In our digital age, it can be difficult to create a lasting impression with just an email, but (as we’ve learned) email marketing is a useful tool for boosting brand visibility and converting leads. Among the multitude of styles you could choose from when designing your emails (we recommend the tried and true style of simple text), there are several elements that are integral to the success of your email campaigns. Always make sure your emails have these 5 qualities before you hit ‘send.’
1. An intriguing subject line
First impressions are everything in marketing, as is most evident in email marketing. Starting your email off strong with a powerful subject line is just what you need to convince recipients to open it.
2. A catchy email preview
Short, sweet, and catchy email previews (also known as preheaders) follow right behind your subject line. Although they are read less often than subject lines, they’re still a great way to entice your audience.
3. Brand-specific content
This one should go without saying. All of your content - text, images, etc. - should be focused around your brand. Even if an email isn’t directly talking about your company, none of your content should stray from your brand’s values.
4. Prominent calls to action
Remember to include very visible calls to action that recipients are guaranteed not to miss. Whether it be a simple link or a clickable button, make sure people will clearly know where to go next.
5. Means of contact
Contact forms, links to landing pages, social media icons, listed contact information, and more can be the key to turning those leads into clients. Either eye-catching or simple and sweet, make sure leads that are ready to buy have a way of contacting you directly.
Email marketing doesn’t have to be a minefield of do’s and don'ts, so if you feel yourself or your team struggling to get results from your campaigns, reaching out for help is this easy. At Clairant, we’re here to give you the biggest return on your investment in digital marketing. Get started today.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.