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Buzz Blog.

SIMPLIFY YOUR KEYWORD RESEARCH WITH UBERSUGGEST

3/30/2021

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Even when you understand the various elements of SEO, as discussed in our last blog entry, optimizing your site with keywords can be a daunting task. Luckily, there are a variety of free tools at your disposal to help you find what you’re website’s been missing. One of these tools is a website called Ubersuggest, which offers a powerful application - their “Keyword Discovery Tool” - that allows visitors to find profitable keyword suggestions to use for SEO. Let’s go over how it all works...
 

When you type a keyword into the “Discover new keywords” search bar, Ubersuggest displays related keywords that are the most effective to use in your content and metatags - with an emphasis on the following factors that influence the effectiveness of each keyword:
 
  • Trends
    See how the keyword search volume has evolved over time.


  • Traffic
    See how many consumers are searching for these keywords.


  • Rank
    The Ubersuggest ranking system lets you rank search entries by certain traits (more on that below).
 
Now, we know it’s easy to get lost with so much data available to you, so let’s break down the different traits that Ubersuggest tracks for each search you’ll find...
 
  • Volume
    The number of searches a keyword gets per month. You want a keyword that is attracting a high number of prospects.


  • Cost Per Click
    The average cost per click you will pay Google to appear as an ad on the front page of each specific keyword search. Higher CPCs mean more valuable keywords.
    ​ 
  • Paid Difficulty
    The estimated number of competing sites that are displayed as a paid Google ad. The more competitors you have, the less searchers you’ll attract (think little fish in a big pond, per say).
     
  • SEO Difficulty
    The estimated number of competing sites that are displayed as an unpaid search result. Again, the more competitors you’re up against, the more difficult it is for you to get the attention of searchers.

As you see, Ubersuggest offers a ton of extremely valuable data. Once you know what to look out for, the site pretty much does the work for you - strengthening your SEO as much as possible. Although it’s an intuitive tool, it’s still time-consuming for sure.
  
To give you the time and freedom to focus on other aspects of your business, Clairant is here to optimize your site for you. Call us today to get started!
​
 

LEARN SOME MORE...

  
What is SEO & Why is It Important?
 
6 Qualities All Good Logos Have in Common
 
Why Scalability is So Important in Marketing Technologies
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    Author

    Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.

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