Educating your target audience with webinars

Webinars are a key component of networking and pitching these days (something many people have come to learn over the past year). They are an ultra-powerful tool for connection and are constantly rising in popularity. Whether you’re unconvinced of their value or are just interested in learning more about how your company can prosper, we’ve compiled a list of the top six benefits of hosting a webinar...

Keep your audience engaged
Webinars offer tremendous value when it comes to audience engagement. Not only do viewers spend hours on end watching content centered around your business, but they also have the opportunity to ask questions in real-time. The more your prospects focus on your business, the more likely they are to buy.

Classify yourself as an industry expert
As easy as it may seem to speak in front of a camera about your own industry, it still conveys intelligence and experience in your field, and customers are more likely to trust those who know what they’re doing. Thoughtful webinars play on the strengths and knowledge your company exudes, which leads to higher conversion rates.

Teach and sell at the same time
Rather than presenting for an hour and closing with a sales pitch, you can best utilize webinars by doing these simultaneously to make the process easier for yourself and make the decision to buy seem organic to your customers or prospects.

Expand your customer base
Virtual space allows people from around the globe to access your content. Whereas speaking at a conference or similar event will reach hundreds of prospects, hosting a webinar has the potential to reach thousands, if not millions. Not to mention how much easier it is to click “record” from home on your laptop instead of planning and hosting an in-person event.

Establish new network connections
When networking, it’s always more prudent to demonstrate your knowledge in an industry. Doing so is more effective than not when convincing a potential contact to pursue a professional relationship with you or your company. Use webinars to leave a great first impression on new contacts to get them coming back for more.

Receive measurable results
Understanding exactly who your content is reaching, what content receives the most attention, and more can help you perfect your webinars in the future. Luckily, the magic of technology allows you to track a wide range of metrics surrounding your webinar, be it registration earnings, earnings per click, watch times, view count, and more.

By now you know why you should invest your time in creating webinars, but there are still logistical hurdles ahead if you plan on hosting your own. To skip the hassle and get right to the payoff, look to Clairant. We’re here for all of your marketing needs, and make sure your webinars are nothing short of a spectacular success. Get started today with Clairant.

 
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