Marketing is a significant aspect of brand building as it enables companies to connect with their target audience increasing consumer awareness of their products and services. Therefore, you need a solid Customer Relationship Management System (CRM) to promote your marketing strategy and have a considerable competitive advantage over your competitors.
Clariant Services offers its clients foundational marketing strategies that enable small businesses to grow and stand out in the competitive business world. CRM systems help you attract, manage and know your customers while supporting your business growth.
Types of CRM Systems
The three common types of CRM systems are:
Benefits of Using A CRM System
1. Increase Customer Retention
CRM systems allow customers' data to be shared across all departments making it easy to identify and solve problems among the customers. Addressing customers' issues promotes customer satisfaction, leading to consumer loyalty.
CRM systems improve customer service by managing and storing customers' vital information. This makes it easy for customer service agents to retrieve data. Good customer service creates and retains loyal customers.
2. Increase Communication
CRM systems make cooperation and communication flexible and convenient among team members. This encourages productivity and time management in marketing.
3. Increase Sales and Profits
CRM system helps you to streamline your sales processes. This, in return, increases sales and profits when your loyal customers keep coming back.
4. Improve Analytics
CRM systems have data analytic tools that help sort massive amounts of customers' data, making it readable and easy to process among the employees.
5. Improve Workflow
Using CRM software allows the automation of various tedious marketing tasks. This reduces repetitive and redundant tasks, allowing employees to focus on more strategic tasks.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.