Writing Tips for Improving Your Emails' “Click-Through Rates"

​When it comes to emails, success is measured by click-through rates. The success of your email marketing strategy is measured by these numbers. 

Who clicked through? Why did they click though?

​In 2022, email marketing is still the strongest overall return on your marketing campaign investment.

So how can you get the highest click through rates, and how can email marketing fuel your overall inbound strategy?

Clairant, a leader in startup marketing and an email marketing specialist, sheds some light on this.

Email Marketing Like A Pro

Email marketing is a very powerful tool. Startups everywhere want to know how to improve email marketing campaigns. 
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Success in email marketing all boils down to click through rates (CTR). These click throughs show what percentage of your email audience is actually interested in your product or service.

“CTR is the number of clicks that your ad receives 
divided by the number of times your ad is shown: 
clicks ÷ impressions = CTR. 
For example, if you had 5 clicks and 100 impressions, 
then your CTR would be 5%”
-Google.

An average CTR is about 7%. If your company’s CTR is below 7%, then your email marketing needs an overhaul and some improvements. 

If your CTR is 8-12% then your email marketing strategy is working well.

Measured and analyzed CTR helps you to more clearly understand your customers and their needs/desires. This in turn helps your startup not only meet the needs of your customers, it allows you to find ways to build that audience. 

Strong CTR equals strong business gains. 

So how can you improve your email marketing lead generation?

Ways To Improve Your Click Through Rate

A startup can improve their targeted email marketing strategies for their email marketing database by following some simple sales email tips.

Email like a boss tips:

• Keep Your Content Relevant and Interesting: By focusing your emails on your reader and their needs, you can provide content that resonates well. Click throughs from creative prospecting emails are guaranteed when content is fresh, clear, and specific. 

• Personalize Your Email: Your readers want to feel that you are speaking directly to them. Simply mentioning your reader's first name in the subject line of your email automatically personalizes your email and improves open rates. Personal details, preferences, recent purchases, and mutual connection mentions improve your CTR significantly.

• Time Emails Well: Timing is everything, right? Statistically, readers tend to open emails during the week at a much higher rate than on weekends. Seems obvious. Good prospecting emails are timed well - 8am on a weekday is the perfect time for the best cold prospecting emails to gain the highest CTRs. Tuesday, Wednesday, or Thursdays are even better.

• Keep It Simple: Emails with too much going on do not receive high CTRs. Simplify your message. One “call to action” per email is best. Focus on one solid topic to keep it less distracting. 

• Keep It Short: Yes, it’s true. Our overall attention spans are shortening. So, keep your email marketing to a nice minimal length for the most effective prospecting emails. 200 words or less is a good rule to follow. People are busier than ever and inundated with far too much information, so long emails are often disregarded. This is true for your subject lines, too. The best subject lines for prospecting emails are short and simple.

• FOMO and FOBO: The best sales prospecting emails have a hook. No one wants to miss out on a fabulous deal or miss out on a timed opportunity. Your sales pitch email should include a special timed deal. That is a great way for you to improve your CTR and see some real sales gains.

• Color and Branding: Create your brand. Using branded color palettes and bright click through buttons is a great way for improving your CTR. Clean repeated graphics, logos, and specific font choices for your branding are ideal. 

• Images and Videos: Images raise your CTRs significantly. Adding a nice video brings a fun personalized touch to your audience. Visual content draws attention now, more than ever. 

• Keep it Organized: The use of subject headers keeps things organized throughout your email.  Pre-headers allow your readers a sneak peak into your email topics and special offers. This allows them to easily scan for what is interesting to them. Add a catchy “P.S.” as a nice closing for that last final potential draw. 

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• Keep It Social: If you are wondering how to end a sales email, simply provide a way for your audience to connect with you. Add all of your social links, like: your website, Twitter feed, Instagram, Facebook page link, etc. This allows your readers an easy way to find your social “homes” for further research. Offer special deals for following you. ​

Startup Solutions for CTRs and Email Marketing

There are many ways to get started on your email marketing strategy.

• White label email marketing is an effective way to get started with your email marketing plan on your own when you are first starting out. Existing software platform emails can be “rebranded” to your company’s needs/colors/themes. You could also launch your own affiliate email marketing for extra gains. Mailchimp, Hubspot, Constant Contact, Salesforce emaill, and rapidmail software are popular for email marketing. Just remember, the CTR will not compete with a personalized campaign designed by a pro. 

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• Leave it to the pros with a company like Clairant. They can help you strategize a professional marketing email plan that is guaranteed to improve your CTR. You define what your startup is looking to achieve, and they will do the work needed to get you there. It’s a simplified approach with assured results. Email marketing agency pricing is far less than you'd expect, and the gains are beyond worth it. Your marketing cloud email specialist will build your campaign for you, track and analyze your CTR, and more.

The Take-Away

​Upping your email game through a strategic email marketing campaign can give your startup a real boost in sales. 

How can email marketing improve sales?

It’s simple.
​Clicks = Potential Sales.

Email marketing will increase your startup’s sales at an affordable price. New email marketing tools will help your startup have the ability to reach existing and new customers more easily than ever before. 

A solid email marketing strategy will help you grow and reach your business goals. The connection with your targeted audience will improve through personalized emails that have high CTRs.