When it comes to website content, there are nearly countless aspects and mediums to choose from: videos, photos, graphics, infographics, datasheets - you name it! But let’s not forget the absolute cornerstone of website content: plain text. As such, the way in which you display text is one thing you absolutely must not take lightly, for the sake of making your website both readable and effective. Here are our top tips on the matter:
1. Use appropriate font sizes and styles
For visually impaired website visitors, this is the most important thing you can do to ensure that nobody has a difficult time browsing your site. Moreover, appropriate styling and sizing is also key to providing visually pleasing content. Typically, it’s best to use at least 16px or 12pt font and avoid distracting or indistinguishable fonts.
2. Utilize headings and subheadings
For quick navigation and understanding, use headings and subheadings. Imagine you’re writing an outline or plotting the framework for what you want to say, and let that drive your wording and topic choices, even if you’re aiming for catchy headlines or quotes rather than titles.
3. Keep things short and simple
Very few people are willing to scroll through several paragraphs of text, and even fewer prefer to. So, keep your paragraphs brief and stick to the most effective talking points, so as to keep your readers’ attention and interest.
4. Condense with bullet points & lists
Keeping in mind the lesson from the last tip (how nobody wants to read a thousand word essay on your webpage), an easy way to keep things simple is to use lists and bullet points to break your content down visually for those looking to skim rather than read closely.
5. Mix things up with graphics
Staring at a page only text can be draining on the eyes and down right boring. Keep your audience invested by mixing in photos, graphics, videos, and the like for a diverse viewing experience.
Next time you set up a new page on your company website or update an existing one, keep these tips in mind. We guarantee they’ll make a difference. To further optimize your site, or rebrand it altogether for a new and improved online presence, try Clairant. We’re here to help your brand make the best impression possible. Give us a call today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.