 Alexander McMath is a master of language and talks here about the importance of clarity when it comes to writing content. Read this short but informative article on how to stay disciplined in writing clear and concise content for your intended audience.
0 Comments
 Post by: Clayton Johnson
2020 has taught us that if we are not resilient and adaptive as a business then we will not survive what life has coming at us. With businesses dropping like flies, the survival of the fittest mode has kicked in for most of us. This increasingly digital world has led us to understand the importance of content marketing and how useful it is for growing brands and retaining customers. What have you been doing for your content marketing strategy? Here are some interesting content marketing statistics and some trends for 2020. https://theguerrilla.agency/trends-content-marketing  Network! (Yes! Even during these weird virtual Covid-19 times). Most of the networking events that took place in person half a year ago are still happening now. You just need to find the online versions of them. You can find all sorts of business networking opportunities on social media. Join virtual networking events that have great speakers and other business owners. There are so many opportunities that are mostly free. Most in person networking events that took place pre covid-19 have created online versions of their events. Contact the organization that put it together and see what your options are. Here is an example of a networking event that I am speaking at this Wednesday called Relax Teams. It is free to join once a week on Wednesday mornings and they record the entire meeting and give you back the content so that you can post your pitch on your own networks! Win win! Here are some excellent reasons why you should continue to network online to grow your business.
Educate yourself Not only does virtual networking bring in more clients, but it allows you to gain knowledge from other professionals inside and outside your industry. Conversations with other professionals help educate you and give you insight on what's going on with competitors and in other markets. Most virtual networking events offer featured speakers that educate the listeners. Ask about speaking opportunities for yourself. The organizers of these virtual networking events are usually looking for speakers to fill up their agendas in advance. Partnership opportunities Networking helps you establish partnerships with businesses that may enhance your product or service. For example if you own a coffee shop you may meet an owner of a local bakery who would be willing to sell your coffee in their store and would provide baked goods to sell in your coffee shop. This is an excellent way to open up new revenue streams and increase your profits for your business. Partnership opportunities are everywhere when you take advantage of networking. Join your local chamber of commerce The chamber is constantly offering events for local businesses to get together virtually and generate leads for your business. It is also reasonably priced. This not only allows you to support your local community and businesses but you become a family of businesses that all support each other and you will see your revenue grow directly from the people you meet and indirectly from referrals! The chamber will also help promote your content on social media and other news outlets with which they are affiliated. I can honestly say that I have grown my business, so far, almost entirely through networking and referrals. Your networking will turn into new business and then referrals if your products or services live up to the expectations of your clients and customers. And word will spread like rapid fire. So find a networking event now and get some new business! Questions or suggestions? Comment below!  At this point we have all seen the effects of a pandemic on our businesses and retaining a customer is more important now than ever. With people tightening up their wallets and conserving funds while we all figure out how long this will last, businesses need to be thinking about how to retain current clients. It is more expensive for a small business to acquire new customers than it is to retain them, and repeat or existing customers will spend on average 33% more than a new customer. So let's talk about some ways we can keep these customers coming back for more and maintain loyalty to your brand.
Showcase how you impact your customers’ lives As business owners we are inclined to talk about features of our products and services and we forget how well these features impact our customers’ lives. In a newsletter, video or social post, talk about how a customers’ life was changed because of your product or service. If you are a health care provider talk about all the things your customers can do now that they couldn’t do before you healed them. If you sell mattresses describe people with back pain before they bought your bed and how their pain improved after they made that investment in your brand. Case studies are a great way to convey this message. You can create a video about it and then take the audio from it. Then write an article and add visuals. There are so many ways you can show how your customers are impacted by your brand! Optimize your products or services With the new world heading in the direction of technology many products and services need to be optimized in order to meet the demand of your customers. This may mean gyms or fitness centers offering online classes or personal training sessions. Instead of needing equipment, show your customers how they can use homemade items for weights and resistance. If you offer consulting then meet on zoom or google hangout instead of giving advice in person. If you sell books or information in tangible forms, offer downloadable products. If you sell cars or other goods, offer to deliver them to customers. This shows dedication to your brand and positions you as a competitor in the marketplace. Show your customers that you will optimize your products and services to make them happy and they will keep coming back. Increase your online presence! This one is huge. If you haven’t updated your website in years, are not posting regularly on social media and don’t send out a newsletter to your customers, then how on earth will your customers find you during a pandemic like this? You need to reassure them that your business is stronger than ever in these uncertain times. Even if it isn’t, you need to convey the message that it is! Show your customers that you are competitive in the market and that your brand offers peace of mind to its customers and you are an expert in your space. Offer free, engaging and informative content on your blog, social media and newsletters. Make sure your customers don’t forget about you by staying at the top of their minds and having a strong online presence during a pandemic like Covid19. For help with improving your online presence and retaining customers call Clairant at 9735076980, or email at dhaluk@clairantservices.com Questions or suggestions? Comment below!  "It has been my observation that most people get ahead during the time that others waste", Henry Ford
This quote couldn’t be more true! While others are binge watching the latest Netflix series, vacationing or watching sports, you can be engaging in more productive activities that will help your business prosper. Of course these fun things should be included in your life in moderation but replacing some of that time with activities that will help your business grow will pay off in the long run. Here are three ways for you to get ahead while others are wasting time:
 Click here to content from Ashish Patel, my guest blogger on some small business marketing tips. This thorough blog will explain how your small business can step it up and start increasing revenue with some easy marketing techniques.
