When it comes to emails, success is measured by click-through rates. The success of your email marketing strategy is measured by these numbers.
Who clicked through? Why did they click though?
In 2022, email marketing is still the strongest overall return on your marketing campaign investment.
So how can you get the highest click through rates, and how can email marketing fuel your overall inbound strategy?
Clairant, a leader in startup marketing and an email marketing specialist, sheds some light on this.
Email Marketing Like A Pro
Email marketing is a very powerful tool. Startups everywhere want to know how to improve email marketing campaigns.
Success in email marketing all boils down to click through rates (CTR). These click throughs show what percentage of your email audience is actually interested in your product or service.
“CTR is the number of clicks that your ad receives
divided by the number of times your ad is shown:
clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions,
then your CTR would be 5%”
An average CTR is about 7%. If your company’s CTR is below 7%, then your email marketing needs an overhaul and some improvements.
If your CTR is 8-12% then your email marketing strategy is working well.
Measured and analyzed CTR helps you to more clearly understand your customers and their needs/desires. This in turn helps your startup not only meet the needs of your customers, it allows you to find ways to build that audience.
Strong CTR equals strong business gains.
So how can you improve your email marketing lead generation?
Ways To Improve Your Click Through Rate
A startup can improve their targeted email marketing strategies for their email marketing database by following some simple sales email tips.
Email like a boss tips:
Startup Solutions for CTRs and Email Marketing
There are many ways to get started on your email marketing strategy.
Upping your email game through a strategic email marketing campaign can give your startup a real boost in sales.
How can email marketing improve sales?
Clicks = Potential Sales.
Email marketing will increase your startup’s sales at an affordable price. New email marketing tools will help your startup have the ability to reach existing and new customers more easily than ever before.
A solid email marketing strategy will help you grow and reach your business goals. The connection with your targeted audience will improve through personalized emails that have high CTRs.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.