generation through effective sales outreach automation software. Using AI, they sift through all the prospects in your target market and only focus on the most interested, qualified leads that show the most promise. They shape campaign messaging to trigger interest in the most qualified decision makers. In the end, you and your sales people are wasting less quality time and closing more deals. This outreach optimization software is a no brainer for the b2b world. Sales Navigator on LinkedIn Linkedin Sales navigator allows you to gain more insight on your prospects and use advanced filters to find the specific audience you are looking for. Create and build relationships with industry professionals that are decision makers in their field. On average reps fill 18% more of their pipelines on sourced opportunities, win rates increase by 7% and deals are 33% larger when using Sales Navigator to source decision makers. Zoom Info If you have a healthy marketing budget look into Zoom Info for lead gen. You have access to hundreds of thousands of contacts in any industry in all different companies world wide. You can filter by location, job description, level of management, and so many more parameters to really narrow down your target audience. Upload any list to target for email marketing or cold calling. You can even get scoops and intel on what the contacts have been interested in or searching for in the past. Definitely a go-to if you need access to a pool of relevant contacts. Comments or suggestions? Comment below!  Optimizing the metadata of your website is critical if ranking on search engines is a priority for your business. Here are a few steps to get you started with optimizing your website and controlling the information that pops up on the SERP (search engine results page).
Choose a good SEO plugin Most website building platforms these days have a built in SEO plugin. If you don’t already have one built into your site, choose a good SEO plug-in to add to your website. Do research on the best plug-ins for your platform. For example WordPress provides a great SEO plug-in called Yost. Meta tags on each page It is not enough to fill out the section for general meta tags (metatags) on your site. Filling in the meta tags for each page is required for effective SEO. In order to do this correctly you need to find a good keyword research tool so that you can fill in your best keywords for each page. Currently I use UberSuggest. It is a free keyword research tool from Neil Patel that is super effective for suggesting keywords and finding analytics and trends on current popular keywords. Fill in as many popular keywords as you can in the keyword meta tag section for each page. Create effective meta descriptions After you conduct keyword research and you have your lists for each page, then you can start filling in the meta descriptions. Make sure you don’t just copy and paste what is already on the public facing side of your page. The point is to create content that will come up on the SERP (search engine results page) when people search for keywords that will lead to your site. Essentially you are promoting each page on your site through these meta-descriptions. You want to draw people into the page by promoting it with your meta description. You are giving them a reason to click and read more. Tell them why they need to find more info on that topic and why they should click on your link versus the competitor above or below you.. How will it benefit their lives and what are they missing out on if they don’t read more. Page titles Next you want to choose an effective title for each page. The title could include a popular keyword that is trendy for the content that happens to be on that page. Again, you want to draw people into the page by creating a catchy title where they will have no choice but to click to view more. Make sure to pay attention to character limits or character suggestions. There may not be limits to each section for characters but there are optimal character suggestions that you should follow so that people are exposed to the full story before it cuts you off on the SERP in order to draw them into each page. Generally 30 to 60 characters for the Page Titles and 140 characters for the meta descriptions. Get started on your site!!  Alexander McMath is a master of language and talks here about the importance of clarity when it comes to writing content. Read this short but informative article on how to stay disciplined in writing clear and concise content for your intended audience.
 Post by: Clayton Johnson
2020 has taught us that if we are not resilient and adaptive as a business then we will not survive what life has coming at us. With businesses dropping like flies, the survival of the fittest mode has kicked in for most of us. This increasingly digital world has led us to understand the importance of content marketing and how useful it is for growing brands and retaining customers. What have you been doing for your content marketing strategy? Here are some interesting content marketing statistics and some trends for 2020. https://theguerrilla.agency/trends-content-marketing  Network! (Yes! Even during these weird virtual Covid-19 times). Most of the networking events that took place in person half a year ago are still happening now. You just need to find the online versions of them. You can find all sorts of business networking opportunities on social media. Join virtual networking events that have great speakers and other business owners. There are so many opportunities that are mostly free. Most in person networking events that took place pre covid-19 have created online versions of their events. Contact the organization that put it together and see what your options are. Here is an example of a networking event that I am speaking at this Wednesday called Relax Teams. It is free to join once a week on Wednesday mornings and they record the entire meeting and give you back the content so that you can post your pitch on your own networks! Win win! Here are some excellent reasons why you should continue to network online to grow your business.
