5 Reasons to Use A CRM System

Marketing is a significant aspect of brand building as it enables companies to connect with their target audience increasing consumer awareness of their products and services. Therefore, you need a solid Customer Relationship Management System (CRM) to promote your marketing strategy and have a considerable competitive advantage over your competitors.

​Clariant Services offers its clients foundational marketing strategies that enable small businesses to grow and stand out in the competitive business world. CRM systems help you attract, manage and know your customers while supporting your business growth.

Types of CRM Systems

The three common types of CRM systems are:
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1. Operational CRM System: It allows businesses to automate processes such as customer service, sales, and marketing.
2. Collaborative CRM System: This CRM system enhances technology applications enabling stakeholders to access customers' data and work on acquiring and maintaining loyal customers.
3. Analytical CRM System: This software allows businesses to collect and analyze customers 'data and use it for business forecasting.

Benefits of Using A CRM System

1. Increase Customer Retention

CRM systems allow customers' data to be shared across all departments making it easy to identify and solve problems among the customers. Addressing customers' issues promotes customer satisfaction, leading to consumer loyalty. 
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CRM systems improve customer service by managing and storing customers' vital information. This makes it easy for customer service agents to retrieve data. Good customer service creates and retains loyal customers.

2. Increase Communication

CRM systems make cooperation and communication flexible and convenient among team members. This encourages productivity and time management in marketing.

3. Increase Sales and Profits

CRM system helps you to streamline your sales processes. This, in return, increases sales and profits when your loyal customers keep coming back.

4. Improve Analytics

CRM systems have data analytic tools that help sort massive amounts of customers' data, making it readable and easy to process among the employees.

5. Improve Workflow

Using CRM software allows the automation of various tedious marketing tasks. This reduces repetitive and redundant tasks, allowing employees to focus on more strategic tasks.

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