Staying up-to-date with marketing trends benefits your brand in building credibility and value. So today, we are going to find out about the most popular trends in logos that are surely going to help your business thrive in 2022.
1. Flexible/Customizable Logos
Today business owners are focusing more on the logos that fit almost every situation. You might have witnessed the best marketing approach through Google. They change their logo as per the international days. That's impressive and catches viewers' eyes.
2. Play With Visuals Tricks & Illusion
If you want attention from your target audience, you must try a logo that is both trendy and eye-catchy when you acquire innovative ideas for a logo that helps your audience remember your brand. The more attractive visuals your logo has, the more eyes your brand catches, for example, Starbucks, McDonalds, etc.
3. Shift Emphasis on Colors
Colors are the best way to attract viewers and bring out their emotions. Imagine having a logo that is both colorful and tells your brand's story; that's a bingo! So, fill your designs with chirpy, appealing colors.
4. Try Abstract Art
Being minimal but logical is never out of trend. However, you might have some abstract logos in your mind that you can never forget. They are simple yet analytical and tell many things about the brand; for example, MasterCard, Apple, and Adidas are some best examples of abstract logos.
5. Create Responsive Logos
Responsive logos are more of the viewer's favorite, and people look forward to the responsive effort towards logos. When your logo fits every kind of data that appears impressive to your audience, for example, Coca-Cola and Nike logos change their appearance as per the data.
So, what are you waiting for? Need trendy thriving logos for your brand? Take the first step: call Clairant today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.