 Do You find yourself running out of ideas for your blog? Have you been skipping blog posts because you have writers block? Never run out of ideas again because recycling content is as good as coming up with something new. Here are a few ways you can recycle content.
 As a soul-centered entrepreneur, I get how hard it can be to grow a business without sacrificing who you authentically are.
I remember when I first went out on my own when opening Clairant and taking the risk of potential instability. It was both scary and liberating and I haven't looked back since. That’s why I was so thrilled when my friend Camille Miller, asked me to be featured in a new interview series all around this topic, which actually was born out of her own insight of what was happening around the world when people don’t align who they are with what they do. It’s called Six-Figure Souls: Doing Good & Making Money. This FREE Online Summit highlights soul-centered entrepreneurs who crushed the six-figure ceiling and still feel they are in alignment with the Universe and their purpose. They are making money AND serving others! This is a totally FREE online summit and I am personally inviting you. You can register for your FREE ticket using this link: https://www.thenaturallife.org/sfs-desirae-haluk.html This is for any soul-centered, heart-based, holistic, conscious, natural entrepreneur or alternative medicine practitioner that wants to break through those money barriers and earn the living they deserve doing what they love. It's about who you are, not what you do. These interviews are REAL, AUTHENTIC, short to the point conversations with entrepreneurs, like me, who’ve made a business around being authentic. You will not want to miss these amazing stories. Once you register you get the entire library of interviews. You will not be asked to purchase anything. PLUS, each speaker will offer a FREE gift as a thank you for watching! I’m excited to be a part of this very unique event and hope you will join me in watching the interviews beginning August 17th. Each day you will receive one short interview in your inbox, watch the episode, and continuing the conversation in our private Facebook group. It's that easy! Register here for your FREE PASS PS. My interview is August 29, but register now so you don’t miss any of the other experts. I’m super proud to be a part of this launch series. Questions or suggestions? Comment below.  It’s literally free advertising
If every day what was posted on social media had to be printed on a newspaper or magazine you would be spending thousands of dollars for every message your business posts on a social media platform. Every post you make is similar to an ad in the newspaper or magazine, minus the cost, of course. But it’s even more effective because the readership is much more massive than a newspaper or magazine. You can also post as much and as often as you like which puts you in front of your target audience more frequently and at no cost. There’s a platform for every audience With so many social media platforms currently available, there is one for every business in terms of where your audience is hanging out. For example, LinkedIn is a great place to be for B2B businesses, Facebook and Twitter is best for the older generations, and Instagram, tick-tock or snap chat are great for millenials and younger. Businesses with visually appealing products should be all over Instagram. Snap chat is also great for visually appealing brands but the posts disappear after a while so it's not long lasting. And video is effective on every single platform. Where does your audience hang out? Great for brand awareness, brand building, and lead generation Social media is a super diverse channel to use no matter what marketing objective your business may have. It allows you to create awareness of your brand, products or services. It gives you an opportunity to let your target audience know that you actually exist. Social media is a brand building tool where you can promote your business, give away free information and build up trust in your brand so that when your target market is ready to buy, you will be at the forefront of their mind. And of course it’s a super effective lead generating tool. With the paid ad option you can put your product or service in front of any type of specific audience and typically receive on average a 1% click through rate at least. Some platforms are more effective than others depending on the audience so make sure you test the same ad on multiple platforms so you can use the data to choose where your audience is most responsive. So take the leap and “be” on social media. It’s effective and cheap and ads to your reputation and online presence. Questions or suggestions? Comment below! Some people feel overwhelmed when thinking about where to begin to start building a solid LinkedIn network if you haven’t already been doing it for years. But good news… for only about 10 to 20 minutes a day (or more if you are more motivated) you can easily grow your business on LinkedIn! If you own a business or are in control of LinkedIn for the business you work for, make sure that you are operating a business page and not just using your personal page as your business page. Here are some steps to take to start growing your business organically on LinkedIn.
*Note* this was not intended for a vlog as it was only a recording of a networking event while I was giving fellow business owners tips on LinkedIn. So there is no intro and it is not as smooth as it could be. But the take-away is valuable so please look past the quality. They will be more smooth in the future.... promise :) |
AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
September 2020
Categories |
RSS Feed