Will social media ever go away in our lifetime? By the looks of things, it’s doubtful. Social media has become an integral part of social interaction as well as business marketing and networking. It has greatly revolutionized how brands promote their services and products. Social media is a valuable tool because it is far-reaching and always up-to-date with the latest trends.
Most people no longer use basic status updates and posting online, but they're growing digital communities and selling products. With the rising new social features and trends, most brands are eager to know the most popular social media trends they can leverage. Here are some popular trends, collected by our social media experts, that you should watch out for in 2022.
1. Responsive Content
Besides photos, different social media platforms are leveraging video content. If you're looking to attract your audience's attention, you need to ensure that your content is responsive and entertaining on all social platforms and devices. To attract your audience, ensure that your content is educational and entertaining. You can do this by leveraging:
2. Leveraging Micro-Influencers
Influencer marketing is already a game-changer in the social media marketing landscape, so much that there are even different types of social media influencers. Most brands use influential content creators to develop high-quality content to share with their loyal audience. Micro-influencers have a deeper intimate relationship with their audience than business influencers. Hence, micro-influencing will continue to grow with better ROI. Therefore, a huge following is no longer important.
3. Live Streaming
Live streaming is quickly gaining popularity. The pandemic has made this type of video marketing seem popular and obvious. As most brands are jumping to do live company announcements and product launches, ensure you plan before going live. This will prepare you to have valuable and engaging content that answers your audience's pain points about your product or service. Live streaming pros outway the cons significantly.
4. Using It as a Publishing Tool
Social media has become the forerunner among content publishing tools. Most social networks explore possibilities to be more than sharing content but allowing users to publish their content. Over the years, LinkedIn has grown in popularity as the leading social platform that acts as a social publishing tool.
What is social media publishing? Most brands have adopted the platform to boost their B2B marketing with valuable articles. Other platforms like Snapchat and Instagram are evolving to allow their audiences to swipe through articles. Also, many article writers are leveraging the Facebook Instant Articles to publish their work.
Social media marketing is gaining popularity at a rapid speed. Ensure that your brand stays ahead of the competition by keeping up with the latest trends, ranging from developing responsive content to leveraging micro-influencers, live streaming, and using social media as a publishing tool. Call Clairant today to learn more about the latest trends and how we can help boost your brand online.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.