Having customers subscribe to your business's emails is a great way to improve your lead conversion. However, to get the most out of your email nurture campaign, there are a few classic beginner mistakes you should avoid if you want to be an awesome marketing planner. Here are Clairant's top seven tips for creating the most effective email campaigns.
1. Getting Off on the Wrong Foot
When someone new subscribes to your email ID list, you should always greet them with a welcome email. No matter what types of email campaigns you run, set the tone for future communication and let them know what to expect right away when your business is fresh in their mind.
2. Not Having Calls to Action
If you've read our tips on creating effective websites, you should already know how important it is to tell your readers the steps you'd like them to take after reading your content. Emails function the same way: at the end, be sure to include a clear call to action even if it’s something as simple as “check out our website.”
Having a hard time mapping outa comprehensive email? Make sure to include these 5 elements all direct marketing newsletters should use.
3. Not Meeting Expectations
Make sure you're following through with any promises you've made regarding your email frequency and content. When customers trust you with their email addresses, they don't want surprises.
4. Looking Unprofessional
Your emails are an extension of your business and should match it in tone and branding; make sure to have everything personalized as such. Things like spelling mistakes, attachments, and stock images don't send the right message to customers.
5. Using a Sales-Heavy Approach
Everyone gets emails trying to sell them things, and they usually end up in the trash. It sounds cliché, but it's much more effective to send personalized emails that illustrate how your products or services will benefit the reader.
6. Not Being Mobile-Responsive
If you don't optimize your emails for mobile devices, you run the risk of losing many subscribers. Many people open emails on their phones or tablets, so be sure to test how your emails look on those devices.
7. Using Too Many Images
Images are attention-grabbing, but too many can come off as unprofessional. Also, many people have their email settings adjusted to not display images at all.
Not sure how to move forward once you’ve pressed “send?” Learn all about email marketing campaign analytics.
Righting these Wrongs…
Fixing these mistakes is simple but it will have a big impact on the success of your email campaigns. If you'd like more marketing advice that's tailored to the specific needs of your business or are looking for a team to take over as your email campaign developer, schedule a free consultation by contacting us today.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.