These days brands need a compelling identity in order to create relevance and strongly appeal to their audience. It's important to have a clearly defined brand image that is presented consistently throughout your messaging. If you're beginning this process for your business, here are some important factors you should consider.
1. Know Who You Are
You can't create a clear brand image without first understanding your company's values, goals, and what differentiates you from your competition. Consider where you want your company to go in the future. The factors all contribute to the kind of messaging your brand presents.
2. Know Your Target Audience
When you're creating your brand messaging, it's very important to keep your customers and their goals in mind. Consider your current customers, your potential customers, and what they value most in your company. The better you understand your target audience and what appeals to them, the easier it will be to craft a brand persona that appeals to them.
3. Rely on Brand Guidelines
Make use of brand style guides in order to learn all the details relating to brand identity, including color palettes, typography, logos, and imagery. Even small details communicate a lot about your business, so it's important to have your image align with your goals and values. Brand guidelines help with this by clearly explaining effective branding.
4. Align Your Messaging Techniques
Once you have a clear concept of the messaging you want your brand to convey, make sure you're always using terminology that matches this persona. Create a tagline and elevator pitch that quickly and effectively communicates to others what your brand is about.
Creating consistent and effective brand messaging doesn't have to be a challenge. Whether you're just starting this process for your business or looking to revamp what you currently have, Clairant is here to help. You can make the first step in establishing brand marketing by contacting us today.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.