Having marketing leadership expertise on your team can be the line that separates you from a growing company and a failing company. Every small business should have a marketing resource whether they are a one man operation or have hundreds of employees. There are two main routes to choosing the head of a marketing department: an in-house hire or an outsourced marketing contractor. Although the two may seem equally as beneficial at first glance, outsourcing carries a few major benefits that your company should consider when filling that leadership role. Here are the top four benefits of outsourcing your marketing leadership:
Hiring an outside marketing professional as your marketing contractor brings with it a wide range of skills, experience, training, and insight that your in-house team may have been lacking. Marketing contractors, like the professionals at Clairant, are equipped with all the tools to turn your marketing department into a well oiled machine.
Like most outsourcing, a major benefit of outsourcing your marketing leadership is a boost in efficiency. Placing the burdens of your marketing team in the hands of someone else clears your schedule right up, leaving you to focus on other aspects of your business. So instead of dividing your team’s attention and juggling too many tasks at once, inevitably slowing things down, you can get back to what you do best while your marketing contractors take care of the rest.
Strategy & Implementation
No team is complete without a coach that knows how and when to get things done. It’s one thing to know what needs to be done as a marketing team, but it’s another entirely to know how to get that done. Marketing contractors are skilled at doing just that. Someone guaranteed to properly strategize and implement positive change and progress is something many departments lack. With an outsourced marketing leader, yours doesn’t have to.
Which would you prefer? Paying an in-house employee a full salary plus benefits for a job they may not be well suited for, or paying a contracted employee for just the time you need them, nothing more? Saving money is another benefit to (and common reason for) having your marketing management outsourced. Pay for what you need, when you need, so you never have to worry about whether or not you’re getting your money’s worth.
Whether you’re just putting together your marketing team or looking to improve your existing one, it’s worth it to consider hiring a marketing contractor like our experts here at Clairant. We’ve helped make all kinds of businesses successful, and guarantee to do the same for yours.
Contact us today to set up your free consultation.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.