SIMPLIFY YOUR KEYWORD RESEARCH WITH UBERSUGGEST

Even when you understand the various elements of SEO, as discussed in our last blog entry, optimizing your site with keywords can be a daunting task. Luckily, there are a variety of free tools at your disposal to help you find what you’re website’s been missing. One of these tools is a website called Ubersuggest, which offers a powerful application - their “Keyword Discovery Tool” - that allows visitors to find profitable keyword suggestions to use for SEO. Let’s go over how it all works...
 
When you type a keyword into the “Discover new keywords” search bar, Ubersuggest displays related keywords that are the most effective to use in your content and metatags - with an emphasis on the following factors that influence the effectiveness of each keyword:
 

• Trends
  See how the keyword search volume has evolved over time.
  
  
• Traffic
  See how many consumers are searching for these keywords.
  
  
• Rank
  The Ubersuggest ranking system lets you rank search entries by certain traits (more on that below).

 
Now, we know it’s easy to get lost with so much data available to you, so let’s break down the different traits that Ubersuggest tracks for each search you’ll find...
 

• Volume
  The number of searches a keyword gets per month. You want a keyword that is attracting a high number of prospects.
  
  
• Cost Per Click
  The average cost per click you will pay Google to appear as an ad on the front page of each specific keyword search. Higher CPCs mean more valuable keywords.
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• Paid Difficulty
  The estimated number of competing sites that are displayed as a paid Google ad. The more competitors you have, the less searchers you’ll attract (think little fish in a big pond, per say).
   
• SEO Difficulty
  The estimated number of competing sites that are displayed as an unpaid search result. Again, the more competitors you’re up against, the more difficult it is for you to get the attention of searchers.

As you see, Ubersuggest offers a ton of extremely valuable data. Once you know what to look out for, the site pretty much does the work for you - strengthening your SEO as much as possible. Although it’s an intuitive tool, it’s still time-consuming for sure.
  
To give you the time and freedom to focus on other aspects of your business, Clairant is here to optimize your site for you. Call us today to get started!
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LEARN SOME MORE...
  
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