What is a Landing Page?
A landing page is a specific web page that stands alone. It is not your homepage. Your future customers “land” on this page (hence the title) when they are directed by your email or digital advertisement.
Landing page vs Home Page:
The major difference between your landing page and your homepage is that they are created with different purposes in mind.
Clairant Services marketing experts explain:
The purpose of a website homepage is to set the stage for your startup - as an introduction. Your landing page purpose differs.
The purpose of your click-through landing pages is to gather some information from potential customers and contacts by offering something of value to the customer. This could be a retail sales offer code or a download.
Let’s delve further into the purpose of your landing page…
What is the Purpose of a Landing Page?
A landing page has a singular focus. It sells an action.
It is important that you grab the attention of your potential customers and contacts through your landing page.
Startup landing pages need to be directed to your target audience segment.
Three key factors when choosing a target segment:
To find your target audience you can use generated target audience surveys.
Once your potential audience is discovered, you will need to grab the attention of your direct audience.
What are the Key Components of a Landing Page?
To grab the attention of your audience, you will need to include several components to your landing page.
Components of a landing page:
What are the Types of Landing Pages?
Not all landing pages are the same. There are several types of landing pages and they serve different purposes for your startup.
These key types of landing pages are:
Writing Tips For A Great Landing Page
The literal writing of your landing page is important for keeping it competitive in today’s market. Luckily, there are many examples of landing pages online.
In general, customers these days have shorter attention spans, so the critical info needs to be compelling and brief.
Some things to consider:
If you are wondering how to be more relatable with your landing page, just remember to show your customers that you are just like them. Be open about mistakes and concerns. Be personable by including examples.
Be sure to keep your writing simple and short, and close with a “thank you” to your customer, as well.
In closing, if you are still wondering how to write content for a landing page - don’t stress! You can find many landing page copywriting templates and website copy templates online. These templates can simplify the process for a startup by providing simple guidelines that can create effective landing pages.
In addition to this, hiring a marketing professional for your landing page marketing is a time-saving and effective way to know for sure that your pages will reap the most benefits.
*Be sure to reach out to us at Clairant Services for further info - we are here to help you with all of your startup marketing needs!
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.