Educate yourself Not only does virtual networking bring in more clients, but it allows you to gain knowledge from other professionals inside and outside your industry. Conversations with other professionals help educate you and give you insight on what's going on with competitors and in other markets. Most virtual networking events offer featured speakers that educate the listeners. Ask about speaking opportunities for yourself. The organizers of these virtual networking events are usually looking for speakers to fill up their agendas in advance. Partnership opportunities Networking helps you establish partnerships with businesses that may enhance your product or service. For example if you own a coffee shop you may meet an owner of a local bakery who would be willing to sell your coffee in their store and would provide baked goods to sell in your coffee shop. This is an excellent way to open up new revenue streams and increase your profits for your business. Partnership opportunities are everywhere when you take advantage of networking. Join your local chamber of commerce The chamber is constantly offering events for local businesses to get together virtually and generate leads for your business. It is also reasonably priced. This not only allows you to support your local community and businesses but you become a family of businesses that all support each other and you will see your revenue grow directly from the people you meet and indirectly from referrals! The chamber will also help promote your content on social media and other news outlets with which they are affiliated. I can honestly say that I have grown my business, so far, almost entirely through networking and referrals. Your networking will turn into new business and then referrals if your products or services live up to the expectations of your clients and customers. And word will spread like rapid fire. So find a networking event now and get some new business! Questions or suggestions? Comment below!  At this point we have all seen the effects of a pandemic on our businesses and retaining a customer is more important now than ever. With people tightening up their wallets and conserving funds while we all figure out how long this will last, businesses need to be thinking about how to retain current clients. It is more expensive for a small business to acquire new customers than it is to retain them, and repeat or existing customers will spend on average 33% more than a new customer. So let's talk about some ways we can keep these customers coming back for more and maintain loyalty to your brand.
Showcase how you impact your customers’ lives As business owners we are inclined to talk about features of our products and services and we forget how well these features impact our customers’ lives. In a newsletter, video or social post, talk about how a customers’ life was changed because of your product or service. If you are a health care provider talk about all the things your customers can do now that they couldn’t do before you healed them. If you sell mattresses describe people with back pain before they bought your bed and how their pain improved after they made that investment in your brand. Case studies are a great way to convey this message. You can create a video about it and then take the audio from it. Then write an article and add visuals. There are so many ways you can show how your customers are impacted by your brand! Optimize your products or services With the new world heading in the direction of technology many products and services need to be optimized in order to meet the demand of your customers. This may mean gyms or fitness centers offering online classes or personal training sessions. Instead of needing equipment, show your customers how they can use homemade items for weights and resistance. If you offer consulting then meet on zoom or google hangout instead of giving advice in person. If you sell books or information in tangible forms, offer downloadable products. If you sell cars or other goods, offer to deliver them to customers. This shows dedication to your brand and positions you as a competitor in the marketplace. Show your customers that you will optimize your products and services to make them happy and they will keep coming back. Increase your online presence! This one is huge. If you haven’t updated your website in years, are not posting regularly on social media and don’t send out a newsletter to your customers, then how on earth will your customers find you during a pandemic like this? You need to reassure them that your business is stronger than ever in these uncertain times. Even if it isn’t, you need to convey the message that it is! Show your customers that you are competitive in the market and that your brand offers peace of mind to its customers and you are an expert in your space. Offer free, engaging and informative content on your blog, social media and newsletters. Make sure your customers don’t forget about you by staying at the top of their minds and having a strong online presence during a pandemic like Covid19. For help with improving your online presence and retaining customers call Clairant at 9735076980, or email at dhaluk@clairantservices.com Questions or suggestions? Comment below! |
AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
January 2021
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